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Nike and Skims Delay Launch Of Innovative Women’s Activewear Collection

Strategic Partnership In The Spotlight

Nike, renowned for its Air Jordan legacy, has postponed the launch of its new women’s activewear brand, NikeSKIMS, as it deepens its collaboration with Kim Kardashian’s Skims, known for its premium shapewear and loungewear. This delay, confirmed by a Nike spokesperson to Reuters, reflects the company’s commitment to perfecting its product line under the guidance of new CEO Elliott Hill.

Recalibrating Market Positioning

The strategic partnership, initially announced in February, represents a bold effort by Nike to expand its offerings and better compete with emerging players like On, backed by Roger Federer, and Deckers’ Hoka. Skims, established in 2019, has rapidly eclipsed expectations with its high-quality products, promising to inject fresh vitality into Nike’s approach to women’s activewear at a time when market rivals such as Lululemon and Athleta are making significant gains.

Commitment To Quality And Timing

Although early plans prescribed a spring launch at select U.S. retail locations, followed by a broader online release, both partners have agreed to delay the debut to ensure the product meets high standards of quality and performance. The new collection, which will include training apparel, footwear, and accessories, remains eagerly anticipated by both stakeholders and consumers.

Investor Optimism Amid Market Shifts

Investor confidence in the collaboration is high, with analysts viewing this move as a critical component of Nike’s broader strategy to regain its footing in the competitive women’s activewear segment. The recalibrated timeline underscores Nike’s dedication to delivering consistent excellence, even as it navigates a challenging market landscape.

Cyprus Crypto Users Face New Risks As MiCA Rules Take Effect

Why Investors Need To Check The Company Behind Their Crypto Platform

Crypto users in Cyprus are being urged to verify exactly which company holds their assets after the EU’s Markets in Crypto-Assets Regulation (MiCA) transition period ended on July 1, 2026.

MiCA rules for crypto-asset service providers have applied since December 2024, but Cyprus allowed companies operating under its previous national framework to continue temporarily. CySEC required providers wishing to remain in the market to apply by February 27, 2026.

The end of the transition means that appearing on an old national register is no longer enough. Investors must check the specific legal entity providing the service and the activities it is authorised to perform.

Two Regulatory Routes

CySEC maintains separate registers for providers authorised under Article 63 and companies using the Article 60 notification route.

The lists should not simply be treated as a count of licensed crypto exchanges. Providers have different regulatory statuses and may be authorised for different services, including custody, transfers, exchanges or operating trading platforms.

Companies authorised elsewhere in the EU can also serve Cypriot customers through MiCA passporting. Investors should therefore check the wider ESMA register.

Familiar Brands Can Still Be Used In Scams

MiCA authorisation applies to a specific legal entity, not automatically to every website, subsidiary or service using the same brand. Fraudsters can copy a legitimate company’s name, logo and licence number while changing its website or payment details.

The regulatory transition creates another opportunity for scammers. They can imitate legitimate notices about account closures or transfers and claim that customers must urgently move their assets to a new “regulated” platform.

In its July announcement, CySEC warned that customers using unauthorised providers do not receive MiCA protections and advised investors to verify providers through ESMA.

A Wider European Shake-Up

The changes affect the broader European crypto market. VASPnet estimated that more than 1,700 unlicensed crypto companies could face closure, relocation or restructuring after the transition period.

ESMA’s register contained 323 authorised providers at the end of July, while TRM Labs identified 1,343 operating providers in the European Economic Area on July 1, including 281 with MiCA authorisation. The different figures reflect different methodologies, but point to a substantial number of providers operating without the new authorisation.

ESMA instructed unauthorised companies to stop accepting new EU customers, opening accounts and marketing their services, while allowing limited activity needed for an orderly withdrawal.

What Investors Should Check

MiCA introduces common requirements for areas such as governance, disclosures and safeguarding client assets, but it does not make crypto investments risk-free.

For Cyprus users, the key questions are which legal entity provides the service, what it is authorised to do and whether the website or contact details are genuine.

Requests to transfer assets urgently, pay recovery fees, reveal private keys or install remote-access software should be treated as red flags. MiCA may bring greater clarity to the market, but the transition has also created a new opportunity for criminals to exploit a very real regulatory change.

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