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Online Video Subscription Revenue Set To Soar To $165 Billion In 2025

According to recent analysis by market intelligence firm Omdia, global revenues from online video and traditional TV markets are poised to hit the $1 trillion mark annually by 2030. This ambitious forecast reflects a significant shift where the growth engine is online video, even as traditional pay TV continues its gradual decline.

Online Video Leading The Charge

The global video streaming segment is expected to generate approximately $214.6 billion in 2025, growing at an annual rate of 12.8%. Online video subscriptions alone will command 77% of this revenue share, underscoring the platform’s increasing dominance in a market that previously relied heavily on traditional TV services.

Advertising: A Key Growth Catalyst

Premium advertising revenue—whether delivered through hybrid SVOD/AVOD models, native AVOD, FAST, or streaming services by traditional broadcasters—is anticipated to rise by 15.6% from 2024, reaching $42.1 billion worldwide. This growth is driven by a gradual consumer migration toward advertising-supported models, reinforcing the investment case for integrating ad revenues into subscription frameworks.

Industry Insights And Strategic Implications

Adam Thomas, Practice Leader at Omdia, emphasizes that while global pay TV revenues remain substantial, they are not growing as briskly as their digital counterparts. Thomas observes, “Traditional pay TV is in slow decline, but its long-term revenue contribution remains significant.” This nuanced view is further supported by Tony Gunnarsson, Principal Analyst at Omdia, who notes that streaming, primarily driven by subscriptions, is approaching mass-market penetration. However, he anticipates a deceleration in annual growth rates for premium streaming as the market matures.

A Hybrid Future And New Revenue Streams

Gunnarsson points out that the integration of advertising tiers into streaming services—often seen as an early-stage experiment—has yielded significant returns. The latest research indicates that by 2030, advertising will account for an increasing portion of the revenue mix; for instance, advertising on the combined “big five” US SVOD platforms (including Netflix, Amazon, Disney, HBO Max, and Paramount) is projected to contribute $24.3 billion, raising its share from 13% in 2025 to 20%.

As digital transformation continues to reshape media consumption, these insights offer strategic value to investors and stakeholders. The synthesis of subscription and advertising revenues points to a resilient business model that is well-positioned to thrive in an evolving market landscape.

12-Point Urban Regeneration Plan Focuses On Nicosia City Centre

The Comprehensive 12-Meter Package

The Cyprus Scientific and Technical Chamber (ETEK) has presented a 12-point proposal aimed at revitalizing urban centers, with particular emphasis on Nicosia. Unveiled during a chamber workshop, the plan seeks to address structural and regulatory challenges while encouraging greater economic and social activity in historic districts.

Streamlined Permitting And Regulatory Reform

One of the key proposals focuses on simplifying and accelerating permitting procedures. The package envisages a fast-track system for changes of use and minor modifications, as well as standardized requirements for interventions in listed buildings. A central one-stop shop would provide licensing support to property owners, businesses and investors, helping reduce administrative delays and uncertainty.

Optimizing Parking Policy As A Strategic Instrument

Parking policy is also identified as an important component of urban regeneration. Rather than applying uniform requirements, the proposal calls for more flexible arrangements tailored to the needs of residents, short-term visitors, small businesses and people with disabilities. The emphasis is placed on managing access in a way that supports activity in city centers while preserving mobility.

Tax Incentives For Renovation And Investment

Tax incentives are proposed to encourage the renovation and adaptive reuse of buildings in urban cores. Property owners undertaking projects that support residential, educational, cultural or creative activities could qualify for targeted fiscal benefits.

Management Of Vacant Heritage Buildings And Dormant Properties

Another recommendation would allow municipalities to manage and lease unused heritage buildings for public purposes. Cultural, educational and social uses are seen as ways to reactivate public spaces and strengthen community engagement. A dedicated technical team supported by a digital registry would also be tasked with identifying inactive properties and promoting their reuse through incentive schemes.

Leveraging Vacancy Tax And Reinvestment Mechanisms

Among the measures under consideration is the introduction of a vacancy tax on properties that remain unused for prolonged periods, with three years suggested as a possible threshold. Revenue generated through the measure would be directed toward urban renewal projects, creating a mechanism to support redevelopment efforts.

Promoting Mixed-Use Development And Flexible Transformations

Regulatory changes aimed at facilitating mixed-use development form another pillar of the package. Reducing barriers to adaptive reuse would allow city centers to accommodate a broader mix of residential, professional, cultural and recreational activities.

Incentivizing Permanent Residency And Community Engagement

The proposal also includes measures intended to attract permanent residents, particularly young professionals, families and students. Affordable housing initiatives, fiscal incentives and partnerships with universities and major employers are viewed as important tools for increasing residential activity in urban areas.

Enhancing Public Space Connectivity And Urban Identity

ETEK further proposes common guidelines covering materials, lighting, signage and urban furniture in an effort to create greater continuity between different intervention areas. The objective is to strengthen the identity of city centers and improve the quality and functionality of public spaces.

Coordinated Implementation And Rigorous Accountability

Successful implementation would depend on a coordination mechanism involving local authorities, state agencies, ETEK, academic institutions and organized groups. Regular assessments based on specific performance indicators and the publication of annual progress reports are intended to improve transparency and address obstacles related to licensing, financing and regulation.

Fostering A Creative Economy And Local Enterprise

The package also promotes measures aimed at supporting small businesses and reactivating ground-floor spaces through temporary uses, pop-up initiatives and cultural events. Collaboration with universities and creative communities is expected to contribute to greater economic activity and encourage more frequent use of urban centers.


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