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Nike Launches New Sportswear Brand In Partnership With Kim Kardashian’s Skims

by THEFUTURE.TEAM

February 19, 2025

NikeSKIMS is set to make waves in the women’s sportswear market, as Nike announces a new brand in collaboration with Kim Kardashian’s Skims. This spring, the new line will launch in the United States, aiming to reshape the global fitness industry with cutting-edge innovations tailored to women who exercise.

A New Force In Women’s Sportswear

The NikeSKIMS collection will feature a full range of training apparel, footwear, and accessories, and will debut in select retail locations and online this spring. Expanding internationally next year, this partnership marks a significant move for Nike as it diversifies its offering to better compete in the growing women’s sportswear segment.

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The launch follows the vision of Nike CEO Elliot Hill, who has sought to strengthen the brand’s presence in a market where new competitors are making waves. Currently, more than half of Nike’s sales come from its men’s division, and NikeSKIMS represents a bold step toward balancing that dominance with an expanded focus on female athletes.

Skims: A Billion-Dollar Success

Founded by Kim Kardashian in 2019, Skims started as a shapewear brand but quickly grew into a lifestyle label with sportswear and loungewear. In October 2024, the brand even ventured into men’s apparel, cementing its status as a market leader. In 2023, Skims was valued at over $4 billion, with 2022 revenue reaching $500 million. The brand’s success has been a major contributor to Kardashian’s wealth, accounting for three-quarters of her fortune.

Skims has also made waves with high-profile partnerships, including becoming the official underwear supplier for the US Olympic Team in 2021 and collaborating with fashion house Fendi. In 2024, the brand further elevated its status with a deal to supply official underwear for the NBA.

A Strategic Move For Nike

Nike’s investment in NikeSKIMS comes as part of a broader strategy to engage with a rapidly growing market segment. With Kim Kardashian’s influence and Skims’ established reputation, this new brand is poised to disrupt the women’s sportswear market and elevate Nike’s offerings for female consumers, promising exciting innovations and products.

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Discovery of a New Dwarf Planet: Is Our Solar System Expanding?

by News Editor

June 16, 2025

A New Celestial Revelation: Meet 2017 OF201

In a groundbreaking astronomical discovery, researchers have identified a celestial body likely to be a dwarf planet far beyond Pluto. This thrilling discovery was made by astronomers from the Institute for Advanced Study in Princeton, New Jersey. Dubbed 2017 OF201, this object is located over twice the distance of Pluto from the Sun, marking it as one of the farthest known bodies in our solar system observable through optical telescopes.

Key Insights

The object is approximately 700 kilometers in diameter, smaller than Pluto’s 2377 kilometers, yet it stands to be the largest found in the outer solar system in over a decade if verified by radio telescopes.
Classified as an extreme trans-Neptunian object, 2017 OF201 joins the ranks of other icy bodies circling the Sun beyond Neptune’s orbit. This region is now known to host other giants such as Eris, Haumea, Makemake, and Gonggong.
Identified in a series of 19 observations over seven years, involving instruments like the Dark Energy Camera in Chile and the Canada-France-Hawaii Telescope, this discovery sheds light on the unexplored corners of the solar system.

Why 2017 OF201 Stands Out

2017 OF201 boasts a unique orbit, with its aphelion over 1600 times the Earth’s distance from the Sun. Meanwhile, its perihelion is 44.5 times the Earth-Sun distance, parallel to Pluto’s path. Such an extensive orbit is evidence of a chaotic past, likely involving gravitational interactions with a giant planet.

Unveiling the Kuiper Belt: A New Frontier

Nestled within the Kuiper Belt, this object hints at the possibility of numerous similar celestial bodies lingering in this icy expanse, largely hidden due to immense distances. As telescope technology advances, the possibility of unveiling more about our solar system’s outermost fringes grows ever more achievable.