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Perplexity Unveils Advanced AI Shopping Tool Ahead Of Holiday Season

Perplexity has announced the launch of a groundbreaking, AI-powered shopping product for U.S. consumers, rolling out next week as the holiday season draws near. The new service is designed to streamline purchasing directly within answers provided by the search engine, blending thorough research with a frictionless buying experience.

Seamless Integration With PayPal

Dmitry Shevelenko, Perplexity’s Chief Business Officer, explained to CNBC that the agentic element of the tool allows for an integrated, one-click purchase directly from the search results. In collaboration with PayPal, the platform will eventually enable users to shop from over 5,000 merchants, positioning PayPal merchants as the records for transaction processing, customer service, and returns. This partnership is a strategic move to extend buyer protection policies and streamline transactional reliability, ensuring a secure environment for both consumers and merchants.

Enhancing Personalization And Efficiency

Previously available as a premium feature under the “Buy With Pro” service, the free agentic shopping tool has been refined to better detect and respond to shopping intent. By leveraging a user’s historical search data, Perplexity aims to offer highly personalized shopping options. While the startup has yet to disclose details regarding its revenue strategy for those transactions, the move underscores a growing emphasis on in-platform commerce functionality.

Competitive Landscape And Industry Implications

Perplexity’s latest development comes on the heels of similar initiatives by industry competitors. OpenAI, for instance, unveiled its Instant Checkout feature, which enables ChatGPT users to complete purchases without leaving the chatbot interface. While OpenAI intends to monetize its service through transaction fees, Perplexity has opted to integrate more directly with established payment networks such as PayPal.

A New Era For AI-Driven Commerce

With the introduction of this agentic shopping feature, PayPal is also set to expand its platform. Starting next year, PayPal users will have the ability to transact directly through ChatGPT, further embedding the company’s services into emerging AI-driven ecosystems. Michelle Gill, leading PayPal’s agentic strategy, emphasized that significant infrastructure and protective measures have been put in place to safeguard both merchants and consumers in this new era of commerce.

Conclusion

As the holiday season approaches, the integration of intelligent shopping solutions like those offered by Perplexity promises to redefine the customer purchase journey. By merging advanced AI research capabilities with seamless transactional experiences, the industry is poised for a transformation that could set new standards in digital commerce.

Cyprus Income Distribution 2024: An In-Depth Breakdown of Economic Classes

New findings from the Cyprus Statistical Service offer a comprehensive analysis of the nation’s income stratification in 2024. The report, titled Population By Income Class, provides critical insights into the proportions of the population that fall within the middle, upper, and lower income brackets, as well as those at risk of poverty.

Income Distribution Overview

The data for 2024 show that 64.6% of the population falls within the middle income class – a modest increase from 63% in 2011. However, it is noteworthy that the range for this class begins at a comparatively low threshold of €15,501. Meanwhile, 27.8% of the population continues to reside in the lower income bracket (a figure largely unchanged from 27.7% in 2011), with nearly 14.6% of these individuals identified as at risk of poverty. The upper income class accounted for 7.6% of the population, a slight decline from 9.1% in 2011.

Income Brackets And Their Thresholds

According to the report, the median equivalent disposable national income reached €20,666 in 2024. The upper limit of the lower income class was established at €15,500, and the threshold for poverty risk was set at €12,400. The middle income category spans from €15,501 to €41,332, while any household earning over €41,333 is classified in the upper income class. The median equivalents for each group were reported at €12,271 for the lower, €23,517 for the middle, and €51,316 for the upper income classes.

Methodological Insights And Comparative Findings

Employing the methodology recommended by the Organisation for Economic Co-operation and Development (OECD), the report defines the middle income class as households earning between 75% and 200% of the national median income. In contrast, incomes exceeding 200% of the median classify households as upper income, while those earning below 75% fall into the lower income category.

Detailed Findings Across Income Segments

  • Upper Income Class: Comprising 73,055 individuals (7.6% of the population), this group had a median equivalent disposable income of €51,136. Notably, the share of individuals in this category has contracted since 2011.
  • Upper Middle Income Segment: This subgroup includes 112,694 people (11.7% of the population) with a median income of €34,961. Combined with the upper income class, they represent 185,749 individuals.
  • Middle Income Group: Encompassing 30.3% of the population (approximately 294,624 individuals), this segment reports a median disposable income of €24,975.
  • Lower Middle And Lower Income Classes: The lower middle income category includes 22.2% of the population (211,768 individuals) with a median income of €17,800, while the lower income class accounts for 27.8% (267,557 individuals) with a median income of €12,271.

Payment Behaviors And Economic Implications

The report also examines how income levels influence repayment behavior for primary residence loans or rental payments. Historically, households in the lower income class have experienced the greatest delays. In 2024, 27.0% of those in the lower income bracket were late on payments—a significant improvement from 34.6% in 2011. For the middle income class, late payments were observed in 9.9% of cases, down from 21.4% in 2011. Among the upper income class, only 3% experienced delays, compared to 9.9% previously.

This detailed analysis underscores shifts in income distribution and repayment behavior across Cyprus, reflecting broader economic trends that are critical for policymakers and investors to consider as they navigate the evolving financial landscape.

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