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OpenAI Plots Social Media Disruption—And Elon Musk Won’t Like It

OpenAI is quietly building a social network that could rival Elon Musk’s X (formerly Twitter), according to The Verge. Still in its early stages, the project has already sparked intrigue—and may further fuel the public feud between OpenAI CEO Sam Altman and his once-ally Musk.

Inside OpenAI’s Social Experiment

Sources familiar with the initiative say there’s already an internal prototype featuring an image-focused social feed powered by ChatGPT. It’s unclear whether the platform will launch as a standalone app or be embedded directly into the ChatGPT interface, but the direction is clear: OpenAI wants in on social.

Altman is reportedly soliciting advice from external experts behind the scenes. Though OpenAI has yet to confirm the project, the idea itself signals a dramatic expansion of its ambitions—from foundational AI models to consumer-facing platforms.

A Brewing Tech Rivalry

A move into social media would place OpenAI in direct competition with tech giants like Meta, which is building its own AI-driven social platform, and X, which Musk acquired in 2022.

The timing is anything but neutral. Altman and Musk have clashed repeatedly over the direction of OpenAI. Musk, a co-founder of the company, departed in 2018 and has since become one of its loudest critics. In February, he led a group of investors in a failed $97.4 billion bid to seize control of the company—an offer Altman flatly rejected.

Their conflict escalated into legal warfare: Musk sued OpenAI and Altman last year, accusing them of abandoning the startup’s original nonprofit mission. Earlier this month, OpenAI fired back with a countersuit, accusing Musk of attempting to sabotage its business transition. The case is headed to trial next spring.

Catching Up With The Data Giants

If OpenAI launches a social network, it faces an uphill battle. Meta and X already sit on mountains of user-generated data—fuel for training powerful AI systems. OpenAI, despite its dominance in generative AI, lacks that kind of proprietary dataset.

Still, the idea isn’t without precedent. In February, after Meta’s social AI project leaked, Altman posted a cryptic jab on X: “Okay, maybe we can make a social app.” It may have been more than just a joke.

If this experiment becomes real, OpenAI won’t just be competing for attention—it will be reshaping the interface between AI and the social internet.

Tether-Like Social Network Amid Tensions with Musk

OpenAI is quietly building a social network that could rival Elon Musk’s X (formerly Twitter), according to The Verge. Still in its early stages, the project has already sparked intrigue—and may further fuel the public feud between OpenAI CEO Sam Altman and his once-ally Musk.

Inside OpenAI’s Social Experiment

Sources familiar with the initiative say there’s already an internal prototype featuring an image-focused social feed powered by ChatGPT. It’s unclear whether the platform will launch as a standalone app or be embedded directly into the ChatGPT interface, but the direction is clear: OpenAI wants in on social.

Altman is reportedly soliciting advice from external experts behind the scenes. Though OpenAI has yet to confirm the project, the idea itself signals a dramatic expansion of its ambitions—from foundational AI models to consumer-facing platforms.

A Brewing Tech Rivalry

A move into social media would place OpenAI in direct competition with tech giants like Meta, which is building its AI-driven social platform, and X, which Musk acquired in 2022.

The timing is anything but neutral. Altman and Musk have clashed repeatedly over the direction of OpenAI. Musk, a co-founder of the company, departed in 2018 and has since become one of its loudest critics. In February, he led a group of investors in a failed $97.4 billion bid to seize control of the company—an offer Altman flatly rejected.

Their conflict escalated into legal warfare: Musk sued OpenAI and Altman last year, accusing them of abandoning the startup’s original nonprofit mission. Earlier this month, OpenAI fired back with a countersuit, accusing Musk of attempting to sabotage its business transition. The case is headed to trial next spring.

Catching Up with the Data Giants

If OpenAI launches a social network, it faces an uphill battle. Meta and X already sit on mountains of user-generated data—fuel for training powerful AI systems. OpenAI, despite its dominance in generative AI, lacks that kind of proprietary dataset.

Still, the idea isn’t without precedent. In February, after Meta’s social AI project leaked, Altman posted a cryptic jab on X: “Okay, maybe we can make a social app.” It may have been more than just a joke.

If this experiment becomes real, OpenAI won’t just be competing for attention—it will be reshaping the interface between AI and the social internet.

A New Twitter-Inspired Social Network Is Taking Shape

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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