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Paphos Regional Tourism Board Unveils €600,000 Budget Boost For 2026 Digital And Sustainable Transformation

The Paphos Regional Tourism Board (Etap) has set a new strategic course with a €600,000 budget increase and an action plan for 2026 aimed at enhancing visitor experiences and expanding the region’s digital capabilities and promotional reach.

Strategic Investment In Visitor Experience And Digital Transformation

In a recent board meeting, Etap’s directors approved a comprehensive plan that focuses on upgrading tourism products, elevating visitor experiences, and accelerating the digital transformation of information and services. This initiative aligns with broader objectives to harness new technologies and optimize resource allocation across Paphos.

Enhanced Promotional Campaigns And Collaborative Efforts

Central to the plan is a robust public relations campaign both locally and internationally, positioning Paphos as a premier destination. In the coming weeks, a series of meetings with local bodies and organizations will address the challenge of seasonality, ensuring a coordinated strategy that capitalizes on peak tourism periods while mitigating off-peak downturns.

Active Participation In The Smart Tourism Initiative

Etap is also actively engaged in the second steering group meeting and thematic workshop of the European project ‘Smart Tourism – Smart Destinations’, scheduled for November 18–19 in Jesolo, Veneto, Italy. The project, which partners 10 organizations across Europe, is 80% funded by the European Union and is designed to foster smart and sustainable tourist destinations. With up to €200,000 in funds allocated to Etap, this initiative supports the region’s commitment to digital and green transitions.

Aligning With European Best Practices

During the workshop, partners will review project progress, discuss future actions through 2026, and coordinate on management, communication, and financial oversight. The thematic sessions promise an exchange of best practices, driving knowledge transfer and policy innovation to support sustainable tourism development.

As Etap positions Paphos as a model smart and sustainable destination at a European level, this multi-faceted approach underscores a forward-thinking strategy that is set to redefine regional tourism for years to come.

EU Mercosur Agreement Sparks Political Battle Over Cyprus Agriculture

A political battleground emerged in the Parliamentary Agriculture Committee’s latest session, as fierce debates broke out over the controversial trade deal between the European Union and Latin American nations under the Mercosur framework. Lawmakers voiced deep concerns regarding food safety and the prospects for local agriculture, particularly following the high-profile absence of the Minister of Trade.

Minister Absence And Parliamentary Integrity

Committee Chair Giannakis Gabriel expressed strong disapproval over the Minister’s no-show, noting that the extraordinary session was scheduled at midday at the Minister’s own request. “His absence undermines the authority of the parliament,” Mr. Gabriel declared. Given that the Minister is not abroad, it was expected that he would be present to clarify why Cyprus supported an agreement widely criticized as disadvantaging the agricultural sector.

Trade Deal Under Scrutiny

In his address, A.C.E.L General Secretary Stefanos Stefanos described the pact as a “dangerous agreement” imposed under the pressure of multinational conglomerates. He especially critiqued the contrasting sanitary standards whereby, while the EU bans our farmers from using certain pesticides and antibiotics, the Mercosur deal appears to allow imports produced with these very substances. His remarks underscored the possibility of double standards in safety measures and the potential long-term impacts on Cypriot agriculture.

Economic And Safety Concerns

Legislators questioned the basis of government studies that justified backing the agreement, even as Cyprus’ agricultural sustainability is increasingly threatened by water scarcity and soaring production costs. Representatives from various political factions pointed to insufficient controls over import volumes and tariff structures. For example, Christos Orphanidis (DIKO) demanded precise data on imports from Latin America, citing honey as a case in point, and pressed for clear explanations regarding the tariff regime.

Legal And Health Implications

Questions about legal authority were raised by Elias Myriantounos (EDEK), who inquired whether parliament can reject or amend the agreement should economic studies forecast negative outcomes. Environmental advocates, like Haralambos Theopemptou of the Movement of Ecologists, emphasized the need to safeguard traditional products such as halloumi, highlighting concerns over how rigorous food safety controls will be maintained. Meanwhile, Linos Papagiannis (ELAM) cautioned against unfair competition, drawing parallels with challenges posed by lower-standard goods from occupied territories.

Protecting Local Interests

The overarching message from lawmakers was clear: the future of Cyprus’ farming community and the well-being of its citizens should not be sacrificed at the altar of commercial trade. Agricultural organizations have voiced alarm over the importation of goods potentially contaminated with banned substances, the risk of market distortion by low-quality products, and the lack of localized impact studies. They argue that the agreement is biased in favor of select corporate interests, ultimately undermining consumer safety and the livelihood of European farmers.

As this debate continues to unfold, the outcome of these deliberations will be pivotal in determining not only trade policy but also the long-term economic and food security landscape of Cyprus.

Parliamentary Committee Session
Economic Impact Discussion

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