Nike Launches New Sportswear Brand In Partnership With Kim Kardashian’s Skims

by THEFUTURE.TEAM

February 19, 2025

NikeSKIMS is set to make waves in the women’s sportswear market, as Nike announces a new brand in collaboration with Kim Kardashian’s Skims. This spring, the new line will launch in the United States, aiming to reshape the global fitness industry with cutting-edge innovations tailored to women who exercise.

A New Force In Women’s Sportswear

The NikeSKIMS collection will feature a full range of training apparel, footwear, and accessories, and will debut in select retail locations and online this spring. Expanding internationally next year, this partnership marks a significant move for Nike as it diversifies its offering to better compete in the growing women’s sportswear segment.

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The launch follows the vision of Nike CEO Elliot Hill, who has sought to strengthen the brand’s presence in a market where new competitors are making waves. Currently, more than half of Nike’s sales come from its men’s division, and NikeSKIMS represents a bold step toward balancing that dominance with an expanded focus on female athletes.

Skims: A Billion-Dollar Success

Founded by Kim Kardashian in 2019, Skims started as a shapewear brand but quickly grew into a lifestyle label with sportswear and loungewear. In October 2024, the brand even ventured into men’s apparel, cementing its status as a market leader. In 2023, Skims was valued at over $4 billion, with 2022 revenue reaching $500 million. The brand’s success has been a major contributor to Kardashian’s wealth, accounting for three-quarters of her fortune.

Skims has also made waves with high-profile partnerships, including becoming the official underwear supplier for the US Olympic Team in 2021 and collaborating with fashion house Fendi. In 2024, the brand further elevated its status with a deal to supply official underwear for the NBA.

A Strategic Move For Nike

Nike’s investment in NikeSKIMS comes as part of a broader strategy to engage with a rapidly growing market segment. With Kim Kardashian’s influence and Skims’ established reputation, this new brand is poised to disrupt the women’s sportswear market and elevate Nike’s offerings for female consumers, promising exciting innovations and products.

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Cyprus Plans New Debt Restructuring Scheme As Collections Exceed €730 Million

by THEFUTURE.TEAM

April 7, 2026

Renewed Focus On Debt Restructuring

The government said restructuring plans for overdue payments to the Social Security Fund (TKA) and the Tax Department should not become a standard practice. Recent developments in the Middle East have prompted a review of this position. Authorities are reassessing policy tools to address external pressures while maintaining fiscal discipline. The discussion reflects shifting economic conditions.

Strategic Second Chances For Defaulters

Officials said the schemes aim to improve debt recovery while allowing structured repayment. Similar programs introduced in 2016 and during the COVID-19 period generated about €100 million from total liabilities of €225 million. Past outcomes show that instalment-based repayment can increase collection rates. These results are being used to guide the design of new measures.

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Realized Impact And Emerging Exploitation Concerns

Tax restructuring programs have generated €630 million, contributing to total collections exceeding €730 million. These amounts would otherwise have required legal enforcement or penalties. Recent cases have shown that some debtors settled their obligations in a single payment to avoid additional charges. Authorities are examining safeguards to limit such use of the schemes.

The Third Phase Of Restructuring

The proposed plan for Social Security Fund liabilities includes repayment of up to 48 instalments. Extending repayment to 120 instalments was rejected due to the potential fiscal impact. Marinos Mousiotis, Minister of Labour, said the structure reflects a balance between support measures and fiscal sustainability. The proposal aims to limit long-term pressure on public finances.

Key Provisions And Future Outlook

The plan includes repayment options of up to 54 instalments and surcharge waivers ranging from 5% to 27%. Additional provisions include suspension of penalties, legal actions and enforcement procedures during participation. A dual repayment mechanism may apply to contractors working with the state, allocating part of the payments toward debt settlement. Final terms will depend on legislative approval.

Broader Impact On Tax Revenues

Since 2017, restructuring schemes have collected €630 million from an initial debt pool of €1.04 billion. More than 43,000 taxpayers have participated in these programs. Instalment structures vary depending on debt size, with smaller debts eligible for lower minimum payments and longer repayment periods. Larger debts require higher monthly payments.

Cautious Political Sentiment

Government officials said current conditions do not justify launching a new tax restructuring plan at this stage. Discussions are expected to continue after June during the next parliamentary session. Future decisions will depend on economic conditions and fiscal performance.

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