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OPEC Cuts Oil Demand Forecast For Fourth Time In 2024

The Organization of the Petroleum Exporting Countries (OPEC) has once again revised its forecast for global oil demand, marking the fourth consecutive downward adjustment this year. The revision reflects economic slowdowns in major markets, including China and India, which are experiencing sluggish growth rates.

OPEC’s latest monthly report projects a growth in oil demand of 1.82 million barrels per day (bpd) for 2024, down from last month’s forecast of 1.93 million bpd. Next year’s demand growth forecast has also been reduced, from 1.64 million bpd to 1.54 million bpd. Much of the revised outlook is attributed to China’s economic slowdown, which has significantly impacted fuel demand; diesel consumption in China dropped year-on-year for the seventh month in a row as of September.

The latest forecast presents a notable challenge for OPEC+, which includes key allies like Russia. Earlier this month, the alliance opted to delay its planned increase in output, initially set for December, in response to falling oil prices.

Following the release of OPEC’s report, oil prices eased. Brent crude currently trades below $73 per barrel, while U.S. light crude is hovering just above $64 per barrel.

OPEC’s forecast remains more optimistic compared to the International Energy Agency (IEA), which anticipates a much lower demand increase of 860,000 bpd in 2024. The IEA, representing industrialized countries, is set to release an updated report on Thursday, which may further adjust its projections based on evolving market dynamics and energy transition trends.

Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

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