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Payabl and Mastercard Celebrate 12 Years of Strategic Partnership

Payabl, a prominent payments processing company, is commemorating 12 years of its strategic partnership with Mastercard, a collaboration that has significantly shaped its trajectory in the competitive fintech industry. Since its inception, this partnership has empowered Payabl to tap into Mastercard’s vast network and cutting-edge technology, enhancing its ability to deliver seamless, secure, and innovative payment solutions to a diverse global clientele.

Over the past decade, the partnership has been pivotal in helping Payabl expand its reach, especially in the fast-growing digital payments sector. By leveraging Mastercard’s technological expertise and global infrastructure, Payabl has been able to offer robust solutions tailored to the needs of businesses navigating the complexities of the digital economy. This has been particularly important as the payments landscape has evolved, with increased demand for secure, fast, and flexible payment options.

The partnership also underscores the value of strong collaborations in the fintech world, where rapid technological advancements and shifting consumer expectations require agility and innovation. For Payabl, the relationship with Mastercard has not only provided the necessary tools and support to stay ahead of the curve but has also reinforced its reputation as a reliable and forward-thinking player in the payments processing industry.

As Payabl looks to the future, its partnership with Mastercard will likely continue to be a cornerstone of its growth strategy. The company is poised to further innovate and expand its offerings, ensuring that it remains at the forefront of the digital payments revolution. This enduring alliance highlights how strategic partnerships between established financial giants and agile fintech firms can drive industry-wide progress, benefiting businesses and consumers alike.

Cyprus Hits Historic Tourism Peak As Overtourism Risks Mount

Record-Breaking Performance In Tourism

Cyprus’ tourism sector achieved unprecedented success in 2025 with record-breaking arrivals and revenues. According to Eurobank analyst Konstantinos Vrachimis, the island’s performance was underpinned by solid real income growth and enhanced market diversification.

Robust Growth In Arrivals And Revenues

Total tourist arrivals reached 4.5 million in 2025, rising 12.2% from 4 million in 2024, with momentum sustained through the final quarter. Tourism receipts for the January–November period climbed to €3.6 billion, marking a 15.3% year-on-year increase that exceeded inflation. The improvement was not driven by volume alone. Average expenditure per visitor increased by 4.6%, while daily spending rose by 9.2%, indicating stronger purchasing power and higher-value tourism activity.

Economic Impact And Diversification Of Source Markets

The stronger performance translated into tangible gains for the broader services economy, lifting real tourism-related income and overall sector turnover. Demand patterns are also shifting. While the United Kingdom remains Cyprus’ largest source market, its relative share has moderated as arrivals from Israel, Germany, Italy, the Czech Republic, the Netherlands, Austria, and Poland have expanded. This gradual diversification reduces dependency on a single market and strengthens resilience against external shocks.

Enhanced Air Connectivity And Seasonal Dynamics

Air connectivity has improved markedly in 2025, with flight volumes expanding substantially compared to 2019. This expansion is driven by increased airline capacity, enhanced route coverage, and more frequent flights, supporting demand during shoulder seasons and reducing overreliance on peak-month flows. Seasonal patterns remain prominent, with arrivals building through the spring and peaking in summer, thereby bolstering employment, fiscal receipts, and corporate earnings across hospitality, transport, and retail sectors.

Structural Risks And Future Considerations

Despite strong headline figures, structural challenges remain. The European Commission’s EU Tourism Dashboard highlights tourism intensity, seasonality, and market concentration as key risk indicators. Cyprus records a high ratio of overnight stays relative to its resident population, signalling potential overtourism pressures. Continued reliance on a limited group of origin markets also exposes the sector to geopolitical uncertainty and sudden demand swings. Seasonal peaks place additional strain on infrastructure, housing availability, labour supply, and natural resources, particularly water.

Strategic Investment And Market Resilience

Vrachimis concludes that sustained growth will depend on targeted investment, product upgrading, and continued market diversification. Strengthening year-round offerings, improving infrastructure capacity, and promoting higher-value experiences can help balance demand while preserving long-term competitiveness. These measures are essential not only to manage overtourism risks but also to ensure tourism remains a stable pillar of Cyprus’ economic development.

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