Breaking news

Microsoft vs. Google: New Front in Europe’s Cloud Regulation Battle

by THEFUTURE.TEAM

The conflict between Microsoft and Google over cloud services is intensifying in Europe, with Microsoft alleging that Google is driving a “shadow campaign” to sway EU cloud policy. Microsoft claims Google is secretly backing the Open Cloud Coalition, positioning smaller European cloud providers as the face of the movement while promoting Google’s interests in cloud regulation. The coalition, set to launch on October 29, aims to push for open cloud principles, but Microsoft warns that Google’s goal is to undermine Microsoft’s standing amid increased global scrutiny of its own practices.

This development comes after Microsoft’s 2019 licensing change raised EU complaints, arguing it limits competition by restricting Microsoft software to Azure. Microsoft recently settled a case with European cloud providers, but the deal excludes tech giants like AWS and Google, leading Google to file an independent complaint. Now, as a new European Commission prepares to take office, both companies are maneuvering for favorable regulatory stances, with Microsoft claiming Google’s lobbying distracts from its own antitrust challenges.

A Google spokesperson responded, emphasizing transparency about their coalition membership and concerns that Microsoft’s practices limit customer choices, impacting security and innovation. The European cloud regulation dispute is shaping up as a key battleground, with both tech giants seeking to gain regulatory leverage in the region’s burgeoning cloud market.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

by THEFUTURE.TEAM

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

The Future Forbes Realty Global Properties
Uol
eCredo
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter