The Paphos regional board of tourism (Etap Paphos) says its smart signage programme continues to attract strong visitor engagement, highlighting the growing role of digital tools in destination management and tourism experiences.
Designed to replace traditional information boards with interactive and environmentally friendly signage, the initiative aims to improve access to information while supporting a more sustainable visitor experience.
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QR Code Engagement Continues To Rise
Between January and June 2026, visitors recorded more than 43,000 QR code scans across 150 smart signs installed throughout the district.
Usage remained strong throughout 2025, with the network generating more than 140,000 scans between January and December, indicating that the platform has become an established part of the region’s tourism offering.
Top Destinations Attract The Most Interest
Data from Etap Paphos show that the most frequently accessed locations in 2025 included Panagia Chrysopolitissa, the Monastery of Agios Neophytos, Kremmiotis Waterfall in Kritou Terra, the Catacomb of Agia Solomoni and the Maa-Palaiokastro archaeological site in the Municipality of Akamas.
Among international users, the largest numbers of scans came from visitors from the United Kingdom, Poland, Germany, Israel and Greece, excluding permanent residents of Cyprus.
Expansion Continues In 2026
Further expansion is planned this year, with the seventh phase of the programme already underway.
Eight additional smart signs are scheduled for installation at points of interest and natural landmarks in Nikokleia, Pelathousa, the Municipality of Polis Chrysochous, Letymbou and the Municipality of Akamas.
By scanning a QR code, visitors can access content in their preferred language through a smartphone or tablet. Available features include audio guides, written information, photographs, videos and 360-degree virtual tours.
Digitalisation As A Tourism Strategy
According to Etap Paphos, digitalisation remains a key pillar of its broader tourism strategy, alongside accessibility, sustainable development, cultural heritage promotion, creative tourism and destination marketing.
These initiatives form part of the organisation’s long-term efforts to strengthen Paphos’ position as a year-round destination while enhancing the visitor experience through technology.
