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Paphos Tourism Board Unveils Promotional Video Highlighting Polis Chrysochous

Redefining Tourist Experience In Polis Chrysochous

The Paphos Regional Tourism Board (ETAP) has launched a new promotional video highlighting Polis Chrysochous as part of efforts to strengthen domestic tourism and support local businesses and communities. Part of the board’s broader tourism strategy, the initiative aims to increase visibility for destinations across the Paphos district.

Celebrating Authentic Beauty And Local Culture

Featured throughout the video are beaches, natural landscapes, traditional villages, local gastronomy and cultural landmarks that define the Polis Chrysochous area. According to ETAP, the campaign seeks to showcase the area’s year-round appeal and encourage visitors to explore destinations beyond the peak tourism season.

Targeted Digital Outreach For Enhanced Visibility

Promotion will focus on digital platforms and social media channels targeting the Cypriot market. Through the campaign, ETAP aims to attract domestic travellers by highlighting opportunities for short breaks, family visits and themed tourism experiences.

Fostering Sustainable And Balanced Tourism

Supporting tourism activity across a wider geographic area remains a key objective of ETAP’s strategy for the Paphos district. Greater attention on lesser-known communities is intended to benefit local businesses while distributing visitor activity more evenly across the region.

Encouraging Stakeholder Collaboration

Tourism businesses, hoteliers and local stakeholders have been invited to share the promotional material through their own communication channels. Broader participation in the campaign could help increase awareness of Polis Chrysochous and support ongoing efforts to promote the area to domestic visitors, according to ETAP.

Eurobank Launches First UPI Cross-Border Payment From Greece To India

Eurobank has launched its first cross-border payment from Greece to India through the Unified Payments Interface (UPI), marking a new step in the bank’s international expansion and its strategy to strengthen financial ties between Europe and India.

The transaction, completed in cooperation with NPCI International, follows the launch of Eurobank’s new payment service. The inaugural payment was made in the presence of India’s Commerce and Industry Minister Piyush Goyal, Eurobank Chief Executive Fokion Karavias and senior executives from NPCI International.

A Strategic Bet On India’s Digital Payments Ecosystem

According to Eleftherios Vlachogiannis, Eurobank’s head of transaction banking, the service currently supports outgoing payments by Indian citizens living in Greece to recipients in India, representing the first phase of a broader collaboration with NPCI International.

UPI is operated by NPCI International. By integrating the system into its e-banking platform and mobile app, Eurobank enables customers to make real-time transfers.

“The most important aspect is the philosophy behind the initiative,” Vlachogiannis said. “Instead of creating another closed payment system, we are integrating mature and internationally recognised payment ecosystems into the bank’s services so customers enjoy a simple, secure and modern transaction experience.”

He added: “Innovation creates value when it delivers a genuine benefit for the customer.”

Building A Financial Bridge Between Europe And India

The UPI launch follows Eurobank’s opening of a representative office in Mumbai, making it the first Greek and Cypriot bank with a physical presence in India. The bank has also expanded its presence through the India-Greece-Cyprus Business and Investment Council, a technology centre in Pune and partnerships with Indian institutions.

Vlachogiannis said India’s economic growth and closer ties with the European Union support the bank’s long-term strategy. He also pointed to progress in negotiations on the EU-India Free Trade Agreement.

Mumbai Office Serves As A Regional Business Hub

Eurobank’s Mumbai office supports businesses seeking to establish operations between India, Greece, Cyprus and the wider European market. It provides access to banking services, business networks and market support.

For Greek companies expanding into India, the bank offers international payments, foreign exchange management, trade finance and supply chain finance. Indian businesses investing in Greece, Cyprus or elsewhere in the European Union can also access financing and corporate banking services through Eurobank.

Aiming To Strengthen The India-Europe Corridor

Looking ahead, Eurobank said it will continue investing in technology, international payments, trade finance and partnerships with Indian organisations.

“Our ambition is to act not only as a banking services provider but also as a strategic partner for businesses and investors seeking to benefit from the opportunities created by this dynamic market,” Vlachogiannis said.

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