MSC World Europa’s Brewing Innovation: Sustainable Onboard Beer Production

by THEFUTURE.TEAM

March 24, 2026

Innovation In Action

MSC World Europa has set a new industry benchmark by integrating a fully operational microbrewery on board its state‐of‐the‐art cruise vessel. This revolutionary initiative involves brewing its proprietary “Oceanic” beer using desalinated seawater as the base ingredient, marking a significant milestone in sustainable maritime practices.

Process And Production

At the heart of this innovation is a sophisticated system that begins with seawater desalination via osmosis, yielding pure H2O ideal for brewing. The complete brewing process, including milling, fermentation, and maturation, is executed on deck eight. The ship currently produces three meticulously crafted varieties: Oceanic Pils, Oceanic Wheat, and Oceanic Bitter. Each variant is developed with specific maturation times and unique production methods, aligning with the broader industry trend towards lower alcohol content, ranging between 4% and 4.5%.

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Enhancing The Onboard Experience

Initially perceived as a mere attraction, the onboard brewery quickly transforms into a cherished feature once guests savor a freshly brewed beer. As explained by Bar Manager Giulio Giannini, the everyday production of high-quality beer elevates the passenger experience to an entirely new level. The same ingenuity also extends to the ship’s other eco-friendly technologies, including water production systems, waste recycling, and liquefied natural gas (LNG) propulsion, reinforcing MSC’s commitment to sustainability.

Driving Sustainability And Self-sufficiency

This groundbreaking initiative not only reinforces MSC World Europa’s reputation for innovation but also illustrates a larger shift in the cruise industry towards self-sufficiency and environmental responsibility. By embracing such state-of-the-art processes, MSC is positioned as a forward-thinking leader that integrates operational excellence with enhanced guest engagement.

MSC continues to set industry standards with efforts that blend technological advancement with sustainable practices, ultimately redefining the onboard experience for the modern traveler.

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Meta’s $18 Billion Settlement Limits State Claims Over Children’s Data

by News Editor

August 28, 2026

Meta’s $18 billion settlement with attorneys general from 29 U.S. states includes a provision limiting future state claims over the company’s use of children’s data for age-assurance systems.

Under the agreement, Meta must develop, train and begin testing a system to identify users under 13 within a year of the settlement taking effect. The company already uses AI-based age-detection tools, although the agreement does not require the new system to use AI.

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States Agree To Limits On Future Claims

The Children’s Online Privacy Protection Act (COPPA) generally restricts the collection and retention of personal data from children under 13. Under the settlement, the 29 state attorneys general agreed not to bring past, present or future claims under COPPA or similar state laws over the specified use of children’s data.

Meta will not be permitted to use information from users under 13 for advertising, marketing or algorithmic optimisation.

Federal Enforcement Remains Unclear

COPPA is primarily enforced by the Federal Trade Commission, which is not a party to the agreement. That leaves open the possibility of separate federal action over how Meta collects or uses children’s data.

Another issue is whether Meta can keep age-assurance data isolated from its other systems. An independent auditor will monitor compliance, but the settlement does not fully specify what data Meta can retain for training, how long it can be stored or whether derived insights can be used elsewhere.

Legal Risks Remain

Joshua Wurtzel, a partner at Schlam Stone & Dolan, said states could still pursue claims if Meta uses the data outside the settlement’s limits. Such cases could depend on how those limits are interpreted.

Peter Jackson, a data and intellectual property attorney at Greenberg Glusker, said the provision could “disincentivize future enforcement actions.”

The agreement gives Meta greater legal certainty around using children’s data for age assurance, but questions remain over federal enforcement, data retention and secondary use.

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