Hotel occupancy in Paphos has weakened significantly this summer, with rates running around 20% below the same period last year, according to Cyprus Hotels Association (Pasyxe) President Thanos Michaelides.
Speaking to the Cyprus News Agency, Michaelides said hotels and other tourist accommodation in Paphos would normally expect occupancy above 90% during the peak summer months of June, July and August. Average occupancy is currently around 70%, leaving a significant shortfall during what is traditionally one of the district’s busiest and most profitable periods.
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Last-Minute Demand Has Helped, But Not Enough
Bookings have improved in recent weeks, driven mainly by last-minute reservations. Michaelides said the increase has helped ease some of the pressure on the sector but has not been enough to restore occupancy to typical seasonal levels.
Hoteliers Turn To Domestic Travel And Promotions
Hotels in Paphos are responding by placing greater emphasis on the domestic market, introducing targeted promotional offers and maintaining a strong focus on service quality to attract both local and international visitors.
Michaelides said he expects those efforts to help sustain demand through the remainder of the summer as the sector continues working to recover from earlier losses.
A Key Test For The Season
The latest figures show that hotel occupancy in Paphos remains well below last year’s levels despite a recent improvement in bookings supported by last-minute demand.
