Paphos is strategically enhancing its reputation as a smart and sustainable destination under the auspices of the European initiative SMART TOUR – Smart Tourism, Smart Destinations. The region is leveraging advanced data and digital technologies to foster targeted, eco-conscious tourism development.
Strategic Participation In The Smart Tour Project
The Paphos district tourism development and promotion company, Etap Paphos, is actively engaged in the third Steering Group Meeting and thematic workshop scheduled for May 20-21 in Perros-Guirec, Brittany, France. This high-level gathering is designed to facilitate the exchange of expertise and policy tools among European regions, strengthening the continent’s overall approach to smart tourism.
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Leveraging Data And Digital Technologies
Key discussions during the meeting will focus on reviewing the project’s progress, outlining actions planned for the remainder of 2026, and addressing advanced topics such as tourism statistics, performance indicators, and innovations in digital services. Such dialogues underscore the pivotal role of data analytics in driving sustainable tourism practices.
Fostering A Network For Sustainable Tourism
The accompanying thematic workshop represents a critical forum for sharing best practices and policy initiatives that support the sustainable development of tourism destinations. By exchanging experiences and successful strategies, participating regions are poised to set a benchmark for smart tourism development across Europe.
Collaborative European Effort
The SMART TOUR project unites ten partners from Italy, France, Germany, Hungary, Greece, Romania, Albania, Ukraine, Belgium, and Cyprus. Co-financed by the European Union at 80%, this initiative exemplifies how collaborative efforts can drive both digital innovation and environmental sustainability in the tourism sector.







