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Paphos Honored As A Global Leader In Sustainable Tourism Innovations

Paphos Takes Center Stage In Global Sustainability

The esteemed Tourism Development and Promotion Company of the Paphos Region has been recognized on an international platform by Green Destinations. Ranked among the Top 100 Green Destinations of 2025, Paphos secured its position for outstanding sustainable tourism practices highlighted in the Culture and Heritage category.

Innovative Approach To Cultural Integration

The accolade celebrates Paphos’ groundbreaking initiative, which amalgamated the promotional efforts of four museums and information centers within the Akamas region into a cohesive package. By leveraging digital platforms and advanced technology, this initiative has not only enhanced tourist engagement but also elevated the recognition of the region’s cultural heritage. Such an integrative approach is a testament to the strategic foresight adopted by regional stakeholders.

Competing On A Global Scale

A total of 180 exemplary practices were submitted from 33 countries, with each entry scrutinized by an international panel of experts from Green Destinations. The evaluation criteria ranged from narrative quality and innovative potential to sustainability compliance and the socio-cultural impact on local communities. This rigorous assessment underscores a global commitment to responsible tourism practices.

Significance Of The Distinction

Albert Salman, President of the Top 100 Committee, clarified that while inclusion in the list does not imply complete sustainability, it recognizes a significant venture that champions responsible tourism. This honor not only boosts Paphos’ standing on the European map of cultural and sustainable tourism but also highlights local efforts that merge heritage, innovation, and digital transformation.

As global competition intensifies and tourism continues to evolve, Paphos’ recognition serves as a benchmark for how innovation and cultural integration can propel a destination to international acclaim.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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