Breaking news

Payment Cards In Cyprus: A Growing Preference For Debit Cards

by THEFUTURE.TEAM

August 5, 2024

Recent data reveals a significant trend in the payment habits of Cypriots, highlighting a preference for debit cards over credit cards. On average, each Cypriot owns two payment cards, reflecting a broader shift towards more financially conservative spending practices.

Key Findings

Card Ownership: The average Cypriot holds two payment cards.
Debit Card Preference: There is a noticeable trend towards favouring debit cards over credit cards. This preference is driven by the immediate deduction of funds from the user’s bank account, which helps in avoiding the accrual of debt associated with credit cards.

Implications

The increasing adoption of debit cards signifies a growing inclination towards financial prudence and risk aversion among Cypriots. This behavioural shift has important implications for the banking and financial services sector, potentially prompting banks to enhance the features and benefits associated with debit cards to meet customer demand.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Financial Behaviour

The preference for debit cards suggests a conscientious approach to financial management. By relying more on debit cards, Cypriots are prioritising immediate payment capabilities and avoiding the risks associated with deferred payments and interest accrual on credit cards. This shift is indicative of a broader trend towards fiscal responsibility and cautious spending.

Impact on Financial Services

The trend towards debit card usage over credit cards could lead to changes in the financial services industry. Banks and financial institutions may need to adjust their strategies, offering more attractive features and incentives for debit card users. This could include enhanced security measures, rewards programs, and better customer service to cater to the growing demand.

The payment card landscape in Cyprus is evolving, with a clear move towards debit cards as the preferred method of payment. This shift reflects a broader trend of financial prudence and risk aversion, indicating that Cypriots are becoming more cautious with their spending habits. Financial institutions will need to adapt to these changing preferences, ensuring that their services align with the needs of a more financially conservative customer base.

The Future Forbes Realty Global Properties

Cyprus Tech Sector Propels Economic Growth and Reshapes Talent Landscape

by THEFUTURE.TEAM

May 17, 2025

Robust Economic Expansion

At the recent TechIsland Summit, Christophoros Anayiotos, Head of Deal Advisory at KPMG Cyprus, delivered a compelling assessment of the island’s burgeoning tech ecosystem. The 2024 report highlights that the technology sector now contributes 16% of Cyprus’ total Gross Value Added (GVA), up from 12.6% in the previous year. Overall, the sector’s economic impact is estimated at €8.5 billion, with direct contributions of €4.7 billion and an additional €3.8 billion generated indirectly.

Sectoral Contributions and Productivity

Using the Leontief Input-Output Model, the study covers key areas including ICT, professional scientific and technical activities, as well as tech-driven financial and insurance services. Notably, the ICT segment itself delivers €3.4 billion in direct GVA, while professional services and financial operations contribute €840 million and €505 million respectively. This horizontal spread of technological influence underscores the industry’s pivotal role in driving multifaceted business growth.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Resilience During Economic Downturns

Even amid challenging economic conditions, the tech sector has demonstrated remarkable resilience. In the pandemic-stricken year of 2020, while the broader Cypriot economy contracted by 3%, the ICT sector experienced a robust growth rate of 21%. This momentum accelerated further to a striking 38% growth in 2021, reinforcing technology’s role as a stabilizing economic force.

Divergent Trends in Employment

Anayiotos’ analysis reveals that the tech sector now sustains over 62,000 full-time equivalent jobs in Cyprus, with 45,900 direct and 16,300 indirect roles. For every €1 million in increased sector revenue, approximately 13 jobs are generated. Despite the overall employment surge, there has been a significant shift in workforce composition. In 2015, Cypriot nationals comprised 88% of ICT employees; by 2024, this figure dropped to 50%, with non-EU nationals accounting for 42% and other EU citizens 8% of the workforce.

Cyprus as an EU Leader in ICT

Cyprus now holds a prominent place in the EU, ranking second in the EU27 for ICT’s share of national GVA at 11.4%, a notable rise from 9.4% in 2023. Furthermore, the island leads the bloc in ICT GVA growth, posting a remarkable 347% increase between 2015 and 2024. With a top-five ranking in GVA per ICT employee—whereby each contributes approximately €130,000, compared to the EU average of €116,000—the country’s technology workforce has expanded at an annual growth rate of 12.1%, from 9,300 in 2015 to 26,000 in 2024.

Strategic Imperatives for Future Growth

Anayiotos emphasizes the need for strategic enhancements to sustain this expansion. Key recommendations include improving air connectivity, joining the Schengen Area to boost mobility, and attracting more international banking institutions. Additionally, introducing tax incentives designed to favor stock options is considered crucial in luring and retaining skilled talent. Addressing the limited capacity in private education is also vital to accommodating professionals relocating with families.

Investing in Talent and Digital Transformation

Looking forward, investments in education and digital upskilling remain paramount. There is a clear call for a national initiative aimed at promoting STEM careers, elevating the digital skills of both students and educators, and accelerating the digital transformation of public services. Moreover, streamlining legal procedures will be critical to improving the overall business climate and competitiveness.