New Rates Take Effect This Month
Peacock is increasing the price of every streaming plan, with the cheapest ad-supported Select tier rising from $7.99 to $8.99 per month.
The Premium plan with ads will cost $12.99, up from $10.99, while the ad-free Premium Plus tier is increasing from $16.99 to $19.99.
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The new prices take effect on August 18 for new and returning subscribers. Existing customers will see the increase on their first billing date after September 17. Annual subscribers and users with active promotions will keep their current rates until those plans or offers expire.
More Features, Higher Costs
Peacock said the changes will help it remain competitive while continuing to invest in content and the viewing experience.
In recent months, the platform has introduced features including an AI-powered “Bravoverse” vertical-video feed featuring shows such as “The Real Housewives” and “Vanderpump Rules.” It is also developing AI-powered vertical streaming for live sports.
The service has expanded into gaming as well, launching two mystery games developed with AI gaming startup Wolf Games.
Peacock Reaches 48 Million Subscribers
NBCUniversal recently announced a partnership with YouTube Premium that will make Peacock Premium available to U.S. subscribers from early 2027.
Launched in 2020, Peacock reported its first profitable quarter last month, with its subscriber base reaching 48 million. Growth was helped by the NBA playoffs, the FIFA World Cup and “Love Island.”
The latest increase is Peacock’s fourth in four years, following a $3 price rise in July 2025.







