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Opap Shareholders Endorse Strategic Transformation in Landmark Gaming Merger

Overview Of The Transformation

At its 13th extraordinary general meeting, Opap shareholders, representing over 80% of the company’s paid-up share capital, approved a comprehensive split and cross-border transformation plan scheduled for January 2026. The board’s decision cleared the merger of Allwyn and Opap, marking a pivotal moment in the evolution of the global gaming landscape.

Strategic Merger And Corporate Reconfiguration

The approved agenda items met the required majorities, reinforcing the board’s strategic vision. With the final voting results to be announced via the stock exchange, detailed guidance on the €19.04 exit right will soon be available to stakeholders. Giannos Karas highlighted that the merger is not only transformational for the merging entities but also positions the new global champion to deliver robust financial performance and substantial returns to shareholders.

Diversification And Enhanced Dividend Policy

Key to the strategy is broadening geographic diversification and leveraging advanced technology to boost shareholder value. The merger complements an attractive dividend policy that has become a hallmark of Opap’s operating model. Pavel Mucha confirmed that a special dividend of €0.80 would be distributed following the transaction, while a steady dividend payout of at least €1 per share will persist. Additionally, the existing Greek tax rate of 5% remains unchanged.

Corporate Restructuring And Governance

Beyond the merger, shareholders endorsed a series of corporate restructuring measures. These include the carve-out of the gaming activities sector and the establishment of a new beneficiary company. The transformation plan also ratified modifications to Opap’s articles of association, encompassing changes to the corporate name and purpose. The creation of a new wholly owned subsidiary, which will consolidate holdings from existing subsidiaries, further underpins the company’s cross-border transformation and strategic exchange of shareholdings.

Rebranding For Global Integration

In alignment with its strategic overhaul, Opap Cyprus has announced its rebranding as Allwyn, effective January 2026. The rebranding effort is designed to harmonize the company’s identity with its international parent group while enhancing its engagement with the local market. Senior executives, including Alexandros Davos, underscored that this measured transition leverages the established market footprint of Opap Cyprus, reinforcing its commitment to innovation, customer engagement, and industry best practices.

Looking Ahead

As the merged entity continues to steadfastly maintain its deep-rooted presence in Greece and remains listed on Euronext Athens, industry leaders anticipate strong future growth. The transaction complies fully with European Union law and safeguards minority shareholder rights, ensuring continuity in leadership and operational excellence. This strategic move signals a new era of development, positioning the organization to benefit from a robust growth platform and sustain an enduring legacy in the global gaming sector.

Meta Bets On AI To Strengthen Facebook’s Appeal Among Creators

Meta is expanding its use of artificial intelligence to strengthen Facebook’s appeal among creators, unveiling plans to transform Creator Studio into a standalone AI-powered companion app designed to simplify content management and audience growth.

An AI Assistant Built Around Creator Workflows

Announced on Wednesday, the new app is currently being tested with a select group of creators and incorporates Facebook’s recently launched AI creator assistant. According to Meta, the tool provides personalised recommendations based on a creator’s content, audience engagement, performance metrics and growth objectives.

Rather than navigating multiple dashboards and analytics reports, creators will be able to ask questions directly in a conversational format. Queries such as when to post, how content is performing or what audiences are discussing in the comments can be answered through the assistant, with follow-up prompts offering deeper insights into engagement trends.

From Analytics To Action

Beyond reporting performance data, the platform is designed to help creators act on those insights. A new AI-powered comment management tool will identify priority interactions and suggest responses tailored to the creator’s tone and style. Suggested replies can be reviewed and edited before publication, allowing creators to maintain control over their communication while reducing the time spent managing engagement.

Daily recommendations will also be integrated into the app, highlighting key tasks such as reviewing recent content performance, tracking progress toward audience goals and responding to important comments. The aim is to turn Creator Studio into a more comprehensive productivity tool rather than a traditional analytics platform.

Why Meta Is Pushing Harder For Creators

The initiative comes as competition for creators intensifies across social media platforms. Facebook continues to compete with TikTok and YouTube for audience attention, making creator retention an increasingly important priority. By embedding AI more deeply into creator workflows, Meta is seeking to make content planning, performance analysis and community management easier without requiring users to rely on external tools.

Keeping more of those activities within Facebook’s ecosystem could help strengthen creator engagement while reducing dependence on third-party AI platforms for brainstorming, analytics and audience insights.

Part Of A Broader App Expansion Strategy

Wednesday’s announcement fits into a broader pattern of product launches from Meta. Last month, the company introduced Forum, a stand-alone app for Facebook Groups that functions similarly to Reddit. In April, it launched Instants, an app for sharing disappearing photos with Instagram friends.

The pipeline appears to be growing. The New York Times reported this week that Meta is also building a prediction-market app internally known as Arena, though it has not yet launched. Taken together, these products suggest a company that is increasingly comfortable spinning up focused apps around specific use cases instead of relying solely on its flagship platforms.

That approach aligns with comments CEO Mark Zuckerberg reportedly made to employees earlier this year, when he pointed to AI-driven efficiencies as a way for Meta to build more apps than it historically has. The message is clear: Meta is not just adding AI features. It is reorganizing product strategy around them.

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