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Netflix Expands Mobile App Rollout And Gaming Features In Asia-Pacific

Innovative Mobile Expansion In APAC

Netflix is set to redefine the mobile streaming landscape, as detailed at its recent APAC Product Innovation Showcase. The streaming giant announced plans to roll out its redesigned mobile app to new markets within the Asia-Pacific region. Following successful launches in Australia, New Zealand, the Philippines, India, and Malaysia, the enhanced user experience is slated for debut in South Korea and Japan in July, with further expansion planned across the region.

Leveraging Clips And Curated Content

Among the new features is Clips, a vertical short-form video feed designed to help users discover content through brief video snippets from Netflix’s catalogue. The company is also testing curated Clip collections organised around genres, themes and viewer interests. These collections may include reality television highlights, behind-the-scenes content and selected podcast segments.

Strengthening The Gaming Portfolio

Netflix is also expanding its gaming offerings through Netflix Playground, a gaming hub aimed at younger audiences. The latest addition is based on KPop Demon Hunters, the animated musical that has generated more than 518 million views during its first six months on the platform. The experience includes six mini-games that allow users to interact with characters and storylines from the film.

Looking Ahead

The latest announcements reflect Netflix’s continued focus on expanding engagement beyond traditional video streaming. Alongside discovery tools for mobile users, the company is investing in interactive content and gaming as it seeks to broaden the range of experiences available on its platform.

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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