Omiros Dairy Group Expands International Footprint With Strategic Cyprus Acquisition

Acquisition Marks A Strategic Milestone

Greek dairy powerhouse Omiros has taken a decisive step in its international expansion by acquiring the renowned Cypriot dairy company A. Hadjipieris Ltd through its subsidiary, Omiros Dairies Cyprus. This move not only fortifies its global presence but also strengthens its positioning in the Protected Designation of Origin (PDO) niche, celebrated worldwide for its high-quality dairy products.

Investment And Expansion Plans

The acquisition adds a third production facility to Omiros’ portfolio—the first establishment outside Greece—underscoring the firm’s commitment to growth and modernisation. With an initial investment phase valued at €5 million, the company is focusing on immediate expansion and facility upgrades, aiming to achieve an annual production capacity of 5,500 tonnes of PDO halloumi. Omiros has also outlined plans to secure industrial land for a state-of-the-art factory that is expected to boost capacity to 12,000 tonnes annually within three years, supporting job creation and local economic development.

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Commitment To Local Values And Strategic Growth

Under the stewardship of Ioannis Billis, a seasoned dairy industry executive with substantial expertise in both Greece and Cyprus, the Cyprus project will not only drive operational growth but also reflect the enduring values of local tradition and cultural identity. The acquisition signals a pivotal moment as the third generation of the Giannitsis family embarks on a new journey, marked by innovation and excellence in the halloumi sector.

Path To International Leadership

Enhancing its strategic focus through subsidiaries such as Agrolact and Omiros Dairies Cyprus, the Omiros Group is evolving into a modern, vertically integrated, export-oriented enterprise. With a heritage of over forty years and a presence in more than twenty international markets, Omiros is well positioned to lead globally in the production of high-quality traditional dairy products. This ambitious expansion, with total projected investments in Cyprus reaching €30 million over the next five years, reaffirms Omiros’ commitment to fostering long-term growth and supporting the broader Cypriot economy.

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Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

by THEFUTURE.TEAM

September 22, 2026

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

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A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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