Netflix continues to cement its position as the streaming titan of 2024, not only by winning the streaming wars with record subscriber gains but also by growing its workforce—now totaling 14,000 employees, a 7.7% increase from last year.

Our deep dive into US work-visa data from late 2022 to 2024 reveals that Netflix is offering base salaries ranging from $80,000 to an eye-popping $1 million annually for select roles. These figures underscore the company’s aggressive approach to attracting top-tier talent across content, technology, and marketing disciplines.

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Netflix’s success is driven by more than just impressive numbers—it’s powered by a unique corporate culture. Last year, the streaming giant refined its famed culture memo, including an addendum to its “keeper test,” to reinforce the high-performance ethos that has become synonymous with its brand. Former HR director Cheick Soumaré, who served from 2020 to 2022, affirmed, “What you see in the culture memo is really what happens at Netflix.”

Despite recent layoffs, Netflix has managed to expand its overall team, and its careers page currently lists over 500 open positions, fueling global ambitions in live content, advertising, and beyond. Notably, as with many US companies, Netflix openly discloses salary information for work visa hires, giving us a rare insight into its compensation strategy.

Business Insider’s analysis of roughly 720 certified foreign-labor applications—capturing data for around 185 distinct roles—reveals a tech-heavy focus, particularly for positions such as data scientists and software engineers. It’s important to note that these figures represent base salaries only, excluding additional incentives like stock awards or bonuses. Netflix’s compensation philosophy, rooted in a high-performance culture with no formal vacation policy and an aversion to “brilliant jerks,” is designed to drive innovation rather than reward short-term performance with bonuses. As cofounder Reed Hastings has remarked, performance-based bonuses can actually hinder innovation.

Netflix has declined to comment on these findings, but the data paints a clear picture: in the race for streaming supremacy, top talent is being wooed with substantial pay packages, ensuring that the company remains at the forefront of a fiercely competitive industry..