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Nike Launches New Sportswear Brand In Partnership With Kim Kardashian’s Skims

by THEFUTURE.TEAM

February 19, 2025

NikeSKIMS is set to make waves in the women’s sportswear market, as Nike announces a new brand in collaboration with Kim Kardashian’s Skims. This spring, the new line will launch in the United States, aiming to reshape the global fitness industry with cutting-edge innovations tailored to women who exercise.

A New Force In Women’s Sportswear

The NikeSKIMS collection will feature a full range of training apparel, footwear, and accessories, and will debut in select retail locations and online this spring. Expanding internationally next year, this partnership marks a significant move for Nike as it diversifies its offering to better compete in the growing women’s sportswear segment.

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The launch follows the vision of Nike CEO Elliot Hill, who has sought to strengthen the brand’s presence in a market where new competitors are making waves. Currently, more than half of Nike’s sales come from its men’s division, and NikeSKIMS represents a bold step toward balancing that dominance with an expanded focus on female athletes.

Skims: A Billion-Dollar Success

Founded by Kim Kardashian in 2019, Skims started as a shapewear brand but quickly grew into a lifestyle label with sportswear and loungewear. In October 2024, the brand even ventured into men’s apparel, cementing its status as a market leader. In 2023, Skims was valued at over $4 billion, with 2022 revenue reaching $500 million. The brand’s success has been a major contributor to Kardashian’s wealth, accounting for three-quarters of her fortune.

Skims has also made waves with high-profile partnerships, including becoming the official underwear supplier for the US Olympic Team in 2021 and collaborating with fashion house Fendi. In 2024, the brand further elevated its status with a deal to supply official underwear for the NBA.

A Strategic Move For Nike

Nike’s investment in NikeSKIMS comes as part of a broader strategy to engage with a rapidly growing market segment. With Kim Kardashian’s influence and Skims’ established reputation, this new brand is poised to disrupt the women’s sportswear market and elevate Nike’s offerings for female consumers, promising exciting innovations and products.

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The Bitcoin Family’s Bold Shift: Embracing Decentralization And Redefining Crypto Security

by THEFUTURE.TEAM

June 8, 2025

In 2017, the Taihuttu family liquidated all their assets to bet on bitcoin—transforming themselves into pioneers of a decentralized, nomadic lifestyle. Now, as a family of five, they navigate global terrains while firmly rejecting traditional banking methods.

Reshaping Crypto Security In A High-Risk Arena

Amid an escalating wave of targeted kidnappings and assaults on cryptocurrency executives, the Taihuttu family has overhauled its security strategy. Rejecting conventional hardware wallets, they employ a hybrid model that integrates both analog and digital safeguards. A single 24-word bitcoin seed phrase is divided into four segments and secured across multiple continents, ensuring that even if partial exposure occurs, the entire portfolio remains uncompromised.

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Decentralization: A Strategic Imperative

Concerns over centralized custody—from vulnerabilities in hardware wallets to breaches in well-known digital vaults—have propelled the family toward absolute control of their assets. By storing encrypted seed phrases in blockchain-based services and fireproof steel plates globally, they illustrate a model of autonomy that echoes the early tenets of bitcoin ideology. This decentralized approach minimizes trust in third parties, a critical factor in today’s volatile market.

Navigating Global Security Threats

Recent violent incidents targeting crypto credentials—including intricate kidnapping schemes—reflect a disturbing trend within the industry. Executives like JP Richardson from Exodus now urge users to adopt multi-signature strategies and reduce hot wallet exposures. The Taihuttu family has taken these recommendations further; their proactive measures include not only multiple layers of physical and digital encryption but also strategically relocating from areas considered high-risk, such as abstaining from France entirely.

Innovative Technologies For An Evolving Landscape

Beyond traditional multi-signature approaches, the adoption of multi-party computation (MPC) marks an evolution in risk mitigation. This technology divides cryptographic keys into encrypted shares, ensuring that no single party holds a complete key—a vital feature as the security demands of the digital asset market intensify. With roughly 65% of their bitcoin in cold storage, the family’s method stands as a robust countermeasure against potential cyber attacks and physical threats.

The Taihuttu family’s journey provides a compelling blueprint for self-sovereignty in an era marked by both extraordinary risk and unprecedented opportunity. Their meticulous strategy underscores the growing need for decentralized security measures amid a rapidly maturing cryptocurrency ecosystem.