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Micro-Wineries In Cyprus Aim To Revive The World’s Oldest Named Wine

Commandaria, praised by ancient Greek poets nearly 3,000 years ago, holds the title of the world’s oldest recorded and named wine. Once celebrated by royalty and historical figures, this Cypriot sweet wine has struggled to maintain its global presence despite its deep-rooted heritage.

A Rich History Of Recognition

The wine’s legendary status is deeply intertwined with European history. It is believed to have won the world’s first recorded wine competition in the 13th century under French King Philippe Augustus and was famously served at the wedding of English King Richard the Lionheart in Cyprus in 1191. The medieval Knights Hospitaller, who established their headquarters on the island during the Third Crusade, played a key role in its production and named it after their estate, the Grande Commanderie. Later, the Orthodox Church adopted the wine for religious ceremonies, further cementing its cultural significance.

Commandaria reached its production peak under Venetian rule in the 15th and 16th centuries, valued for its distinctive sweetness and complex bouquet. 

Challenges In The Modern Market

Despite its historical significance, Commandaria has faced difficulties in securing a place in the international market. Production reached around 200,000 bottles in recent years but saw a decline, partly due to the loss of Russian tourism, a key consumer base. Additionally, an attempt to enter the vast Chinese market faltered due to supply limitations.

Unique Characteristics And Production

Commandaria owes its distinctive taste to Cyprus’ volcanic soil, which enriches the grapes with notes of honey, raisin, walnut, fig, carob, cinnamon, coffee, and caramel. It is made from indigenous Mavro and Xynisteri grapes, which are sun-dried for up to 12 days to concentrate their sweetness. Strict European regulations mandate a minimum aging period of two years in oak barrels, and authentic Commandaria can only be produced in 14 designated villages on the southern slopes of the Troodos mountains.

The Role Of Micro-Wineries

Small, quality-focused wineries have begun to breathe new life into Commandaria. Unlike large-scale producers, these boutique operations prioritise craftsmanship over volume. Some wineries are experimenting with bespoke varieties, catering to evolving consumer preferences, and have gained a loyal domestic and international following.

A Slow But Steady Comeback

While global sales remain modest, domestic interest in Commandaria is growing. Some wineries have reported an increase in demand, with visitors returning to Cyprus specifically to replenish their stock. Experts believe that a sustained focus on quality and a well-coordinated marketing effort could position Commandaria for a stronger global presence.

To ensure long-term success, producers are focusing on refining quality and strengthening their foothold in the domestic market before making a collective push internationally. With its unparalleled history, unique production methods, and renewed dedication from small-scale winemakers, Commandaria may yet reclaim its place among the world’s most distinguished wines.

Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

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