Netflix Adds Vertical Video Clips To Improve Content Discovery

Innovating Mobile Content Discovery

Netflix is once again at the forefront of digital entertainment innovation with the introduction of Netflix Clips. This new feature presents a vertical video feed designed to help users quickly discover fresh content from its original programming without the need for endless scrolling.

Curated Clips For The On-The-Go Viewer

According to Netflix, Clips presents a personalized selection of short video segments from series, films, and specials, tailored to individual preferences.The format is designed for quick viewing, allowing users to engage with content in shorter moments without committing to full-length episodes.

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Vertical Video: A New Norm in Storytelling

This move comes as vertical video continues to dominate the digital landscape. While early forays into TikTok-like formats sparked skepticism, the trend has been embraced by platforms across the board, including Peacock and Tubi, both of which have recently launched their own mobile-first vertical video experiences.

Industry Experimentation And Strategic Focus

Netflix has tested short-form video formats for several years. At TechCrunch Disrupt 2025, Elizabeth Stone, Chief Product and Technology Officer, said the company is developing formats suited to its content library rather than replicating social media platforms. The approach focuses on using selected highlights to present content in shorter formats.

A Transformative Step In Entertainment

As the digital media landscape evolves, Netflix is introducing features such as Clips to adapt its platform to mobile viewing habits. By adding short-form content discovery tools, the company is making it easier for users to navigate its catalogue and select content in shorter viewing sessions.

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Eurobank Launches First UPI Cross-Border Payment From Greece To India

by THEFUTURE.TEAM

July 10, 2026

Eurobank has launched its first cross-border payment from Greece to India through the Unified Payments Interface (UPI), marking a new step in the bank’s international expansion and its strategy to strengthen financial ties between Europe and India.

The transaction, completed in cooperation with NPCI International, follows the launch of Eurobank’s new payment service. The inaugural payment was made in the presence of India’s Commerce and Industry Minister Piyush Goyal, Eurobank Chief Executive Fokion Karavias and senior executives from NPCI International.

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A Strategic Bet On India’s Digital Payments Ecosystem

According to Eleftherios Vlachogiannis, Eurobank’s head of transaction banking, the service currently supports outgoing payments by Indian citizens living in Greece to recipients in India, representing the first phase of a broader collaboration with NPCI International.

UPI is operated by NPCI International. By integrating the system into its e-banking platform and mobile app, Eurobank enables customers to make real-time transfers.

“The most important aspect is the philosophy behind the initiative,” Vlachogiannis said. “Instead of creating another closed payment system, we are integrating mature and internationally recognised payment ecosystems into the bank’s services so customers enjoy a simple, secure and modern transaction experience.”

He added: “Innovation creates value when it delivers a genuine benefit for the customer.”

Building A Financial Bridge Between Europe And India

The UPI launch follows Eurobank’s opening of a representative office in Mumbai, making it the first Greek and Cypriot bank with a physical presence in India. The bank has also expanded its presence through the India-Greece-Cyprus Business and Investment Council, a technology centre in Pune and partnerships with Indian institutions.

Vlachogiannis said India’s economic growth and closer ties with the European Union support the bank’s long-term strategy. He also pointed to progress in negotiations on the EU-India Free Trade Agreement.

Mumbai Office Serves As A Regional Business Hub

Eurobank’s Mumbai office supports businesses seeking to establish operations between India, Greece, Cyprus and the wider European market. It provides access to banking services, business networks and market support.

For Greek companies expanding into India, the bank offers international payments, foreign exchange management, trade finance and supply chain finance. Indian businesses investing in Greece, Cyprus or elsewhere in the European Union can also access financing and corporate banking services through Eurobank.

Aiming To Strengthen The India-Europe Corridor

Looking ahead, Eurobank said it will continue investing in technology, international payments, trade finance and partnerships with Indian organisations.

“Our ambition is to act not only as a banking services provider but also as a strategic partner for businesses and investors seeking to benefit from the opportunities created by this dynamic market,” Vlachogiannis said.

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