Middle East Renewable Energy Surge: A 2025-2027 Outlook

by News Editor

March 7, 2025

According to the International Energy Agency (IEA), the renewable energy landscape in the Middle East is set to enter an exciting phase of growth. The agency’s latest ‘Electricity 2025’ report forecasts a 14% annual increase in renewable generation from 2025 to 2027.

Solar PV On The Rise

A key player in this growth story is solar photovoltaic (PV) technology, which is anticipated to boost its share in renewable energy production from 55% to nearly 70% by 2027. The UAE is leading this charge with a remarkable 23% average annual growth in solar PV generation.

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Nuclear And Gas: Complementing The Mix

Complementing the solar growth, nuclear energy has seen significant development, particularly in the UAE, with a 20% increase in power generation for 2024. Meanwhile, gas-fired power remains a dominant source in the region, supported by a shift from oil to gas, with a forecasted average annual growth of 5.3% through 2027.

As these developments unfold, the Middle East is positioning itself as a dynamic player in the global renewable energy arena.

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Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

by THEFUTURE.TEAM

September 11, 2026

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

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From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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