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OPAP Cyprus Rebrands As Allwyn To Cement Global Connections

by THEFUTURE.TEAM

December 18, 2025

Strategic Rebranding for a New Era

OPAP Cyprus has announced a major rebranding initiative, set to take effect in January 2026, as the company transitions to operate under the Allwyn name. This strategic move is designed to bolster its market presence, enrich customer engagement, and align more closely with its international parent group.

Unveiling the Transformation

During a recent event, company executives and retail network partners were introduced to the new commercial identity. CEO Alexandros Davos, alongside senior leadership, outlined the comprehensive strategy behind the transformation. Emphasizing the substantial market footprint OPAP Cyprus has cultivated, Davos noted that the rebranding to Allwyn represents a forward-looking commitment to innovation, expansion, and the integration of global best practices.

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Driving Growth and Enhancing Customer Experience

The decision to rebrand was the result of an in-depth analysis of market trends, particularly the need to better connect with younger customer demographics. By leveraging the modern and internationally recognized Allwyn brand image, the company aims to refresh its market presence in Cyprus while preserving its deep roots in the local community. Key initiatives will include store upgrades and enhanced interactive experiences, ensuring that the transition is both progressive and customer-centric.

Continued Commitment to Core Values and Community

Despite the change in branding, the identity of flagship games such as Tzoker, Lotto, and Kino will remain intact, assuring customers of the continuity they have come to trust. In addition, OPAP Cyprus reaffirms its dedication to responsible gaming and comprehensive player protection measures.

Preserving Social Impact

The company will maintain its significant social footprint in Cyprus, with ongoing initiatives in health, sport, education, culture, and support for vulnerable groups. Furthermore, the rebranding will benefit from Allwyn’s prominent international partnerships, including high-profile sponsorships in Formula 1 and collaborations with the McLaren team.

Expanding Global Horizons

The rebranding comes on the heels of a landmark merger between Allwyn and OPAP, announced in October 2025, which created a global gaming group valued at €16 billion. This merger synergized OPAP’s strong market presence in Greece and Cyprus with Allwyn’s expanding international portfolio, positioning the group as one of the world’s leading operators in lottery and gaming across Europe, North America, and beyond.

Looking Forward

The rebranding to Allwyn signals a deliberate step towards embracing global opportunities while building on the storied legacy of OPAP Cyprus. By integrating international insights and local expertise, the company is poised to deliver enhanced growth, innovation, and a dynamic entertainment experience to its customers.

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Underlying operating profit rose 46% year on year to £2.5 billion ($3.3 billion) in the first six months of 2026, while revenue increased more than 24% to £11.3 billion.

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The company now expects full-year underlying operating profit of £4.7 billion to £4.9 billion, up from previous guidance of £4 billion to £4.2 billion. It also raised its free cash flow forecast to £3.8 billion to £4 billion, compared with £3.6 billion to £3.8 billion previously.

Shares rose as much as 6% in early trading before paring gains to trade about 4% higher.

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Chief Financial Officer Helen McCabe told CNBC that orders in Rolls-Royce’s data center power business increased by more than 50% in the first half as operators invested in backup and on-site power systems.

The company has benefited from growing demand for power infrastructure as data center operators expand capacity.

Defense Spending Provides Additional Support

McCabe also said Rolls-Royce expects to benefit from higher defense spending in the U.K. and across NATO countries. She cited the U.K.’s long-term defense investment plan, which provides funding visibility through 2030 and beyond.

“We’ve had very positive initial conversations with the new government,” McCabe said, adding that the company supports its focus on growth, defense and industrial manufacturing.

Turnaround Continues

Chief Executive Tufan Erginbilgic said the company’s transformation strategy continued to deliver results. “Our transformation continues to deliver,” he said in a statement. “We have unlocked new growth opportunities across the Group.”