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Netflix Reports Record Subscriber Growth And Price Increase

Netflix shares surged by 14.3% in early trading on Wednesday after the streaming giant announced impressive subscriber growth during the holiday quarter. The company revealed it added a record 18.9 million subscribers in the fourth quarter, pushing its total global customer base to nearly 302 million, well ahead of its Hollywood competitors.

Key Highlights

  • Record Growth: Netflix attracted 18.9 million new subscribers, surpassing its rivals in the entertainment industry.
  • Price Hike: To capitalize on its growing subscriber base, Netflix is raising prices in the United States, Canada, Portugal, and Argentina to cover the increasing costs of content production.
    • The ad-supported service in the U.S. will now cost $7.99 per month (up from $6.99), while the premium plan will increase by 9%, to $24.99.
  • Market Response: Investors reacted positively, driving Netflix shares up about 13% in after-hours trading. The company’s market value soared by nearly $50 billion, with shares increasing by more than 77% over the past year, far outpacing the S&P 500’s 24% gain.


“Netflix is solidifying its leadership position and literally outpacing its competitors in the streaming market,” said Paolo Pescatore, analyst at PP Foresight. “The company is now demonstrating its strength by adjusting prices, thanks to a wider and more diverse content lineup compared to competitors.”

Looking Ahead

  • Content Success: Netflix’s programming exceeded expectations, with the second season of the dystopian thriller Squid Game set to become one of its most-watched original series.
  • Live Events: The company’s investment in live events is paying off. The boxing match between Jake Paul and Mike Tyson in November saw 65 million streams, while two National Football League games on Christmas Day, one featuring Beyoncé at halftime, attracted an average of 30 million viewers each, ranking among the most-watched in NFL history.

Netflix’s bold move to raise prices and its continued content success suggest the company is firmly positioned to maintain its dominance in the streaming industry.

Robust Cyprus Construction Activity Bolsters Vassilico Cement’s 2025 Performance

Vassilico Cement Works Public Company Ltd reported a net profit of €35.52 million for 2025, supported by strong construction activity in Cyprus. Company profit reached €34.99 million, reflecting higher revenues and improved operating performance.

Domestic Market Growth Driven By Cyprus Construction

Group revenue rose to €152.75 million, while company revenue reached €152.66 million, up 11% year on year. Growth was driven by increased sales volumes in the domestic market, where construction activity remained strong throughout the year.

Enhanced Production Efficiency And Cost Management

Gross profit increased to €50.30 million at group level and €50.21 million at company level, compared with €42.49 million in 2024. The improvement reflects gains in production efficiency and cost control, supported by higher use of alternative fuels and improved electricity efficiency. These measures reduced unit costs while supporting environmental targets.

Executive Insights And Macroeconomic Outlook

Executive Chairman Antonis Antoniou said strong domestic demand supported production volumes, with the company maintaining focus on the local market and managing exports selectively. He added that favorable economic conditions in Cyprus contributed to performance, despite regulatory pressures in Europe and broader geopolitical uncertainty.

Navigating Energy And Regulatory Challenges

Future performance will be influenced by energy market volatility and European climate policy, including carbon pricing and the Carbon Border Adjustment Mechanism. Rising fuel and electricity costs continue to affect energy-intensive industries.

The company is expanding its renewable energy capacity, with a photovoltaic park reaching 16MW and plans for an additional 8MW, subject to grid connection. The investments aim to improve cost stability and energy efficiency.

Shareholder Returns And Strategic Investments

The board approved an interim dividend of €0.15 per share, totaling €10.79 million, on September 25, 2025. A final dividend of €16.55 million, or €0.23 per share, will be proposed. Combined, total dividends amount to €27.34 million, or €0.38 per share.

Management said the company will continue focusing on efficiency, cost control and sustainability as it navigates energy market pressures and regulatory requirements.

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