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Netflix Adds Vertical Video Clips To Improve Content Discovery

Innovating Mobile Content Discovery

Netflix is once again at the forefront of digital entertainment innovation with the introduction of Netflix Clips. This new feature presents a vertical video feed designed to help users quickly discover fresh content from its original programming without the need for endless scrolling.

Curated Clips For The On-The-Go Viewer

According to Netflix, Clips presents a personalized selection of short video segments from series, films, and specials, tailored to individual preferences.The format is designed for quick viewing, allowing users to engage with content in shorter moments without committing to full-length episodes.

Vertical Video: A New Norm in Storytelling

This move comes as vertical video continues to dominate the digital landscape. While early forays into TikTok-like formats sparked skepticism, the trend has been embraced by platforms across the board, including Peacock and Tubi, both of which have recently launched their own mobile-first vertical video experiences.

Industry Experimentation And Strategic Focus

Netflix has tested short-form video formats for several years. At TechCrunch Disrupt 2025, Elizabeth Stone, Chief Product and Technology Officer, said the company is developing formats suited to its content library rather than replicating social media platforms. The approach focuses on using selected highlights to present content in shorter formats.

A Transformative Step In Entertainment

As the digital media landscape evolves, Netflix is introducing features such as Clips to adapt its platform to mobile viewing habits. By adding short-form content discovery tools, the company is making it easier for users to navigate its catalogue and select content in shorter viewing sessions.

Starbucks Wins ‘Best Workplace / Employer Of Choice At The 18th IN Business Awards

Starbucks was recently awarded the ‘Best Workplace / Employer of Choice’ award at the 18th IN Business Awards in Greece — a recognition that reflects the company’s philosophy and its ongoing investment in its people.

This distinction confirms Starbucks’ commitment to creating a work environment defined by respect, collaboration, inclusivity, and equal opportunities for all. Starbucks consistently fosters a culture that encourages growth, authenticity, and participation since people are always at the center.

“At Starbucks, our success is rooted in our people. This recognition is a testament to our team’s dedication to nurturing a space where everyone can express themselves, grow equally, and deliver exceptional experiences to our customers,” said Pambis Anastasis — District Manager of Starbucks, who received the award.

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Through modern development and employee support practices, Starbucks meaningfully invests in the continuous training and empowerment of its workforce, offering learning opportunities, mentorship, and career advancement at every stage of their journey.

The company also promotes an inclusive workplace where every employee feels a sense of belonging, can express themselves freely, and grow equally. This approach is a core element of Starbucks’ identity and is reflected both in the company’s internal culture, and in the experience it delivers to customers.

Winning at the prestigious IN Business Awards is a great honor for Starbucks and serves as a strong affirmation that its people are always at the heart of every step it takes.

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