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Navigating The New Era Of Housing: Rising Rents And Evolving Government Support

Rising Rents Narrow The Gap Between Renting And Buying

The era when renting was embraced by citizens simply because their finances did not allow for home ownership appears to be over. With monthly rent payments now rivaling—or even exceeding—the costs of mortgage installments, many are reconsidering their long-held assumptions about the economic benefits of remaining a tenant.

Government Response And Policy Adjustments

Interior Minister Konstantinos Ioannou, who is responsible for the government’s housing initiatives, recently addressed these seismic shifts in affordability during a parliamentary inquiry. In response to a query from member of parliament Christos Senech, Minister Ioannou noted that the number of refugees receiving rental assistance has dropped from 4,509 in 2022 to 3,155 in 2024. Simultaneously, however, there has been an uptick in those seeking to purchase a home—a trend attributed directly to rising rental costs. This nuanced observation underscores the dual challenge facing the housing market: escalating rents and the subsequent push for refinements to public housing schemes.

Adjustments In Rental Subsidies And The Broader Housing Strategy

Minister Ioannou elaborated on the evolving market dynamics: “Over the past three years, while we have observed a slight decrease in applications for rental assistance, there has been a concurrent increase in inquiries about housing purchase and construction plans. Given that mortgage payments have become comparable to rental fees—a direct outcome of rising rents—many are now opting for home ownership.” He also noted that in response, rental subsidies were increased by approximately 15% starting January 1, 2024, in an effort to mitigate the impact of higher rental prices.

Reforming Eligibility And Streamlining Application Criteria

Addressing concerns regarding the rigid income criteria for rental subsidies, particularly for single individuals and nuclear families under the Migrated and Rehabilitated Service for Displaced Persons, Minister Ioannou confirmed that a legislative update is underway. The Ministry of Interior has forwarded a draft bill to the Legal Service designed to increase the number of eligible applicants through a review and update of the assessment criteria. The proposed law aims to eliminate outdated provisions, including Articles 22 to 26 of the Rental Assistance Law, and to establish a more agile evaluation framework that encompasses updated income calculations and new eligibility thresholds.

Budget Utilization And Future Investments

The Minister further highlighted that the current rental assistance budget for the period 2022-2024 is being efficiently utilised, with absorption rates at 93.54% in 2022, 93.76% in 2023, and 85.39% in 2024. Any unspent funds are seamlessly reallocated to other housing initiatives for displaced populations, ensuring that a broader range of applicants benefits from the available resources.

Investing In The Future Of Housing

With significant investments planned, including the multi-year project KTIZO—a housing initiative projected to cost approximately €130 million—the government continues to diversify its strategies. The expansion of eligibility for displaced persons, once limited to paternal refugees and now inclusive of maternal refugees and their children, represents a deliberate effort to extend housing support more equitably.

This comprehensive approach not only addresses the immediate challenges posed by rising rental costs but also paves the way for a more resilient and adaptive housing market in Greece, focusing on sustainable Housing solutions for all.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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