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Panayiotou stresses need to tackle drought in agriculture at EU Council

Minister for Agriculture, Maria Panayiotou, talked about the effects of drought on Cyprus, as well as the measures that the EU can take to support the agricultural sector across Europe, and presented the recent joint statement by the MED9 on the issue, during the Agriculture and Fisheries Council of the EU held in Brussels.

During a discussion on the state of agricultural markets in the EU, Panayiotou referred to the significant impact that a prolonged drought has had on Cyprus, resulting in significantly reduced yields for irrigated and non-irrigated crops, the Ministry of Agriculture, Rural Development and Environment said in a press release on Wednesday.

The Minister, the press release adds, “pointed out that, due to limited water availability in dams, water supply for agricultural purposes has been reduced by 33.7% for 2024, while the forecasts for the following years are not favourable.”

Panayiotou called on the European Commission to activate the agricultural reserve to provide support to affected farmers, but also to further simplify support measures related to water management under the Common Agricultural Policy.

During the meeting, the Minister also presented the joint statement on the impact of drought on the primary sector, which was issued by the Ministers of Agriculture of the nine Mediterranean EU Member States (MED9) during a recent meeting in Cyprus.

Panayiotou referred specifically to the need for a collective response to this phenomenon that threatens food production and the social fabric of rural areas in the EU and pointed out that the joint statement reflects the practical commitment of the Mediterranean Member States to find solutions that will allow sustainable water management and will be included in EU policies.

According to the press release, the joint communication of the MED9 received the support of other Member States, in addition to the countries that had signed it in Cyprus.

During a working lunch, Professor Peter Strohschneider presented his report on the results of the strategic dialogue on the future of agriculture, which was presented in early September at a joint press conference with European Commission President Ursula von der Leyen.

Panayiotou said she supports the need to further target support for farmers, with a focus on small and medium-sized farms and young farmers, as mentioned in the report. She also stressed the importance of promoting new technologies and innovation in agricultural production.

She also noted that the proposal to create two funds independent of the CAP, such as the fair transition fund and the nature restoration fund, should not limit appropriations which will be available through the next CAP in the future.

The Agriculture Minister said that Cyprus agrees with the proposed reform of the agricultural reserve, pointing out the need for a more flexible crisis management framework that will provide adequate support to farmers and allow for faster and simplified procedures, adapted to local needs and specificities.

Truecaller Expands Strategic Portfolio With New Esim Services For Global Travelers

Innovative Expansion In Mobile Connectivity

Truecaller, the renowned caller ID service provider, has launched a new suite of eSIM services tailored for global travelers. This move is a critical component of the company’s broader strategy to diversify revenue streams amid a challenging advertising market.

Strategic Diversification And Robust Product Offerings

New eSIM plans range from 1 GB packages valid for seven days to larger 20 GB plans covering a 30-day period. Services are initially available across 29 countries, including Italy, Sweden, Spain, France and Germany. International travellers are the primary target audience, particularly users seeking alternatives to traditional roaming services.

Targeted Global Rollout And Regulatory Nuances

Despite being one of Truecaller’s largest markets, India was excluded from the initial rollout because of local telecom regulations. Management’s approach reflects a focus on markets with more accessible regulatory frameworks for digital telecom services.

Leveraging Established Partnerships And Trust

Support for the platform comes through partnerships with Telna and Telness Tech. Truecaller Chief Operating Officer Fredrik Kjell said the company’s existing user base provides a major advantage in the growing travel eSIM segment. More than 500 million people already use the platform each month, allowing Truecaller to introduce additional services directly within its existing ecosystem, according to Kjell.

Positioning For Resilient Revenue Streams

Recent expansion efforts follow weaker advertising performance and workforce reductions at the company. Subscription products and premium services, including AI Assistant and Family Protection, have become increasingly important as Truecaller seeks to diversify monetisation channels.

Competitive Landscape And Future Outlook

Competition in the eSIM market continues to intensify with companies such as Airalo, Holafly, Roamless and NordVPN’s Saily service expanding globally. Truecaller’s strategy focuses on leveraging its large international user base while broadening its role beyond caller identification into mobile connectivity and digital communication services.

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