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Perplexity CEO: AI Success Depends On Energy Efficiency

Perplexity CEO Aravind Srinivas said AI companies that generate the most economic value from the least amount of computing power will be best positioned to succeed as competition intensifies across the sector. Speaking to CNBC’s Elaine Yu, Srinivas argued that maximizing “token value per watt per user” will become a key metric for evaluating AI businesses.

Balancing Accuracy, Latency, Cost And Privacy

Srinivas explained that every AI token, the basic unit of data processed by a model, consumes energy. Companies that can optimize the relationship between energy use and economic output, he said, will have a significant advantage. “Whoever is able to maximize this particular objective by balancing accuracy, latency, cost, privacy and intelligence really will win in the long term,” Srinivas said. His comments reflect a growing focus within the AI industry on efficiency as companies face rising infrastructure and computing costs.

Advancing Agentic AI With A Platform-Agnostic Approach

Perplexity continues to expand its work in agentic AI, systems designed to complete complex tasks rather than respond to individual prompts. In February, the company introduced Perplexity Computer, an AI agent capable of handling multi-step tasks over extended periods. While Perplexity develops its own models, its products also incorporate technology from companies including Anthropic.

The company recently launched Personal Computer, an orchestration layer that routes queries to the most appropriate processing resource. Srinivas described the shift as a move toward bringing more AI capabilities directly onto personal devices rather than relying exclusively on centralized data centres. According to Srinivas, this approach can reduce energy consumption while improving privacy and security.

Integration Across Leading Platforms And Growing Competition

Personal Computer is currently available on Apple’s Mac devices and is expected to expand to Microsoft’s Windows platform. The system is designed to work across applications, including Word and Outlook. The strategy also differentiates Perplexity from competitors such as OpenAI, Anthropic and Google, which are building increasingly integrated AI ecosystems around their own models and platforms.

Despite rapid growth among rivals, Srinivas said Perplexity’s focus remains on creating a system that works across different models, chips and operating systems. “We believe we’re building the most versatile operating system by making it work across different models, chips, and operating systems,” he said.

Future Outlook: Sustainable And Enduring Advantage

Perplexity’s approach allows the company to incorporate advances from multiple AI providers rather than relying on a single model ecosystem. The strategy has coincided with strong business growth. According to Srinivas, the company’s annualized revenue has tripled since the beginning of the year. As competition intensifies across the AI sector, efficiency, infrastructure costs and cross-platform integration are becoming increasingly important factors for companies seeking to scale their products and services.

EU Agrees On Major Overhaul Of Financial Market Supervision

European Union finance ministers have reached agreement on a sweeping package designed to strengthen oversight of the bloc’s financial markets, in a move aimed at reducing fragmentation and improving the flow of capital across borders.

A Push To Deepen Capital Markets

The Market Integration and Supervision Package, or MISP, would grant the European Securities and Markets Authority direct supervision over major market operators that are currently regulated by national authorities. The reforms are intended to make Europe’s capital markets more integrated, more efficient and better able to channel savings into productive investment.

According to the Irish presidency, the package is meant to help savings and investments move more freely across the European Union, improving access to finance for companies while giving households broader opportunities to earn returns on their savings.

What The Reform Would Change

Under the new framework, ESMA would take direct oversight of key trading venues, clearing houses, securities settlement bodies and crypto-asset service providers. The package would also establish a permanent, independent executive board within the regulator, strengthening its institutional capacity.

Market operators would be able to opt into a new EU-wide operating framework. In parallel, the reforms would seek to make national supervision more consistent and update rules governing trading, transaction completion, investment management and the use of blockchain technology.

Why The Agreement Matters

Supporters of deeper capital markets argue that Europe has long paid a price for regulatory inconsistency. While many rules are harmonised across the bloc, differences in enforcement and supervision have contributed to a patchwork system that can make cross-border investment slower and more costly.

A more integrated framework, proponents say, could lower costs for companies seeking funding and broaden the menu of investment options available to savers and institutional investors alike.

Outstanding Questions Remain

Despite the broad agreement, some important details remain unresolved. Trading venues operated by Deutsche Börse, the company behind the Frankfurt stock exchange, may remain outside ESMA’s direct supervision.

Euronews previously reported that Germany had secured an exemption for Deutsche Börse’s domestically focused trading venues, leaving part of the system under regional supervision. The latest announcement did not clarify whether that arrangement will stand.

A Step Forward For The Savings And Investments Union

Dutch Finance Minister Eelco Heinen welcomed the deal, calling it a major advance for the Capital Markets Union and saying Europe had made more progress in 10 months than in the previous 10 years.

The agreement is an important milestone in the Savings and Investments Union, the EU’s broader effort to channel more of Europeans’ savings into investments that can support growth, innovation and competitiveness across the bloc.

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