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Nocturnal Tourism: Chasing The Northern Lights Becomes A Growing Trend

The Northern Lights have captivated travelers for centuries, but recent solar activity has made this natural phenomenon more spectacular than ever. NASA reports that this year’s solar cycle has led to the strongest displays of the Northern Lights in 500 years, with the peak continuing into 2025 and 2026. This incredible solar activity is driving a new travel trend—nocturnal tourism, where the night sky is the main attraction.

Key Facts

NASA and the National Oceanic and Atmospheric Administration (NOAA) confirmed that the Sun’s 11-year cycle had reached its “solar maximum,” leading to an increase in space weather phenomena like solar flares and electromagnetic radiation. These events are responsible for more frequent and intense geomagnetic storms, which in turn cause the stunning Northern Lights displays. According to NASA, this solar peak will last until 2026 and gradually decline by 2030.

This year also saw the strongest geomagnetic storm in two decades, contributing to the brightest and most powerful Northern Lights in recent history. These awe-inspiring displays are expected to continue attracting visitors who want to witness them firsthand.

Night Tourism: The New Trend in Travel

Nocturnal tourism, a term inspired by night-themed art, has surged in popularity this year. Booking.com named it as a top travel trend for 2025. Nearly two-thirds of travelers expressed interest in visiting destinations for stargazing, cosmic events, and other night-focused activities. This trend is not just about celestial displays; it also includes other nighttime activities such as city tours, truffle hunting, and moonlit picnics by the sea.

Luxury travel company Wayfairer Travel noted a 25% rise in nocturnal tourism requests, with travelers booking experiences to view the Northern Lights in Norway and Iceland, night diving in Australia’s Great Barrier Reef, and wildlife safaris in Zambia and Kenya. The company also mentioned an increasing interest in stargazing in Chile’s Atacama Desert and other remote, light-pollution-free locations.

Where to See the Northern Lights in 2025

To fully experience the Northern Lights, clear skies and minimal light pollution are essential. Most of the year, the aurora borealis can be seen in Alaska and northern Canada, but next year offers an ideal time to visit Iceland and Norway. Other top destinations include Lapland in Finland, Tromsø in Norway, Abisko in Sweden, and Thingvellir National Park in Iceland. Europe’s largest stargazing park in Northumberland, England, is another prime location to chase the Northern Lights.

In Search of Darkness

Nocturnal tourism is rapidly growing as travelers seek to witness the natural beauty of the night sky. This pursuit of darkness often leads them to remote and isolated locations to escape light pollution. For the best experience, many travelers choose to stay away from larger groups and opt for accommodations where artificial lights can be minimized. The darkest skies during the new moon provide the best conditions for viewing celestial wonders such as the Northern Lights, the Milky Way, and other cosmic phenomena.

As the trend of nocturnal tourism grows, more travelers are discovering the magic of the night sky. Whether chasing the Northern Lights, stargazing, or experiencing once-in-a-lifetime cosmic events, 2025 is set to be an exciting year for those eager to explore the world after dark.

Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.

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