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Nike Launches New Sportswear Brand In Partnership With Kim Kardashian’s Skims

NikeSKIMS is set to make waves in the women’s sportswear market, as Nike announces a new brand in collaboration with Kim Kardashian’s Skims. This spring, the new line will launch in the United States, aiming to reshape the global fitness industry with cutting-edge innovations tailored to women who exercise.

A New Force In Women’s Sportswear

The NikeSKIMS collection will feature a full range of training apparel, footwear, and accessories, and will debut in select retail locations and online this spring. Expanding internationally next year, this partnership marks a significant move for Nike as it diversifies its offering to better compete in the growing women’s sportswear segment.

The launch follows the vision of Nike CEO Elliot Hill, who has sought to strengthen the brand’s presence in a market where new competitors are making waves. Currently, more than half of Nike’s sales come from its men’s division, and NikeSKIMS represents a bold step toward balancing that dominance with an expanded focus on female athletes.

Skims: A Billion-Dollar Success

Founded by Kim Kardashian in 2019, Skims started as a shapewear brand but quickly grew into a lifestyle label with sportswear and loungewear. In October 2024, the brand even ventured into men’s apparel, cementing its status as a market leader. In 2023, Skims was valued at over $4 billion, with 2022 revenue reaching $500 million. The brand’s success has been a major contributor to Kardashian’s wealth, accounting for three-quarters of her fortune.

Skims has also made waves with high-profile partnerships, including becoming the official underwear supplier for the US Olympic Team in 2021 and collaborating with fashion house Fendi. In 2024, the brand further elevated its status with a deal to supply official underwear for the NBA.

A Strategic Move For Nike

Nike’s investment in NikeSKIMS comes as part of a broader strategy to engage with a rapidly growing market segment. With Kim Kardashian’s influence and Skims’ established reputation, this new brand is poised to disrupt the women’s sportswear market and elevate Nike’s offerings for female consumers, promising exciting innovations and products.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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