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Meta’s New Pocket App Signals A Bigger Push Into AI-Powered Gaming

Meta is expanding its push into AI-powered content creation with the launch of Pocket, a new app that allows users to generate interactive apps and games using simple text prompts.

Turning Ideas Into Interactive Experiences

Described on Google Play as “a creative platform for making and sharing gizmos,” Pocket enables users to create small interactive experiences from written prompts and share them with others. The app also features a discovery feed where users can browse and play creations from the wider community.

Based on screenshots published on Google Play, Pocket closely resembles Gizmo, the AI-powered gaming platform Meta acquired earlier this year. Like its predecessor, the app focuses on turning text prompts into lightweight games and interactive experiences.

A Quiet Launch Following The Gizmo Acquisition

The app was first spotted by reverse engineer Alessandro Paluzzi, who shared screenshots from the Google Play listing on X. According to app intelligence firm Appfigures, Pocket became available on both the App Store and Google Play on June 29, although it is still too early to determine whether it has attracted meaningful downloads.

Meta has not officially announced the app or responded to requests for comment.

Another Step In Meta’s AI Strategy

Pocket fits into Meta’s broader effort to bring AI-powered creative tools to a wider audience. Over the past year, the company has introduced AI image generation through Meta AI, video creation tools in Vibes, AI features across its social platforms and new creator capabilities in its Edits app.

By extending those tools into casual gaming, Meta is expanding beyond images and video into interactive content, allowing users not only to generate media but also to build playable experiences with AI.

Early Days, But Clear Direction

While Pocket appears to be in the early stages of its rollout, the launch offers another glimpse into Meta’s long-term AI strategy. Rather than positioning artificial intelligence solely as a productivity tool, the company is increasingly using it to help consumers create, share and discover content across different formats.

That strategy may already have a foundation. According to Appfigures, Gizmo has generated an estimated 635,000 lifetime installs across iOS and Google Play, with a 98% positive sentiment score. If Pocket is the next evolution of that platform, Meta is betting that AI-assisted game creation could become another pillar of its growing creator ecosystem.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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