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Paphos Emerges As Global Tourism Powerhouse With Sustainable Innovations

Deputy Minister of Tourism, Kostas Koumis, recently outlined Paphos’ transformative journey toward becoming a key player on the global tourism stage in 2024. Speaking at the Paphos Regional Tourism Board meeting, Koumis emphasized the strong partnership between the Deputy Ministry and Etap, which has propelled targeted promotional efforts and quality enhancements across the region.

Strategic Digital Outreach and Market Penetration

A major digital campaign launched in 2024 successfully targeted 14 markets, including the United Kingdom, Germany, Poland, and France, reaching over 8 million unique users. This campaign not only expanded the destination’s visibility but also played a crucial role in attracting a diverse international clientele, reinforcing Paphos’ commitment to strategic market positioning.

Advancing Visitor Experience Through Sustainable Development

Central to the region’s success has been a series of initiatives aimed at enhancing Paphos’ overall tourism offering. The development of nature trails, cycling routes, and cultural heritage projects in the hinterland are designed to enrich the visitor experience while championing sustainable tourism practices. Complementing these efforts, environmental measures—such as coastal protection from plastics, regular clean-ups, and extensive tree planting—signal a broader commitment to environmental stewardship.

Infrastructure Upgrades And Expanding Global Connectivity

Key infrastructural upgrades further bolster the region’s appeal. Among these, the planned Paphos Marina in Kissonerga stands as an emblematic project, with completion targeted for February 2027. Enhancements at Paphos Airport, now served by 16 airlines operating routes to 58 airports across 21 countries, underline the growing connectivity and international relevance of the destination.

Record Performance Amid Challenges And Future Prospects

Reflecting on 2024, Koumis noted that Cyprus achieved a record year for tourism, with over 4 million arrivals and revenues surpassing €3 billion. Paphos itself contributed approximately 35 percent of these numbers, underlining its significance within the national tourism ecosystem. Early figures for 2025 indicate a strong recovery, with a significant year-on-year increase in arrivals, driven by robust market strategies and competitive offerings from carriers like Ryanair, EasyJet, Jet2, and Wizz Air.

Resilience and Strategic Investment As Key Drivers

Despite facing challenges such as geopolitical instability, rising inflation, labor shortages, and water scarcity, the tourism sector in Paphos remains resilient. The region welcomed approximately 1.455 million visitors in 2024, generating €1.15 billion in foreign exchange. These achievements are the result of diligent planning, comprehensive digital campaigns, collaborative initiatives, and strategic investments that prioritize authentic hospitality and sustainable growth.

The event, rich with audiovisual presentations and high-level discussions among local MPs, mayors, community leaders, and industry experts, reflected a unified commitment to enhancing Paphos’ global standing. As Paphos continues to evolve through strategic enhancements and sustainable practices, its role as a linchpin in Cyprus’ tourism landscape is more pronounced than ever.

Sklavenitis Cyprus Sets A New Standard For Employee-Centric Benefits

Investing In Human Capital

In a bold move that underscores the growing importance of human capital in today’s business landscape, Sklavenitis Cyprus has taken innovative steps to ensure its workforce is both valued and supported. The supermarket chain has introduced a policy to pay a 14th salary to all employees—including those from Papantoniou Supermarkets—cementing its status as the sole retailer in Cyprus to implement such a comprehensive benefit.

A Significant Investment In People

This initiative is far from symbolic. With an estimated total cost of €2 million, it represents a committed investment in the company’s most valuable asset—its people. By providing an additional salary, Sklavenitis reinforces a culture of inclusivity and fairness, acknowledging every employee’s contribution to its success.

Robust Benefits For Long-Term Stability

Complementary to the 14th salary, the company has launched a robust benefits program designed to address both financial and personal security. An Automatic Cost of Living Adjustment (ATA) of 12.56 per cent ensures that wages remain aligned with inflation, safeguarding real income stability for its team members.

Comprehensive Health And Life Support

Sklavenitis further enhances employee welfare through access to a Group Life and Health Insurance Plan and a Provident Fund co-funded by the employer. These measures not only provide immediate protection but also empower employees to plan confidently for the future.

Exclusive Perks And Incentives

The company extends its commitment beyond conventional benefits by offering store discounts, a birth allowance, and holiday gift vouchers valued at €100 during both Easter and Christmas. These additional perks enhance employee satisfaction and underline Sklavenitis’ people-first ethos.

A Strategy For Mutual Success

In an industry where employee engagement directly impacts customer satisfaction, Sklavenitis’ comprehensive approach stands out as both a progressive and strategic business decision. By investing in its workforce, the company not only nurtures a supportive workplace but also drives superior corporate performance, setting a new benchmark for responsible employment practices in Cyprus.

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