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Online Video Subscription Revenue Set To Soar To $165 Billion In 2025

by THEFUTURE.TEAM

November 11, 2025

According to recent analysis by market intelligence firm Omdia, global revenues from online video and traditional TV markets are poised to hit the $1 trillion mark annually by 2030. This ambitious forecast reflects a significant shift where the growth engine is online video, even as traditional pay TV continues its gradual decline.

Online Video Leading The Charge

The global video streaming segment is expected to generate approximately $214.6 billion in 2025, growing at an annual rate of 12.8%. Online video subscriptions alone will command 77% of this revenue share, underscoring the platform’s increasing dominance in a market that previously relied heavily on traditional TV services.

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Advertising: A Key Growth Catalyst

Premium advertising revenue—whether delivered through hybrid SVOD/AVOD models, native AVOD, FAST, or streaming services by traditional broadcasters—is anticipated to rise by 15.6% from 2024, reaching $42.1 billion worldwide. This growth is driven by a gradual consumer migration toward advertising-supported models, reinforcing the investment case for integrating ad revenues into subscription frameworks.

Industry Insights And Strategic Implications

Adam Thomas, Practice Leader at Omdia, emphasizes that while global pay TV revenues remain substantial, they are not growing as briskly as their digital counterparts. Thomas observes, “Traditional pay TV is in slow decline, but its long-term revenue contribution remains significant.” This nuanced view is further supported by Tony Gunnarsson, Principal Analyst at Omdia, who notes that streaming, primarily driven by subscriptions, is approaching mass-market penetration. However, he anticipates a deceleration in annual growth rates for premium streaming as the market matures.

A Hybrid Future And New Revenue Streams

Gunnarsson points out that the integration of advertising tiers into streaming services—often seen as an early-stage experiment—has yielded significant returns. The latest research indicates that by 2030, advertising will account for an increasing portion of the revenue mix; for instance, advertising on the combined “big five” US SVOD platforms (including Netflix, Amazon, Disney, HBO Max, and Paramount) is projected to contribute $24.3 billion, raising its share from 13% in 2025 to 20%.

As digital transformation continues to reshape media consumption, these insights offer strategic value to investors and stakeholders. The synthesis of subscription and advertising revenues points to a resilient business model that is well-positioned to thrive in an evolving market landscape.

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Greek Retail Powerhouse Expands Into Six Strategic International Markets

Greek retail titan Jumbo has announced an ambitious expansion strategy that positions the company to extend its international footprint beyond its established strongholds in Cyprus and Southeast Europe. In a strategic agreement with the Balfin Group, the retailer is set to penetrate six new markets, including Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan, and Uzbekistan.

Strategic Global Expansion

The agreement builds on the existing cooperation between Jumbo and Balfin Group, which previously supported the retailer’s expansion into markets including Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Moldova. According to the company, the next phase of expansion will include a greater degree of local operational management across the new markets.

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Enhanced Logistics And Supply Chain Capabilities

To support the expanded international network, Balfin Group is also developing a new central logistics hub in China. The facility is expected to strengthen sourcing, warehousing, transportation and distribution operations across the Caucasus region, Central Asia and Ukraine. Previously, Jumbo relied primarily on logistics infrastructure based in Greece to support franchise operations across Southeast Europe.

Sustainable Growth And Robust Financial Foundation

Alongside its franchise expansion strategy, Jumbo continues focusing on organic growth across existing markets. The retailer currently operates 89 physical stores, including 53 in Greece, six in Cyprus, 10 in Bulgaria and 20 in Romania, in addition to its e-commerce operations. A new store in Baia Mare is expected to open by the end of October.

Jumbo also operates 46 franchise stores across seven countries, including Albania, Kosovo, Serbia, North Macedonia, Bosnia and Herzegovina, Montenegro and Israel. According to the company, its expansion strategy continues to be supported by strong liquidity levels and the absence of bank borrowing.