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Musk’s Trump Endorsement Is Reshaping Tesla’s Image—And Not For The Better

by News Editor

March 28, 2025

Elon Musk’s political alignment is proving costly for Tesla. Once a status symbol for affluent, eco-conscious consumers—many of whom lean Democratic—the brand is now polarizing its customer base. As Musk openly backs Donald Trump in the 2024 election, Tesla’s core audience is turning away, while Republicans are warming up to the brand. However, analysts suggest the shift may not be enough to offset declining sales among its traditional buyers.

Key Takeaways

Democrats Distance Themselves: Tesla’s reputation among left-leaning consumers—historically its strongest customer segment—has taken a significant hit following Musk’s endorsement of Trump. The shift was confirmed by a recent study, Tesla Takedown: Brand Politicization and Party Consumption in the Trump Era.
Republican Interest Grows, but Uncertainty Remains: While conservatives are now more open to Tesla, the question remains whether they will translate that interest into actual purchases, especially given previous resistance to electric vehicles.
From Sustainability to Symbolism: Tesla’s brand perception has transformed rapidly—from a beacon of green innovation to what some now call a “MAGA hat on wheels.” This shift underscores the risks of brand politicization in an era of hyper-partisan consumer behavior.

Expert Insight

“There is a polarizing effect consistent with our partisan consumption hypothesis—Democrats’ perceptions of Tesla have worsened, while Republicans’ have strengthened after Musk’s intervention in partisan politics,” said Costas Panagopoulos of Northeastern University, co-author of the Tesla Takedown study, alongside Donald Green of Columbia University and Kyle Endres of the University of Northern Iowa.

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“It is surprising that Musk is willing to alienate the ideal Tesla owner, as Democrats are generally more environmentally conscious and significantly outpace Republicans in purchasing electric vehicles,” Panagopoulos added.

The Data Behind The Shift

Researchers analyzed YouGov’s BrandIndex survey data from January 1, 2023, to March 6, 2025, tracking Tesla’s perception across metrics such as quality, value, employer reputation, and purchase intent. The findings confirm a stark partisan divide, with Democrats’ perceptions declining sharply post-endorsement, while Republicans’ views improved.

Can Tesla Survive Without Musk?

Musk and Tesla are inextricably linked—much like Steve Jobs and Apple or Jeff Bezos and Amazon. However, history shows that even founder-driven brands can transition successfully. In luxury fashion, figures like Coco Chanel, Louis Vuitton, and Christian Dior once defined their brands, yet successors propelled them forward. Could Tesla follow a similar path?

Some investors argue that Musk stepping back could benefit Tesla’s long-term stability. Ross Gerber, CEO of Gerber Kawasaki Wealth Management, calls such a transition “impossible,” but history suggests otherwise. Christian Dior was near collapse before Bernard Arnault acquired it, transforming it into the foundation of LVMH’s empire.

Tesla now faces a critical question: Is Musk an asset or a liability? As consumer sentiment fractures along political lines, the answer may determine the company’s future trajectory.

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Foreign Firms Contribute €3.5 Billion To Cyprus Economy In 2023

by THEFUTURE.TEAM

November 12, 2025

Recent Eurostat data reveals that Cyprus remains an outlier within the European Union, where foreign-controlled companies contribute minimally to the nation’s employment figures and economic output. While these enterprises have a substantial impact in other member states, in Cyprus they account for only 10 percent of all jobs, a figure comparable only to Italy and marginally higher than Greece’s 8 percent.

Employment Impact

The report highlights that foreign-controlled companies in Cyprus employ 32,119 individuals out of a total workforce that, across the EU, reaches 24,145,727. In contrast, countries such as Luxembourg boast a 45 percent job share in foreign-controlled firms, with Slovakia and the Czech Republic following closely at 28 percent.

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Economic Output Analysis

In terms of economic contribution, these enterprises generated a total value added of €3.5 billion in Cyprus, a small fraction compared to the overall EU total of €2.39 trillion. Notably, Ireland leads with 71 percent of its value added stemming from foreign-controlled firms, followed by Luxembourg at 61 percent and Slovakia at 50 percent. On the lower end, France, Italy, Greece, and Germany exhibit values below 20 percent.

Domestic Versus Foreign Ownership

The data underscores Cyprus’s heavy reliance on domestically controlled enterprises for both employment and economic output. However, it is important to note that certain businesses might be owned by foreign nationals who have established companies under Cypriot jurisdiction. As a result, these firms are classified as domestically controlled despite having foreign ownership or management components.

Conclusion

This analysis emphasizes the unique role that foreign-controlled enterprises play within the Cypriot economy. While their overall impact is limited compared to some EU counterparts, the presence of these companies continues to contribute significantly to the island’s economic landscape.