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Nike Launches New Sportswear Brand In Partnership With Kim Kardashian’s Skims

by THEFUTURE.TEAM

February 19, 2025

NikeSKIMS is set to make waves in the women’s sportswear market, as Nike announces a new brand in collaboration with Kim Kardashian’s Skims. This spring, the new line will launch in the United States, aiming to reshape the global fitness industry with cutting-edge innovations tailored to women who exercise.

A New Force In Women’s Sportswear

The NikeSKIMS collection will feature a full range of training apparel, footwear, and accessories, and will debut in select retail locations and online this spring. Expanding internationally next year, this partnership marks a significant move for Nike as it diversifies its offering to better compete in the growing women’s sportswear segment.

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The launch follows the vision of Nike CEO Elliot Hill, who has sought to strengthen the brand’s presence in a market where new competitors are making waves. Currently, more than half of Nike’s sales come from its men’s division, and NikeSKIMS represents a bold step toward balancing that dominance with an expanded focus on female athletes.

Skims: A Billion-Dollar Success

Founded by Kim Kardashian in 2019, Skims started as a shapewear brand but quickly grew into a lifestyle label with sportswear and loungewear. In October 2024, the brand even ventured into men’s apparel, cementing its status as a market leader. In 2023, Skims was valued at over $4 billion, with 2022 revenue reaching $500 million. The brand’s success has been a major contributor to Kardashian’s wealth, accounting for three-quarters of her fortune.

Skims has also made waves with high-profile partnerships, including becoming the official underwear supplier for the US Olympic Team in 2021 and collaborating with fashion house Fendi. In 2024, the brand further elevated its status with a deal to supply official underwear for the NBA.

A Strategic Move For Nike

Nike’s investment in NikeSKIMS comes as part of a broader strategy to engage with a rapidly growing market segment. With Kim Kardashian’s influence and Skims’ established reputation, this new brand is poised to disrupt the women’s sportswear market and elevate Nike’s offerings for female consumers, promising exciting innovations and products.

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Cyprus Emerges As A Leading Household Consumer In The European Union

by THEFUTURE.TEAM

June 30, 2025

Overview Of Eurostat Findings

A recent Eurostat survey, which adjusts real consumption per capita using purchasing power standards (PPS), has positioned Cyprus among the highest household consumers in the European Union. In 2024, Cyprus recorded a per capita expenditure of 21,879 PPS, a figure that underscores the country’s robust material well-being relative to other member states.

Comparative Consumption Analysis

Luxembourg claimed the top spot with an impressive 28,731 PPS per inhabitant. Trailing closely were Ireland (23,534 PPS), Belgium (23,437 PPS), Germany (23,333 PPS), Austria (23,094 PPS), the Netherlands (22,805 PPS), Denmark (22,078 PPS), and Italy (21,986 PPS), with Cyprus rounding out this elite group at 21,879 PPS. These figures not only highlight the high expenditure across these nations but also reflect differences in purchasing power and living standards across the region.

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Contrasting Trends In Household Spending

The survey also shed light on countries with lower household spending levels. Hungary and Bulgaria reported the smallest average expenditures, at 14,621 PPS and 15,025 PPS respectively. Meanwhile, Greece and Portugal recorded 18,752 PPS and 19,328 PPS, respectively. Noteworthy figures from France (20,462 PPS), Finland (20,158 PPS), Lithuania (19,261 PPS), Malta (19,622 PPS), Slovenia (18,269 PPS), Slovakia (17,233 PPS), Latvia (16,461 PPS), Estonia (16,209 PPS), and the Czech Republic (16,757 PPS) further illustrate the disparate economic landscapes within the EU. Spain’s figure, however, was an outlier at 10,899 PPS, suggesting the need for further data clarification.

Growth Trends And Economic Implications

Eurostat’s longitudinal analysis from 2019 to 2024 revealed that Croatia, Bulgaria, and Romania experienced the fastest annual increases in real consumer spending, each growing by at least 3.8%. In contrast, five member states, with the Czech Republic experiencing the largest drop at an average annual decline of 1.3%, indicate a varied economic recovery narrative across the continent.

This comprehensive survey not only provides valuable insights into current household consumption patterns but also offers a robust framework for policymakers and business leaders to understand economic shifts across the EU. Such data is integral for strategic decision-making in markets that are increasingly defined by evolving consumer behavior and regional economic resilience.