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Nike Launches New Sportswear Brand In Partnership With Kim Kardashian’s Skims

by THEFUTURE.TEAM

February 19, 2025

NikeSKIMS is set to make waves in the women’s sportswear market, as Nike announces a new brand in collaboration with Kim Kardashian’s Skims. This spring, the new line will launch in the United States, aiming to reshape the global fitness industry with cutting-edge innovations tailored to women who exercise.

A New Force In Women’s Sportswear

The NikeSKIMS collection will feature a full range of training apparel, footwear, and accessories, and will debut in select retail locations and online this spring. Expanding internationally next year, this partnership marks a significant move for Nike as it diversifies its offering to better compete in the growing women’s sportswear segment.

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The launch follows the vision of Nike CEO Elliot Hill, who has sought to strengthen the brand’s presence in a market where new competitors are making waves. Currently, more than half of Nike’s sales come from its men’s division, and NikeSKIMS represents a bold step toward balancing that dominance with an expanded focus on female athletes.

Skims: A Billion-Dollar Success

Founded by Kim Kardashian in 2019, Skims started as a shapewear brand but quickly grew into a lifestyle label with sportswear and loungewear. In October 2024, the brand even ventured into men’s apparel, cementing its status as a market leader. In 2023, Skims was valued at over $4 billion, with 2022 revenue reaching $500 million. The brand’s success has been a major contributor to Kardashian’s wealth, accounting for three-quarters of her fortune.

Skims has also made waves with high-profile partnerships, including becoming the official underwear supplier for the US Olympic Team in 2021 and collaborating with fashion house Fendi. In 2024, the brand further elevated its status with a deal to supply official underwear for the NBA.

A Strategic Move For Nike

Nike’s investment in NikeSKIMS comes as part of a broader strategy to engage with a rapidly growing market segment. With Kim Kardashian’s influence and Skims’ established reputation, this new brand is poised to disrupt the women’s sportswear market and elevate Nike’s offerings for female consumers, promising exciting innovations and products.

The AI Agent Revolution: Can the Industry Handle the Compute Surge?

by THEFUTURE.TEAM

March 28, 2025

As AI agents evolve from simple chatbots into complex, autonomous assistants, the tech industry faces a new challenge: Is there enough computing power to support them? With AI agents poised to become integral in various industries, computational demands are rising rapidly.

A recent Barclays report forecasts that the AI industry can support between 1.5 billion and 22 billion AI agents, potentially revolutionizing white-collar work. However, the increase in AI’s capabilities comes at a cost. AI agents, unlike chatbots, generate significantly more tokens—up to 25 times more per query—requiring far greater computing power.

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Tokens, the fundamental units of generative AI, represent fragmented parts of language to simplify processing. This increase in token generation is linked to reasoning models, like OpenAI’s o1 and DeepSeek’s R1, which break tasks into smaller, manageable chunks. As AI agents process more complex tasks, the tokens multiply, driving up the demand for AI chips and computational capacity.

Barclays analysts caution that while the current infrastructure can handle a significant volume of agents, the rise of these “super agents” might outpace available resources, requiring additional chips and servers to meet demand. OpenAI’s ChatGPT Pro, for example, generates around 9.4 million tokens annually per subscriber, highlighting just how computationally expensive these reasoning models can be.

In essence, the tech industry is at a critical juncture. While AI agents show immense potential, their expansion could strain the limits of current computing infrastructure. The question is, can the industry keep up with the demand?