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OpenAI Surges Past 400 Million Users Despite Rising Competition From DeepSeek

OpenAI continues its dominance in the AI space, surpassing 400 million weekly active users in February—a 33% jump in just three months. Despite rising competition from open-source models like DeepSeek, OpenAI’s growth remains strong, fueled by organic adoption and enterprise expansion.

Unprecedented Growth Amid Competition

Brad Lightcap, OpenAI’s COO, shared these new user figures with CNBC, marking their first public disclosure. He attributed the surge to ChatGPT’s growing ubiquity.

“People hear about it through word of mouth. They see their friends using it. Once they find its utility, the value becomes clear,” Lightcap said.

Enterprise adoption is also accelerating. OpenAI now has 2 million paying enterprise users—doubling since September. Many employees first use ChatGPT personally before introducing it to their companies.

“We benefit from organic consumer adoption,” Lightcap noted. “It’s a different growth curve, but highly effective.”

Developer engagement is surging as well, with traffic doubling in six months and GPT-4o usage quintupling. Major clients include Uber, Morgan Stanley, Moderna, and T-Mobile, integrating OpenAI’s technology into operations.

AI As The New Cloud

Lightcap compared OpenAI’s rise to the evolution of cloud computing, predicting AI will become a business essential.

“There’s a buying cycle in enterprise AI, just like cloud services,” he said. “Eventually, businesses won’t be able to operate without these models.”

The DeepSeek Challenge

OpenAI’s expansion coincides with the rise of DeepSeek, a Chinese AI firm that rattled markets in January. Fears over its impact on U.S. AI dominance triggered a sharp sell-off, with Nvidia losing 17% in one day—erasing nearly $600 billion in value.

Adding to the rivalry, OpenAI accused DeepSeek of improper model distillation. Lightcap, however, downplayed concerns.

“DeepSeek’s emergence underscores AI’s mainstream relevance,” he said. “Two years ago, this level of interest would have been unthinkable.”

Legal Battles And Billion-Dollar Deals

Beyond competition, OpenAI faces legal and financial turbulence. Elon Musk sued the company over its transition to a for-profit model. Meanwhile, Microsoft has invested billions, and SoftBank is finalizing a $40 billion investment, potentially valuing OpenAI at nearly $300 billion.

Musk and investors attempted a $97.4 billion buyout, but OpenAI’s board dismissed it outright. Chairman Bret Taylor reaffirmed, “The company is not for sale.”

Lightcap was equally blunt: “The numbers tell the story. (Musk) is a competitor. He’s just competing in an unorthodox way.”

The Bottom Line

Despite legal battles, competition, and market volatility, OpenAI’s momentum is undeniable. With surging adoption and deepening enterprise ties, it remains at the forefront of the AI revolution.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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