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Nocturnal Tourism: Chasing The Northern Lights Becomes A Growing Trend

The Northern Lights have captivated travelers for centuries, but recent solar activity has made this natural phenomenon more spectacular than ever. NASA reports that this year’s solar cycle has led to the strongest displays of the Northern Lights in 500 years, with the peak continuing into 2025 and 2026. This incredible solar activity is driving a new travel trend—nocturnal tourism, where the night sky is the main attraction.

Key Facts

NASA and the National Oceanic and Atmospheric Administration (NOAA) confirmed that the Sun’s 11-year cycle had reached its “solar maximum,” leading to an increase in space weather phenomena like solar flares and electromagnetic radiation. These events are responsible for more frequent and intense geomagnetic storms, which in turn cause the stunning Northern Lights displays. According to NASA, this solar peak will last until 2026 and gradually decline by 2030.

This year also saw the strongest geomagnetic storm in two decades, contributing to the brightest and most powerful Northern Lights in recent history. These awe-inspiring displays are expected to continue attracting visitors who want to witness them firsthand.

Night Tourism: The New Trend in Travel

Nocturnal tourism, a term inspired by night-themed art, has surged in popularity this year. Booking.com named it as a top travel trend for 2025. Nearly two-thirds of travelers expressed interest in visiting destinations for stargazing, cosmic events, and other night-focused activities. This trend is not just about celestial displays; it also includes other nighttime activities such as city tours, truffle hunting, and moonlit picnics by the sea.

Luxury travel company Wayfairer Travel noted a 25% rise in nocturnal tourism requests, with travelers booking experiences to view the Northern Lights in Norway and Iceland, night diving in Australia’s Great Barrier Reef, and wildlife safaris in Zambia and Kenya. The company also mentioned an increasing interest in stargazing in Chile’s Atacama Desert and other remote, light-pollution-free locations.

Where to See the Northern Lights in 2025

To fully experience the Northern Lights, clear skies and minimal light pollution are essential. Most of the year, the aurora borealis can be seen in Alaska and northern Canada, but next year offers an ideal time to visit Iceland and Norway. Other top destinations include Lapland in Finland, Tromsø in Norway, Abisko in Sweden, and Thingvellir National Park in Iceland. Europe’s largest stargazing park in Northumberland, England, is another prime location to chase the Northern Lights.

In Search of Darkness

Nocturnal tourism is rapidly growing as travelers seek to witness the natural beauty of the night sky. This pursuit of darkness often leads them to remote and isolated locations to escape light pollution. For the best experience, many travelers choose to stay away from larger groups and opt for accommodations where artificial lights can be minimized. The darkest skies during the new moon provide the best conditions for viewing celestial wonders such as the Northern Lights, the Milky Way, and other cosmic phenomena.

As the trend of nocturnal tourism grows, more travelers are discovering the magic of the night sky. Whether chasing the Northern Lights, stargazing, or experiencing once-in-a-lifetime cosmic events, 2025 is set to be an exciting year for those eager to explore the world after dark.

MENA Tech Index Fell 4.6% In July, But Outperformed Global Tech

The MAGNiTT Tech Index fell 4.6% in July, marking its second consecutive monthly decline as technology stocks weakened across global markets. MGTI closed the month at 165.24, down 4.76% in 2026 and 24.88% from its January 2025 peak.

Despite the decline, the index remained 65.24% above its January 2023 inception level. Its lower correlation with global technology benchmarks also limited its exposure to the broader technology sell-off.

Saudi Technology Stocks Lead The Decline

Saudi technology companies accounted for much of July’s decline. Nice One fell 21.3%, Jahez dropped 17.2%, and Rasan declined 15.7%, while Talabat gave back part of its second-quarter recovery.

Only three of the index’s 15 constituents ended July higher. MGTI also underperformed regional equity markets, with Saudi Arabia falling 1.89% and Dubai declining 2.69% during the month.

MGTI Shows Lower Correlation With Global Tech

July marked a reversal in global technology stocks, with MSCI EM IT falling 12.81% and MSCI ACWI IT declining 5.64%. MGTI’s lower correlation with those benchmarks limited the decline, with a correlation of 0.36 to MSCI EM IT.

The index also has limited exposure to semiconductors and large-cap AI companies that have driven much of the recent global technology rally. Its performance therefore differs from the broader global technology cycle.

MGTI Remains Above Its 2023 Level

MGTI has gained 65.24% since its January 2023 inception despite its recent declines. The index entered August down 4.76% for 2026 and nearly 25% below its January 2025 peak.

The MAGNiTT Tech Index July 2026 Monthly Update includes constituent-level performance, regional and global benchmark comparisons, and data on correlation, beta and volatility.

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