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Online Video Subscription Revenue Set To Soar To $165 Billion In 2025

According to recent analysis by market intelligence firm Omdia, global revenues from online video and traditional TV markets are poised to hit the $1 trillion mark annually by 2030. This ambitious forecast reflects a significant shift where the growth engine is online video, even as traditional pay TV continues its gradual decline.

Online Video Leading The Charge

The global video streaming segment is expected to generate approximately $214.6 billion in 2025, growing at an annual rate of 12.8%. Online video subscriptions alone will command 77% of this revenue share, underscoring the platform’s increasing dominance in a market that previously relied heavily on traditional TV services.

Advertising: A Key Growth Catalyst

Premium advertising revenue—whether delivered through hybrid SVOD/AVOD models, native AVOD, FAST, or streaming services by traditional broadcasters—is anticipated to rise by 15.6% from 2024, reaching $42.1 billion worldwide. This growth is driven by a gradual consumer migration toward advertising-supported models, reinforcing the investment case for integrating ad revenues into subscription frameworks.

Industry Insights And Strategic Implications

Adam Thomas, Practice Leader at Omdia, emphasizes that while global pay TV revenues remain substantial, they are not growing as briskly as their digital counterparts. Thomas observes, “Traditional pay TV is in slow decline, but its long-term revenue contribution remains significant.” This nuanced view is further supported by Tony Gunnarsson, Principal Analyst at Omdia, who notes that streaming, primarily driven by subscriptions, is approaching mass-market penetration. However, he anticipates a deceleration in annual growth rates for premium streaming as the market matures.

A Hybrid Future And New Revenue Streams

Gunnarsson points out that the integration of advertising tiers into streaming services—often seen as an early-stage experiment—has yielded significant returns. The latest research indicates that by 2030, advertising will account for an increasing portion of the revenue mix; for instance, advertising on the combined “big five” US SVOD platforms (including Netflix, Amazon, Disney, HBO Max, and Paramount) is projected to contribute $24.3 billion, raising its share from 13% in 2025 to 20%.

As digital transformation continues to reshape media consumption, these insights offer strategic value to investors and stakeholders. The synthesis of subscription and advertising revenues points to a resilient business model that is well-positioned to thrive in an evolving market landscape.

Cyprus Maps Out New Strategy To Attract International Businesses And Skilled Talent

Cyprus is preparing a renewed effort to attract international companies and skilled professionals, with the government targeting Cabinet approval by December 2026 and implementation beginning in 2027.

The proposed Business and Talent Attraction Strategy for 2027–2030 is designed to draw new investment, support the expansion of companies already operating on the island and increase the contribution of international businesses to the Cypriot economy. Its specific measures have yet to be finalised.

A Strategy Shaped With Business Input

Energy, Commerce and Industry Minister Michalis Damianos outlined the government’s plans at the first consultation workshop, which brought together businesses, universities, banks and public authorities.

According to the ministry, Damianos emphasised that the strategy should be developed in close consultation with investors and other stakeholders. The goal is to shape measures around the practical needs of the businesses expected to use them, rather than designing support without their input.

At Monday’s workshop, ministry Permanent Secretary Marios Panayides reviewed progress under the existing strategy, explained the role of the Business Support Centre and presented the proposed framework for 2027–2030. Participants included companies operating in Cyprus, universities, banking institutions, government ministries and Invest Cyprus, whose representatives sit on the technical committee reviewing the strategy.

Building On Existing Business Support

A central element of the government’s approach is the Business Support Centre, which assists local and international investors seeking to establish or expand operations in Cyprus.

The centre began operating in May 2025 and incorporates the Business Facilitation Unit. Established in 2022, the unit is intended to simplify administrative processes and help companies navigate requirements related to registration, licensing and employment.

The new strategy builds on the framework introduced in 2022, which aimed to strengthen Cyprus’s competitiveness through investment incentives, more accessible recruitment of skilled professionals from outside the European Union and more efficient business registration procedures.

Investor Interest Meets Practical Challenges

The initiative comes as Cyprus seeks to convert investor interest into sustained economic activity. In the EY Cyprus Attractiveness Survey 2026, 83% of international investors surveyed described the island as an attractive investment destination. Meanwhile, 62% of businesses already operating in Cyprus said they planned to expand over the following 12 months.

That optimism exists alongside persistent obstacles. High energy costs, bureaucracy and access to finance remain concerns for investors. How effectively the government addresses these issues will influence whether companies choose to establish or grow their presence on the island.

Consultations Continue Through October

A second workshop is scheduled for Thursday, October 29, bringing together chambers of commerce, professional associations, organised business groups and professional services companies. Feedback from both sessions will inform the government’s final proposal, which is scheduled to go before the Council of Ministers in December 2026.

The consultations form part of the government’s ongoing dialogue with the business and investment community, launched at the initiative of President Nikos Christodoulides. The process is intended to identify measures that reflect business needs while supporting employment, investment and broader economic growth.

For now, the government has not published the proposed measures. Their scope and detail will depend on the consultation process—and on how successfully the final strategy translates investor interest into long-term business activity in Cyprus.

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