Pinterest Expands Partnership With Amazon To Empower Creator Commerce

Pinterest is strategically broadening its collaboration with Amazon by welcoming creators’ Amazon Storefronts to its platform. This integration enables content creators to seamlessly monetize their influence by automatically embedding affiliate links to products they feature, significantly enhancing their revenue potential.

Empowering Creators In A Competitive Landscape

The new tool is designed to attract creators who previously relied on established platforms such as Instagram, TikTok, YouTube, and Facebook for their affiliate marketing and product promotion endeavors. With more than half of its user base visiting the site for shopping and processing over 80 billion searches monthly, Pinterest is positioning itself as a crucial commercial hub for creators striving to expand their digital commerce footprint.

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Reinforcing A Shopping Destination

In response to user concerns about an influx of AI-generated content, Pinterest is leveraging this partnership with Amazon as part of a broader initiative to re-establish itself as a trusted shopping and inspiration destination. By enabling creators to feature comprehensive storefronts on their profiles, the platform enhances the visibility of curated product recommendations beyond isolated Pins or Boards.

Strengthening Strategic Alliances

This move builds on previous high-profile deals, including a multi-year advertising partnership with Amazon in 2023, which positioned Amazon as the first external partner for third-party ads on Pinterest. Additionally, Pinterest secured a similar advertising agreement with Google in 2024, marking a continued effort to diversify its revenue streams as it evolves from its origins as a bookmarking and discovery platform.

Looking Ahead

While addressing challenges with AI content and user dissatisfaction, Pinterest’s integration of Amazon Storefronts signals a renewed focus on real-world creator engagement. The platform has also indicated plans to extend similar storefront linking opportunities with other strategic partners in the near future. This initiative could be the catalyst for Pinterest to reclaim its reputation and prominence as both a shopping destination and a source of authentic, creator-driven inspiration.

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Clive Owen Films Scorpion In Cyprus In One Of The Island’s Biggest Productions

by THEFUTURE.TEAM

July 13, 2026

Cyprus Secures Another High-Profile Production

Oscar-nominated British actor Clive Owen is filming Scorpion in Cyprus, a new action thriller from Copper Island that is understood to have one of the highest daily production budgets ever recorded for a film shoot on the island.

Filming began in Cyprus on July 6 and is scheduled to conclude later this month in Bulgaria. The production marks another high-profile international project to choose Cyprus as a filming location.

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A Cast Built For International Sales

Alongside Owen, the film stars Alex Pettyfer (Magic Mike, The Butler, The Ministry of Ungentlemanly Warfare) and Reda Elazouar (Sex Education, The Family Plan). The cast also includes Ronan Summers, Jake Ryan, Mark Rhino Smith, Joey Ansah, Alex Cooke and Luke Bouchier.

The screenplay is by Richard Hughes and Bennett Fisher. Copper Island’s Matt Murphy, David Mansfield and Luke Bouchier are producing, while WestEnd Films is handling international sales. The company is expected to present the first footage at the Toronto International Film Festival in September.

A Survival Thriller

Scorpion follows Jason, a rookie police officer assigned to an elite special operations unit made up of Afghanistan war veterans. After arriving at an isolated farmhouse, the team is cut off from the outside world and given an ultimatum: every 30 minutes one member will die unless someone reveals the truth about a covert military operation carried out years earlier.

Cyprus’ Role In The Production

The production credited the Cyprus Film Commission for its support, with Copper Island founder Matt Murphy thanking both the commission and the local crew.

Owen also praised the experience of filming in Cyprus, describing the local crew as highly professional and highlighting the island’s diverse filming locations.

Copper Island Expands Its International Portfolio

Limassol-based Copper Island has worked on several international productions, including The Leader, which premiered at Tribeca, as well as Gus Van Sant’s Dead Man’s Wire and Ron Howard’s Eden.

The company is also supporting Cypriot productions, including Apart by Stelana Kliridou and The Well by Marios Piperides, which is completing post-production in Limassol.

Matt Murphy is also serving as executive producer of the upcoming Anxious People, starring Angelina Jolie.

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