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Meta’s Reality Labs Under Pressure as Losses Mount and Strategic Shifts Accelerate

Steep Losses And Rising Costs

Meta’s ambitious pursuit of the metaverse continues to strain its financials. The tech giant reported its fourth-quarter earnings, revealing that its Reality Labs division incurred an operating loss of $6.02 billion on $955 million in revenue—figures that exceeded market expectations. Losses in this unit surged by 21% year over year, even as sales experienced a modest 13% increase during the same period. Since late 2020, Reality Labs has accumulated nearly $80 billion in total operating losses.

Strategic Shifts And Operational Realignment

During the earnings call, Meta CEO Mark Zuckerberg indicated that he expects similar losses throughout the year, suggesting that the current quarter may represent the peak before efforts to reduce losses gradually take hold. In a broader strategic pivot, Meta has recently laid off more than 1,000 employees from Reality Labs in order to reallocate resources, shifting focus from virtual reality to artificial intelligence and wearable devices. One notable product under this new strategy is the Ray-Ban Meta smart glasses—developed in partnership with eyewear leader EssilorLuxottica—which marks a significant move towards consumer-facing tech accessories.

Balancing Innovation With Market Realities

Concerns about a potential slowdown in virtual reality were amplified by the shuttering of several VR projects and internal studios, fueling discussions about a potential “VR winter.” However, Meta’s tech chief, Andrew Bosworth, recently emphasized that the company is not abandoning its VR ambitions, even though market growth has been slower than anticipated. Last fall, rather than introducing a new Quest headset, Meta unveiled the AI-powered Ray-Ban Display glasses, priced at $799, which incorporate innovative digital features into a classic design.

Outlook And The Path Forward

Despite the current financial headwinds, Meta’s leadership remains committed to refining its long-term strategy. With a clear focus on harnessing the potential of artificial intelligence and wearable technology, Meta is positioning itself to balance bold innovation with the realities of market dynamics. As the tech industry watches closely, the evolution of Meta’s Reality Labs may well dictate wider trends in digital and consumer technology for years to come.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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