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Nike Launches New Sportswear Brand In Partnership With Kim Kardashian’s Skims

NikeSKIMS is set to make waves in the women’s sportswear market, as Nike announces a new brand in collaboration with Kim Kardashian’s Skims. This spring, the new line will launch in the United States, aiming to reshape the global fitness industry with cutting-edge innovations tailored to women who exercise.

A New Force In Women’s Sportswear

The NikeSKIMS collection will feature a full range of training apparel, footwear, and accessories, and will debut in select retail locations and online this spring. Expanding internationally next year, this partnership marks a significant move for Nike as it diversifies its offering to better compete in the growing women’s sportswear segment.

The launch follows the vision of Nike CEO Elliot Hill, who has sought to strengthen the brand’s presence in a market where new competitors are making waves. Currently, more than half of Nike’s sales come from its men’s division, and NikeSKIMS represents a bold step toward balancing that dominance with an expanded focus on female athletes.

Skims: A Billion-Dollar Success

Founded by Kim Kardashian in 2019, Skims started as a shapewear brand but quickly grew into a lifestyle label with sportswear and loungewear. In October 2024, the brand even ventured into men’s apparel, cementing its status as a market leader. In 2023, Skims was valued at over $4 billion, with 2022 revenue reaching $500 million. The brand’s success has been a major contributor to Kardashian’s wealth, accounting for three-quarters of her fortune.

Skims has also made waves with high-profile partnerships, including becoming the official underwear supplier for the US Olympic Team in 2021 and collaborating with fashion house Fendi. In 2024, the brand further elevated its status with a deal to supply official underwear for the NBA.

A Strategic Move For Nike

Nike’s investment in NikeSKIMS comes as part of a broader strategy to engage with a rapidly growing market segment. With Kim Kardashian’s influence and Skims’ established reputation, this new brand is poised to disrupt the women’s sportswear market and elevate Nike’s offerings for female consumers, promising exciting innovations and products.

IMF Warns Tokenisation Could Create New Financial Stability Risks

The International Monetary Fund has warned that tokenised finance could make the global financial system more efficient and resilient or introduce new vulnerabilities, depending on how regulators respond.

More Than A Technological Upgrade

Tokenisation is often presented as a faster and cheaper way to move money and assets. The IMF argues its impact could be far broader. By moving financial assets and liabilities onto shared digital ledgers, tokenisation could reshape market structures, redistribute risk and require regulators to rethink how financial systems are supervised.

In traditional markets, execution, clearing and settlement take place sequentially through multiple intermediaries. Tokenised systems can combine those functions into a single software-driven process, allowing transactions to be executed, transferred and settled almost simultaneously.

While that could improve efficiency, it would also shift where risk is concentrated. Instead of remaining primarily with banks, brokers and investment funds, risk could increasingly move to the digital platforms and infrastructure providers operating tokenised markets.

Speed Brings Efficiency And Exposure

Faster settlement, lower transaction costs and programmable assets are among tokenisation’s key advantages. However, the IMF warns that the same features could remove safeguards built into the current financial system.

Delays in settlement, reconciliation and liquidity management create costs, but they also give financial institutions time to detect errors, absorb shocks and respond during periods of market stress. Tokenised finance compresses those timelines.

As a result, liquidity pressures could emerge immediately, collateral calls could be triggered automatically, and disruptions could spread more quickly than firms or regulators can respond. Markets may become more efficient, but also more continuous, more automated and potentially less resilient during periods of stress.

The Battle Over Settlement Assets

One of the IMF’s main concerns is the future of settlement assets, the money used to complete financial transactions. While central bank money remains the safest settlement asset, tokenisation introduces several digital alternatives.

Tokenised bank deposits would largely fit within existing regulatory frameworks and could improve liquidity management through programmable, simultaneous settlement. However, continuous settlement would leave banks with less time to respond to unexpected disruptions, increasing the need for real-time liquidity support.

Stablecoins offer programmability and global reach, but their reliability depends on the quality of their reserves and the resilience of their issuers. Even fully backed stablecoins have come under pressure during periods of market stress.

Tokenised central bank reserves would eliminate credit risk from the settlement asset itself, but would also require central banks to operate or oversee new programmable infrastructure, expanding their role beyond traditional payment systems.

Banks Will Not Disappear, But Their Role Will Change

The IMF expects tokenisation to reshape rather than replace banks. Tokenised deposits could combine payments, settlement and treasury operations on shared ledgers, while tokenised lending could automate interest calculations, collateral management and risk controls through smart contracts.

In capital markets, tokenised securities could integrate issuance, trading, settlement, custody and compliance into a single workflow, reducing counterparty risk and speeding up processing. However, automated margin calls and redemption mechanisms could amplify stress during periods of market disruption.

Concentration Creates A New Systemic Risk

Shared permissioned ledgers could reduce fragmentation by consolidating activity on fewer platforms, making operational resilience, cybersecurity and governance increasingly important.

If digital infrastructure becomes central to market activity, operational failures could become systemic risks. The IMF also stresses that interoperability between platforms will be critical to prevent liquidity from becoming trapped across separate systems.

Regulation Must Move Into The Code

The IMF says tokenisation will require regulators to oversee not only financial institutions but also the software executing transactions. Smart contracts could become critical market infrastructure, increasing the need for transparency, governance and oversight.

Legal certainty will also be essential. Market participants must know whether tokenised records represent legal ownership, when settlement becomes final and which jurisdiction applies to cross-border transactions.

Why Emerging Markets Face A Bigger Trade-Off

For emerging and developing economies, tokenisation could improve cross-border payments, broaden market access and modernise settlement systems.

However, faster-moving tokenised assets could also accelerate capital flight, currency substitution and pressure on monetary sovereignty, particularly if privately issued global stablecoins become widely used for payments. The IMF says domestic regulation should remain the first line of defence, supported by international coordination.

The Policy Choices Will Determine The Outcome

The IMF says tokenisation is neither inherently beneficial nor inherently risky. Its impact will depend on the regulatory, legal and operational frameworks governing it.

According to the fund, the most resilient model combines private-sector innovation with risk-free settlement assets, clear legal frameworks and internationally coordinated oversight.

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