The Paphos Regional Tourism Board (Etap) has set a new strategic course with a €600,000 budget increase and an action plan for 2026 aimed at enhancing visitor experiences and expanding the region’s digital capabilities and promotional reach.
Strategic Investment In Visitor Experience And Digital Transformation
In a recent board meeting, Etap’s directors approved a comprehensive plan that focuses on upgrading tourism products, elevating visitor experiences, and accelerating the digital transformation of information and services. This initiative aligns with broader objectives to harness new technologies and optimize resource allocation across Paphos.
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Enhanced Promotional Campaigns And Collaborative Efforts
Central to the plan is a robust public relations campaign both locally and internationally, positioning Paphos as a premier destination. In the coming weeks, a series of meetings with local bodies and organizations will address the challenge of seasonality, ensuring a coordinated strategy that capitalizes on peak tourism periods while mitigating off-peak downturns.
Active Participation In The Smart Tourism Initiative
Etap is also actively engaged in the second steering group meeting and thematic workshop of the European project ‘Smart Tourism – Smart Destinations’, scheduled for November 18–19 in Jesolo, Veneto, Italy. The project, which partners 10 organizations across Europe, is 80% funded by the European Union and is designed to foster smart and sustainable tourist destinations. With up to €200,000 in funds allocated to Etap, this initiative supports the region’s commitment to digital and green transitions.
Aligning With European Best Practices
During the workshop, partners will review project progress, discuss future actions through 2026, and coordinate on management, communication, and financial oversight. The thematic sessions promise an exchange of best practices, driving knowledge transfer and policy innovation to support sustainable tourism development.
As Etap positions Paphos as a model smart and sustainable destination at a European level, this multi-faceted approach underscores a forward-thinking strategy that is set to redefine regional tourism for years to come.
