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Online Video Subscription Revenue Set To Soar To $165 Billion In 2025

According to recent analysis by market intelligence firm Omdia, global revenues from online video and traditional TV markets are poised to hit the $1 trillion mark annually by 2030. This ambitious forecast reflects a significant shift where the growth engine is online video, even as traditional pay TV continues its gradual decline.

Online Video Leading The Charge

The global video streaming segment is expected to generate approximately $214.6 billion in 2025, growing at an annual rate of 12.8%. Online video subscriptions alone will command 77% of this revenue share, underscoring the platform’s increasing dominance in a market that previously relied heavily on traditional TV services.

Advertising: A Key Growth Catalyst

Premium advertising revenue—whether delivered through hybrid SVOD/AVOD models, native AVOD, FAST, or streaming services by traditional broadcasters—is anticipated to rise by 15.6% from 2024, reaching $42.1 billion worldwide. This growth is driven by a gradual consumer migration toward advertising-supported models, reinforcing the investment case for integrating ad revenues into subscription frameworks.

Industry Insights And Strategic Implications

Adam Thomas, Practice Leader at Omdia, emphasizes that while global pay TV revenues remain substantial, they are not growing as briskly as their digital counterparts. Thomas observes, “Traditional pay TV is in slow decline, but its long-term revenue contribution remains significant.” This nuanced view is further supported by Tony Gunnarsson, Principal Analyst at Omdia, who notes that streaming, primarily driven by subscriptions, is approaching mass-market penetration. However, he anticipates a deceleration in annual growth rates for premium streaming as the market matures.

A Hybrid Future And New Revenue Streams

Gunnarsson points out that the integration of advertising tiers into streaming services—often seen as an early-stage experiment—has yielded significant returns. The latest research indicates that by 2030, advertising will account for an increasing portion of the revenue mix; for instance, advertising on the combined “big five” US SVOD platforms (including Netflix, Amazon, Disney, HBO Max, and Paramount) is projected to contribute $24.3 billion, raising its share from 13% in 2025 to 20%.

As digital transformation continues to reshape media consumption, these insights offer strategic value to investors and stakeholders. The synthesis of subscription and advertising revenues points to a resilient business model that is well-positioned to thrive in an evolving market landscape.

AI Spending Is Complicating The Fed’s Fight Against Inflation

Silicon Valley leaders have long argued that artificial intelligence will make technology and services dramatically cheaper. OpenAI CEO Sam Altman has described a future where intelligence becomes extremely inexpensive, while Tesla and SpaceX CEO Elon Musk has predicted that AI and robotics will create greater abundance and drive down costs.

So far, those benefits have yet to materialise at scale. AI adoption remains relatively slow, while the enormous investment needed for data centres and AI infrastructure is putting pressure on electricity prices, supply chains and other costs. For the Federal Reserve, this creates a difficult balancing act: AI could eventually boost productivity and reduce inflation, but its current buildout is contributing to higher prices.

OpenAI chief economist Ronnie Chatterji said AI needs to be adopted by organisations and generate measurable value before its broader economic impact becomes visible in productivity statistics.

AI Adoption Remains Uneven

Capital spending on AI infrastructure in the U.S. is expected to reach $581 billion this year, according to Goldman Sachs Research, with global investment potentially reaching $1 trillion.

Despite the scale of spending, adoption remains far from universal. A May survey by the U.S. Census Bureau found that 17% to 20% of U.S. businesses reported using AI, with adoption significantly higher among large companies.

Companies that have implemented AI at scale also highlight the challenges. Julie Averill, former CIO of Lululemon, said successful deployment requires changes in employee behaviour and trust in the technology. OpenAI has observed a similar divide: its most advanced business users deploy AI at around eight times the rate of average companies.

Why Productivity Gains May Take Time

Economists point to the limits of automation. AI can perform individual tasks effectively, but many jobs combine tasks that are difficult to automate.

Stanford professor Charles Jones refers to these as “weak links”. Radiology, for example, involves interpreting scans but also communicating with patients and working with colleagues. AI can automate part of the job without eliminating the profession itself.

As a result, the full economic impact of AI may not become clear until businesses adopt the technology more broadly and reorganise their operations around it.

AI Adds To The Fed’s Policy Challenge

AI’s economic impact has become part of the Federal Reserve’s policy debate. Fed Chairman Kevin Warsh has argued that AI could eventually become a significant disinflationary force by increasing productivity and strengthening U.S. competitiveness.

Other officials are more cautious. In July, the Fed kept interest rates at 3.5% to 3.75%, while some officials expressed concern that AI infrastructure spending could add to inflationary pressures.

Minneapolis Fed President Neel Kashkari pointed to massive data-centre investment as a new source of demand. Household electricity prices rose 10% in the two years through July, compared with a 6.2% increase in overall consumer prices. Meanwhile, shortages of chips and other AI components are pushing up costs. JPMorgan Chase estimates that DRAM prices could rise 400% by the end of 2026 compared with 2024.

Warsh has consequently adopted a more cautious tone, saying that while AI investment is laying the groundwork for future growth, the timing and scale of its economic effects remain difficult to predict.

For the Fed, the challenge is clear: AI could eventually deliver major productivity gains, but the cost of building that future is already showing up in the economy.

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