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OPAP Cyprus Rebrands As Allwyn To Cement Global Connections

Strategic Rebranding for a New Era

OPAP Cyprus has announced a major rebranding initiative, set to take effect in January 2026, as the company transitions to operate under the Allwyn name. This strategic move is designed to bolster its market presence, enrich customer engagement, and align more closely with its international parent group.

Unveiling the Transformation

During a recent event, company executives and retail network partners were introduced to the new commercial identity. CEO Alexandros Davos, alongside senior leadership, outlined the comprehensive strategy behind the transformation. Emphasizing the substantial market footprint OPAP Cyprus has cultivated, Davos noted that the rebranding to Allwyn represents a forward-looking commitment to innovation, expansion, and the integration of global best practices.

Driving Growth and Enhancing Customer Experience

The decision to rebrand was the result of an in-depth analysis of market trends, particularly the need to better connect with younger customer demographics. By leveraging the modern and internationally recognized Allwyn brand image, the company aims to refresh its market presence in Cyprus while preserving its deep roots in the local community. Key initiatives will include store upgrades and enhanced interactive experiences, ensuring that the transition is both progressive and customer-centric.

Continued Commitment to Core Values and Community

Despite the change in branding, the identity of flagship games such as Tzoker, Lotto, and Kino will remain intact, assuring customers of the continuity they have come to trust. In addition, OPAP Cyprus reaffirms its dedication to responsible gaming and comprehensive player protection measures.

Preserving Social Impact

The company will maintain its significant social footprint in Cyprus, with ongoing initiatives in health, sport, education, culture, and support for vulnerable groups. Furthermore, the rebranding will benefit from Allwyn’s prominent international partnerships, including high-profile sponsorships in Formula 1 and collaborations with the McLaren team.

Expanding Global Horizons

The rebranding comes on the heels of a landmark merger between Allwyn and OPAP, announced in October 2025, which created a global gaming group valued at €16 billion. This merger synergized OPAP’s strong market presence in Greece and Cyprus with Allwyn’s expanding international portfolio, positioning the group as one of the world’s leading operators in lottery and gaming across Europe, North America, and beyond.

Looking Forward

The rebranding to Allwyn signals a deliberate step towards embracing global opportunities while building on the storied legacy of OPAP Cyprus. By integrating international insights and local expertise, the company is poised to deliver enhanced growth, innovation, and a dynamic entertainment experience to its customers.

Greek And Cypriot Banks Propel Economic Growth With Aggressive Credit Expansion

Robust Q1 Growth Sets The Stage

Banks in Greece and Cyprus are accelerating lending activity, with total credit expansion projected to approach or exceed €15 billion in 2026. The increase is reinforcing the banking sector’s role in supporting profitability and broader economic growth across the region.

Targeted Lending Initiatives And Sector Performance

According to reports by Greek business outlet Newmoney, banks are increasingly relying on credit expansion to sustain earnings growth as interest rate dynamics shift across Europe. First-quarter results already point to strong momentum in lending activity.

Eurobank has set a target of €3.8 billion in credit expansion this year. National Bank of Greece and Piraeus Bank are each targeting €3 billion, while Alpha Bank aims for €3.5 billion. Smaller lenders are also expanding aggressively, with CrediaBank targeting €1.2 billion and Optima Bank aiming for €1.1 billion.

Notable Banking Results Across Markets

First-quarter results underline the scale of the lending rebound. Banks that have reported Q1 figures recorded cumulative credit expansion of €4.7 billion. Piraeus Bank increased its loan portfolio to €38.6 billion, while net credit expansion reached €1.3 billion across major business segments. At National Bank of Greece, new loan disbursements rose 50%, contributing to net credit expansion of €500 million.

Meanwhile, Eurobank reported a 9.8% increase in net credit expansion to €1.1 billion. In Cyprus, Bank of Cyprus recorded Q1 lending of €829 million, up 9% compared with the end of 2025, while Optima Bank posted a 27% year-on-year increase in loan disbursements to €1 billion.

Sectoral Dynamics And Asset Quality Improvements

A recent report from UBS showed that business lending remained the strongest growth driver in March, increasing 10.9% year-on-year. Consumer lending rose 7.7%, while housing loans increased 1.1%. Asset quality also continued to improve. Non-performing loans declined to 3.3% in Q4 2025, down 30 basis points from the previous quarter, reflecting the sector’s ongoing balance-sheet clean-up.

Despite the strong lending momentum, profitability remained broadly stable in the first quarter. Combined net profits at major banks, including National Bank of Greece, Piraeus Bank, Eurobank, Optima Bank and Bank of Cyprus, totaled €1.12 billion, representing a marginal year-on-year decline of 0.27%.

Profitability And Revenue Breakdown

Profit trends varied across institutions during the quarter. Net profit at National Bank of Greece declined 9.9%, while Piraeus Bank reported a 1.42% decrease. By contrast, Eurobank increased profitability by 5.3%. In Cyprus, Bank of Cyprus reported a 3% increase in profit, while Optima Bank posted a 22% rise. Across the sector, net interest income increased 1.4% to €1.93 billion, although performance differed among individual banks. Fee income recorded stronger growth, rising 20% year-on-year to €590 million.

Long-Term Trends And Strategic Impact

Over the past year, listed banks in Greece and Cyprus generated combined post-tax profits of €5.458 billion, up 15.4% from the previous year. During the same period, net interest income declined 4.2% to €9.307 billion, reflecting pressure from changing rate conditions.

Balance-sheet quality continued to strengthen as non-performing loans fell to €5.7 billion, down 5.2% compared with December 2024. Since March 2016, banks in the two markets have reduced non-performing exposures by an estimated €101.5 billion, equivalent to a cumulative decline of 94.7%.

The sustained improvement in asset quality, combined with expanding loan portfolios, is reinforcing the sector’s role in financing business activity and economic recovery across Greece and Cyprus.


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