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Payment Cards In Cyprus: A Growing Preference For Debit Cards

Recent data reveals a significant trend in the payment habits of Cypriots, highlighting a preference for debit cards over credit cards. On average, each Cypriot owns two payment cards, reflecting a broader shift towards more financially conservative spending practices.

Key Findings

  1. Card Ownership: The average Cypriot holds two payment cards.
  2. Debit Card Preference: There is a noticeable trend towards favouring debit cards over credit cards. This preference is driven by the immediate deduction of funds from the user’s bank account, which helps in avoiding the accrual of debt associated with credit cards.

Implications

The increasing adoption of debit cards signifies a growing inclination towards financial prudence and risk aversion among Cypriots. This behavioural shift has important implications for the banking and financial services sector, potentially prompting banks to enhance the features and benefits associated with debit cards to meet customer demand.

Financial Behaviour

The preference for debit cards suggests a conscientious approach to financial management. By relying more on debit cards, Cypriots are prioritising immediate payment capabilities and avoiding the risks associated with deferred payments and interest accrual on credit cards. This shift is indicative of a broader trend towards fiscal responsibility and cautious spending.

Impact on Financial Services

The trend towards debit card usage over credit cards could lead to changes in the financial services industry. Banks and financial institutions may need to adjust their strategies, offering more attractive features and incentives for debit card users. This could include enhanced security measures, rewards programs, and better customer service to cater to the growing demand.

The payment card landscape in Cyprus is evolving, with a clear move towards debit cards as the preferred method of payment. This shift reflects a broader trend of financial prudence and risk aversion, indicating that Cypriots are becoming more cautious with their spending habits. Financial institutions will need to adapt to these changing preferences, ensuring that their services align with the needs of a more financially conservative customer base.

UAE Job Trends For 2025: High-Demand And Lucrative Roles Revealed

The UAE’s flourishing asset management sector, bolstered by rising investor interest, regulatory advancements, and a surge in Family Offices and Ultra High Net Worth Individuals (UHNWIs), is driving demand for banking and finance talent.

Roles in fundraising and institutional sales are particularly sought after, with professionals in these fields highly valued for their regional networks and industry expertise, according to Michael Page’s UAE 2025 Salary Guides. The comprehensive report, which includes insights from 17 industries, offers an overview of current hiring trends, salary benchmarks, and the recruitment challenges businesses face.

Banking And Finance In High Demand

The report highlights a significant need for compliance professionals, especially those with experience in Dubai Financial Services Authority (DFSA) and Financial Services Regulatory Authority (FSRA) regulations. Chief Compliance Officers and Money Laundering Reporting Officers (MLROs) are among the most lucrative roles in the sector. Jon Ede, Regional Director UAE at Michael Page, pointed out that in 2024, the UAE’s workforce grew by 9%, and the number of new companies increased by 14.5%, showing the success of the nation’s strategic initiatives.

Sales, Marketing, And IT Growth

The sales and marketing sector has seen steady growth, especially in B2B industries like technology, real estate, energy, and logistics. Roles such as Business Development Manager, Chief Commercial Officer, and Strategic Sales Director are in demand, with a premium placed on business development, key account management, and communication skills.

The IT sector, meanwhile, continues to evolve rapidly, with high demand for positions like Head of Software Development, Full-Stack Software Engineer, Agile Product Manager, Senior DevOps Engineer, and Digital Adoption Specialist. The report underscores the significant shift in the UAE talent market for digital professionals in recent years.

Navigating The Skills Shortage

The study also highlights the growing skills shortage, with businesses grappling to find candidates with the right expertise. A staggering 37% of business leaders reported challenges in finding skilled talent, while nearly a third (30%) struggled with employee retention. Nearly half (48%) of employers also cited aligning salary expectations with candidates as a key obstacle.

Ede suggests that businesses can overcome these challenges by offering competitive packages that include benefits, career development opportunities, and workplace incentives, positioning themselves as attractive employers in the competitive UAE job market.

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