Breaking news

Podcasts Overtake Traditional Radio In U.S. Listenership

by THEFUTURE.TEAM

February 26, 2026

Podcasts Overtake Radio As The Dominant Spoken-Word Medium

Recent findings from Edison Research reveal that podcasts have now eclipsed AM/FM talk radio in terms of listening time in the United States. For the first time, podcasts accounted for 40% of spoken-word audio consumption, edging out radio’s 39% share.

Decade-Long Trend Solidifies New Audio Landscape

Edison Research’s Share of Ear survey, which has tracked listening habits for more than a decade, shows steady growth in podcast consumption alongside a gradual decline in traditional talk radio.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

The trend highlights increasing demand for on-demand and niche content, where podcasts allow listeners to choose topics, formats, and schedules that match personal preferences.

The Rise Of Video Podcasts

The study also points to the expanding role of video podcasts across platforms such as Spotify and YouTube. While video formats are included in overall consumption figures, audio-first listening remains a core part of podcast engagement.

Triton Digital’s U.S. Podcast Report for 2025 found that 80% of listeners aged 18 and older engage with both audio and video formats. Genres such as music, sports, comedy, and news tend to perform well in video, while science, history, fiction, art, and true crime remain primarily audio-driven.

Strategic Industry Moves And Market Adaptation

One of the more intriguing developments is Netflix’s strategic foray into the podcast arena. By partnering with iHeartMedia and Barstool Sports, the streaming giant aims to reinvent the daytime talk show format. This move aligns with additional insights from YouTube, which reported that living room devices now account for a significant portion of podcast viewership, with monthly watch times rising from 400 million to 700 million hours between 2024 and 2025.

Conclusion: The Enduring Role Of Podcasts

Edison Research data shows that 85% of weekly U.S. podcast listeners aged 13 and older engage with some form of video-integrated content, up 7% from 2023. The U.S. now has an estimated 115 million weekly podcast listeners, with only a small share preferring video without audio.

As listening habits continue to evolve, podcasts are increasingly positioned as a central format within the broader digital audio and media landscape.

The Future Forbes Realty Global Properties

Bank Of Cyprus Launches Cybersecurity Programme For Students In Limassol

by THEFUTURE.TEAM

March 31, 2026

Bank of Cyprus launched a cybersecurity initiative in Limassol as part of its “The Young Ask and Provide Solutions” programme, involving students in simulated cyberattack scenarios. The programme focuses on practical training in cyber defense and awareness of risks linked to digital infrastructure.

Innovative Collaboration And Real-World Challenges

In partnership with the Education Ministry and non-profit organization TechIsland, the programme provided a robust platform for young minds to confront realistic cyberattack simulations. Held at the modern Limassol regional offices of the Bank of Cyprus, the interactive space enabled 60 secondary school students from across the region to collaboratively tackle the complex threats facing national digital infrastructure.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Practical Exercises And Strategic Insights

Participants took part in workshops built around cyberattack scenarios. Tasks included identifying prevention strategies, planning response measures, and proposing public awareness approaches. The exercises focused on coordination and decision-making during cyber incidents.

Empowering Tomorrow’s Leaders

According to Elli Ioannidou, the programme is designed to combine theoretical knowledge with practical experience. She said the initiative aims to help students understand real-world challenges and develop problem-solving skills. Additional input was provided by Marios Stavrou, who noted that managing cyber incidents requires coordination across multiple teams and functions.

Building A Resilient Cyber Ecosystem

Experts, including Mathaios Panteli and Tanya Romanyukha highlighted the importance of early digital skills and cybersecurity awareness. Their comments focused on preparing the future workforce skills needed for managing digital risks. The programme forms part of broader efforts to strengthen cybersecurity awareness and education in Cyprus.

The Bank of Cyprus remains committed to investing in forward-thinking initiatives that inspire youth and enhance community awareness. Through these targeted efforts, the bank is not only addressing immediate security challenges but also contributing to a future where advanced technology and robust cyber defense mechanisms coexist seamlessly.