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Myspace Eyes Comeback As Social Media Fatigue Creates New Opportunity

Myspace is preparing for another comeback, betting that nostalgia and growing frustration with mainstream social media could give the once-dominant platform a second chance.

Owners Tim and Chris Vanderhook, co-founders of Viant Technology, recently said in a documentary that they plan to relaunch the platform, although they have not provided a timeline.

Founded in 2003, Myspace became the world’s most popular social network before losing ground to Facebook. Known for customisable profiles, music and its iconic default friend Tom Anderson, the platform was later acquired by the Vanderhooks in 2011. A 2013 attempt to rebuild it failed, with the brothers saying they lost more than $150 million.

A Different Social Media Market

A revived Myspace would enter a market dominated by Instagram, TikTok, YouTube, Snapchat and Reddit. At the same time, users are increasingly questioning algorithm-driven feeds, addictive design and the amount of time they spend online.

That shift could create an opening for a platform positioned as an alternative to mainstream social media.

Forrester analyst Kate Winick said Myspace would need to balance nostalgia with the expectations of users accustomed to cleaner, simpler interfaces. Rather than simply recreating its 2000s identity, the platform would need to offer a genuinely different experience.

Nostalgia Is Not Enough

The biggest challenge will be turning brand recognition into sustained engagement. Millennials who remember Myspace are now largely adults with careers and families, while younger users have grown up with TikTok and Instagram.

A relaunch would therefore need to appeal to both younger audiences and older users, while giving advertisers a reason to invest in the platform. Established networks already offer businesses large audiences and extensive data, making it harder for a new entrant to compete.

Recent launches such as Bluesky and BeReal also show how quickly interest in alternative social platforms can fade.

An Antidote To Social Media Fatigue?

Analysts say Myspace does not necessarily need to challenge the biggest platforms directly. Instead, it could position itself as an alternative for users looking for a less algorithm-driven and more personal experience.

The challenge will be turning nostalgia and initial curiosity into lasting engagement while building a product that feels relevant to today’s users, rather than simply recreating the internet of the 2000s.

Cyprus Opens Draft AI Strategy With 3,000-Professional Target By 2032

Cyprus has released its draft National Artificial Intelligence Strategy for 2026–2032, setting out eight priority sectors, plans to select six national “moonshots” from 16 transformation programmes and a new framework for AI governance. The strategy proposes expanding AI adoption across government, business and research while building a pool of around 3,000 AI professionals by 2032. A public consultation on the draft is open until August 31.

Cyprus is starting from a relatively low level of AI adoption. According to the draft, 9.27% of Cypriot enterprises used AI in 2025, compared with an EU average of 19.95%.

“Yes, we are behind, and we need to catch up,” said Demetris Skourides, Cyprus’ Chief Scientist for Research, Innovation and Technology, during a recent presentation led by TechIsland.

Beyond increasing adoption, the strategy aims to position Cyprus as a trusted AI hub in the Eastern Mediterranean, an EU jurisdiction for AI services and a link between Europe and neighbouring regions. Its eight objectives include improving productivity, developing an inclusive AI ecosystem, transforming public services, strengthening AI skills and infrastructure, and establishing stronger governance and accountability.

The Eight Sectors Targeted For AI Adoption

The draft identifies eight areas where AI could deliver significant economic or public value.

Government and public services could use AI for administrative processes, citizen services and policy decisions, including virtual assistants, automated document processing, fraud detection and predictive analysis.

Finance and fintech are expected to benefit from applications in risk assessment, compliance, fraud prevention and personalised services. The strategy also proposes controlled testing environments for regulated AI products.

Healthcare and life sciences could use AI to improve coordination, support diagnosis, plan resources and advance research, subject to data protection, clinical governance and human oversight.

Tourism and hospitality are identified as another major opportunity, with potential applications including demand forecasting, visitor services, destination management and personalised travel experiences.

For the legal sector, the strategy highlights document analysis, research, case management and regulatory compliance, alongside safeguards for sensitive information.

Education and human capital would focus on personalised learning, digital skills and better monitoring of labour-market needs.

Shipping and maritime services could use AI for route planning, operational efficiency, maintenance, safety and environmental monitoring, building on Cyprus’ existing international presence in the sector.

Finally, entrepreneurship and innovation would receive support through access to testing facilities, expertise and funding for start-ups, researchers and companies developing AI products.

According to Skourides, five sectors are expected to form the first phase of the rollout: finance, tourism, legal services, healthcare and shipping.

For businesses, the proposed opportunities include sector-specific sandboxes, testbeds, funding mechanisms and shared computing infrastructure. Planned public-sector projects could also create opportunities for technology providers and other suppliers, although the draft does not yet define participation terms.

Six National “Moonshots”

The National AI Taskforce has identified 16 potential transformation programmes, with six expected to become national “moonshots” by 2032.

The proposed areas include healthcare coordination, government services, fraud detection, maritime operations, tourism demand forecasting and labour-market knowledge. The aim is to concentrate resources on a smaller number of projects with nationwide impact.

The final six have not yet been selected. According to the strategy, programmes will be assessed based on their potential impact on citizens and businesses, feasibility and expected value.

Large national projects could also create opportunities for technology companies, universities, professional services firms and sector specialists. Their commercial impact will depend on procurement rules, available budgets and the extent to which local companies can participate.

A New Framework For Public-Sector AI

Governance is a central part of the proposal. The draft calls for a National AI Authority to coordinate implementation, monitor compliance and oversee national priorities, alongside an Interministerial AI Council and AI officers or champions within ministries and public bodies.

Other proposed structures include a Government Innovation Hub, centres of excellence for industrial AI and cybersecurity, an AI Skills Observatory, regulatory sandboxes and technical testing facilities.

A shared national infrastructure would also give public bodies, researchers and companies access to computing capacity, cloud services, secure data environments and common AI tools.

The strategy proposes common standards for acquiring, testing and monitoring AI systems. Public bodies would be expected to assess risks, protect personal data and retain human responsibility for consequential decisions.

Some details remain open, including which institution would take on the proposed National AI Authority and how the various councils, hubs and centres would work together.

Building A 3,000-Person AI Talent Pool

Cyprus aims to develop around 3,000 AI professionals by 2032 through new university programmes, professional training, reskilling initiatives and measures to attract specialised talent.

The strategy also recognises that AI skills will be needed beyond technical roles. Public officials, managers, educators, lawyers and professionals in priority sectors will need sufficient knowledge to commission AI systems, assess risks and use the technology responsibly.

A proposed AI Skills Observatory would monitor labour-market demand and help align education and training with employers’ needs.

What Remains To Be Decided

While the draft sets out an extensive programme of infrastructure, training, governance and sector initiatives, several implementation details remain unresolved. The strategy refers to national and European funding sources, but does not yet provide a consolidated budget for individual measures. Timelines also overlap, while responsibilities for some actions have yet to be clearly assigned.

Adoption targets will also need clarification. The draft refers to 50% adoption across government and priority sectors by 2032, a 75% industry target by 2030 and a separate 75% target for government and the public sector by 2032. The document also estimates a potential productivity gain of up to 15%. This represents a projected scenario dependent on investment, adoption and effective implementation rather than a guaranteed economic return.

These gaps make the consultation particularly important, as businesses, researchers and the public can comment on funding, accountability, targets, procurement and access to the proposed programmes.

The public consultation is open until August 31, 2026, at 23:50. Contributors are asked to identify the relevant section of the strategy, submit a comment or recommendation and explain their reasoning.

Comments can be submitted through the Cyprus government’s e-consultation portal.

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