Etap Paphos is extending its domestic tourism campaign until mid-November after reaching more than 335,000 potential visitors across Cyprus during the May-August period.
Campaign Reaches 2.6 Million Impressions
The campaign generated more than 2.6 million impressions and 882,000 interactions between May and August, according to Etap Paphos. The initiative aims to encourage Cyprus residents to visit the district for short breaks and weekend trips outside the peak summer season.
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Promotional content has focused on Paphos’ beaches, natural areas, gastronomy, events and outdoor activities, mainly through Facebook and Instagram. Online competitions also attracted more than 85,000 participants.
Polis Chrysochous And Akamas In Focus
Two campaigns have focused specifically on Polis Chrysochous and the Akamas peninsula. Promotional material has highlighted their beaches, natural landscapes and rural setting, with an emphasis on visits outside the busiest summer months.
Campaign Shifts To Autumn Getaways
The extended campaign will promote short autumn trips for couples, solo travellers and families. Etap Paphos is also highlighting local food, nature trails, outdoor activities, events and festivals across the district.
“The coming months provide the perfect opportunity for rejuvenating seaside escapes,” the tourism board said, while also pointing to events and festivals taking place across Paphos.
Focus On Year-Round Tourism
Etap Paphos said the campaign is intended to support businesses and tourism professionals across the district by extending domestic demand beyond the traditional summer season.
The November extension will continue promoting Paphos’ coastline, countryside, gastronomy and outdoor activities as attractions for Cyprus residents during the autumn period.
