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Offshore Wind Sector Faces Setbacks As Global Targets Prove Elusive

The global offshore wind industry is grappling with significant challenges threatening to derail ambitious government targets worldwide. A confluence of factors, including soaring costs, project delays, and limited investment, has cast doubt on the sector’s ability to meet its lofty goals, potentially hampering efforts to combat climate change.

Industry Struggles Amid Rising Costs and Delays

Recent data paints a sobering picture of the industry’s current state. Offshore wind farms now face a global average cost of $230 per megawatt-hour (MWh), marking a 30-40% increase over the past two years. This figure is more than triple the average cost of onshore wind facilities, which stands at $75/MWh.

The impact of these escalating costs is evident in the actions of major industry players. BP is considering divesting a stake in its offshore wind business, while Equinor has abandoned investments in Vietnam, Spain, and Portugal. GE Vernova, a leading turbine supplier, has halted new orders due to unfavourable market conditions.

Global Targets Slipping Away

The International Renewable Energy Agency (IRENA) had projected that offshore wind capacity needed to reach 494 GW by 2030 to meet global renewable energy goals. However, IRENA’s Director-General now estimates the industry will fall short of this target by a third. Other research firms suggest that 500 GW of offshore wind installations may not be achieved until after 2035.

Regional Challenges and Political Uncertainties

In the United States, the offshore wind sector faces additional hurdles. Despite ambitious goals set by the Biden administration, the industry has been plagued by project cancellations, suspended auctions, and construction setbacks. The potential shift in political leadership following the recent election has further heightened concerns about the sector’s future.

Europe is also struggling to meet its targets. Major markets like the United Kingdom, Germany, and the Netherlands are expected to achieve only 60-70% of their goals. The European Union as a whole is projected to reach just 54 GW of offshore wind capacity by 2030, falling far short of the 120 GW pledged by North Sea countries.

China: A Lone Bright Spot

Bucking the global trend, China has emerged as a leader in offshore wind development. Backed by government subsidies and access to locally produced components, China accounted for over half of global offshore wind installations in 2023. The country is expected to continue its rapid expansion, with projections of 11-16 GW of annual installations in the coming years.

Industry Calls for Support

As the offshore wind sector navigates these choppy waters, industry leaders are calling for increased government support and policy interventions. While acknowledging the risk of missing targets, experts emphasize that with the right policies in place, the industry can still make significant strides towards its goals.

The coming years will be crucial in determining whether the offshore wind industry can overcome its current challenges and play the pivotal role envisioned in the global transition to renewable energy.

Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.

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