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Netflix Expands Mobile App Rollout And Gaming Features In Asia-Pacific

Innovative Mobile Expansion In APAC

Netflix is set to redefine the mobile streaming landscape, as detailed at its recent APAC Product Innovation Showcase. The streaming giant announced plans to roll out its redesigned mobile app to new markets within the Asia-Pacific region. Following successful launches in Australia, New Zealand, the Philippines, India, and Malaysia, the enhanced user experience is slated for debut in South Korea and Japan in July, with further expansion planned across the region.

Leveraging Clips And Curated Content

Among the new features is Clips, a vertical short-form video feed designed to help users discover content through brief video snippets from Netflix’s catalogue. The company is also testing curated Clip collections organised around genres, themes and viewer interests. These collections may include reality television highlights, behind-the-scenes content and selected podcast segments.

Strengthening The Gaming Portfolio

Netflix is also expanding its gaming offerings through Netflix Playground, a gaming hub aimed at younger audiences. The latest addition is based on KPop Demon Hunters, the animated musical that has generated more than 518 million views during its first six months on the platform. The experience includes six mini-games that allow users to interact with characters and storylines from the film.

Looking Ahead

The latest announcements reflect Netflix’s continued focus on expanding engagement beyond traditional video streaming. Alongside discovery tools for mobile users, the company is investing in interactive content and gaming as it seeks to broaden the range of experiences available on its platform.

Mirendil Signs $100 Million Google Cloud Deal To Advance Self-Improving AI

AI startup Mirendil has signed a multi-year agreement worth more than $100 million with Google Cloud to secure computing infrastructure for its self-improving AI research.

The partnership reflects growing competition among AI companies to lock in access to high-performance computing, while cloud providers race to attract promising startups developing next-generation AI models.

Backing The Next Stage Of AI Research

Mirendil plans to use Google’s Tensor Processing Units (TPUs), Nvidia GPUs and managed training infrastructure to develop AI systems capable of improving their own performance over time.

Known as recursive self-improvement, the concept focuses on building AI that can refine its knowledge and capabilities with minimal human intervention. The technology is attracting growing interest across the industry, with several startups and leading AI labs exploring similar approaches.

According to co-founder and Chief Executive Behnam Neyshabur, the long-term goal is to develop AI that can automate scientific research and accelerate discoveries in fields such as medicine, biology and materials science.

Compute Capacity Becomes A Strategic Asset

Training increasingly advanced AI models requires enormous computing resources, making long-term infrastructure agreements a critical competitive advantage.

Mirendil said Google’s combination of TPUs and GPUs allows workloads to be matched with the most suitable hardware, improving efficiency while reducing costs for customers.

For Google Cloud, the agreement strengthens its position in the race to provide infrastructure for frontier AI developers, while giving the company exposure to one of the industry’s emerging approaches to next-generation artificial intelligence.

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