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Meta’s $18 Billion Child-Safety Deal Puts Age Verification Under Pressure

Meta has agreed to pay up to $18 billion to settle claims from U.S. states over children’s safety on Instagram and Facebook, but implementing the agreement will depend partly on age-verification technology that still faces accuracy and privacy challenges.

The settlement involves 52 attorneys general and requires Meta to introduce major changes to how minors use its platforms. Although Meta has not admitted wrongdoing, most of the measures will remain in place for 10 years, pending judicial approval.

Settlement Goes Beyond The Financial Penalty

The $18 billion payment will be spread over a decade, reducing its immediate impact on Meta, which reported more than $200 billion in revenue in 2025. More significant for the company may be the operational changes required under the agreement.

Teen users will face a default two-hour daily limit across Facebook and Instagram, which can only be disabled with parental permission. Access will also be blocked between midnight and 6 a.m., while notifications will be muted during school hours and users will receive prompts after every 15 minutes of continuous use.

Age Verification Is Central To The Deal

Those safeguards depend on Meta identifying which users are minors. Under the agreement, the company will strengthen its technology for detecting users under 13 and identifying teenagers who may have registered with an adult birthday.

Meta already uses AI-based systems and other signals to identify potentially underage users. The company says it is expanding those systems and will invest in stronger age-assurance technology under the settlement.

Accuracy remains a challenge, however. Age-assurance systems can mistakenly classify adults as minors or fail to identify children, while different verification methods create different privacy risks.

Privacy Creates A Second Challenge

Current approaches can include government ID checks, facial age estimation and other forms of identity or behavioural analysis. Each method requires companies to balance accurate age checks against the amount of sensitive information users must provide.

A breach involving identity documents or biometric information could create serious consequences, particularly for minors. Unlike a password, biometric information cannot simply be changed after it is compromised.

Some experts argue that companies can reduce those risks by verifying age without retaining the underlying identity information, for example by generating a token that confirms whether a user falls below a particular age threshold.

Other Platforms Face Similar Pressure

Recent attempts to introduce age verification show how difficult implementation can be. Discord delayed its global rollout earlier this year following user backlash and said it would add alternative verification methods before expanding the system further.

Meta is now calling on TikTok and YouTube to adopt similar protections. The settlement gives that push an additional financial incentive: about 30%, or roughly $5.3 billion, of Meta’s payment is contingent on the two platforms introducing specified measures and making matching payments.

Settlement Could Set A New Platform Standard

For Meta, the agreement represents a significant shift in how child safety is built into its platforms, with several protections becoming default rather than optional.

The bigger test will be whether age assurance can identify minors accurately enough to make those safeguards effective without requiring users to surrender excessive personal information. If it succeeds, the settlement could establish a broader standard for how major social platforms handle children’s access and safety.

NERDs Replace FIRE As Young Workers Lose Confidence In Retirement

The FIRE movement promised younger workers a path to financial independence and early retirement. Now, a different group is emerging in the UK: NERDs, or the “Never Ever Retiring Demographic.”

Growing pessimism among Gen Z and millennials is driving the shift, with many questioning whether retirement will ever be financially achievable. Some are responding by reducing or abandoning pension contributions altogether.

Young Workers Are Losing Confidence In Retirement

Research from People’s Pension, a major UK workplace pension provider, found that 47% of Gen Z respondents aged 18 to 27 do not engage with their pension. Another 12%, equivalent to about 2.2 million young people, have stopped saving for retirement because they expect to work indefinitely.

Wider financial pressures are contributing to that outlook. High living costs have pushed milestones such as homeownership, marriage, having children and retirement further away for many younger workers, while inflation, layoffs and stagnant wages have added to uncertainty.

Pension Providers Face A Communication Gap

Financial pressure is only part of the problem. Young workers also say pension providers are failing to explain long-term saving in ways that feel relevant to them.

About 36% of respondents said providers do not explain retirement saving effectively. Among them, 27% said companies appear more focused on selling products than educating customers, while 16% cited complicated language and jargon.

A clear generational difference emerges in the responses. Some 29% of Gen Z respondents said providers fail to explain why pension saving matters, compared with 13% of Gen Xers and Baby Boomers. Similarly, 17% of Gen Z said providers do not use channels they engage with, versus 4% among older generations.

Clearer information could influence behavior. About 70% of Gen Z respondents said they would have started saving earlier if they had known that beginning in their 20s could potentially double their retirement pot compared with starting in their 30s. Another 63% said learning about tax relief and employer contributions motivated them to save.

“In a world where financial doom dominates pension conversations, young savers are tuning out,” said Kirsty Ross, proposition director at People’s Pension. “Our research shows they are not disengaged because they don’t care, they are disengaged because the messages aren’t working.”

Young Savers Want Simpler Tools

Progress bars and goal trackers were among the most popular tools respondents said could make pensions more relevant, cited by 31%. Another 26% wanted reassurance that they could start with small amounts, while 23% wanted examples of what people their age are doing.

Clear, bite-sized steps were cited by 22%, while 19% said light-hearted and relatable stories could make pensions more accessible.

People’s Pension has responded with Pension Drop, a campaign using social media influencers, live events and lifestyle personalities to encourage conversations about retirement saving.

“Looking back, I really wish I’d started earlier,” said Iain Stirling, comedian, TV presenter and Pension Drop ambassador. He said contributions made in someone’s 20s or 30s can make a significant difference later, while employer contributions and tax relief can increase the value of smaller payments.

Small Changes Can Improve Long-Term Saving

Stirling urged younger workers to check their pension provider, establish whether they have multiple pension pots and make sure they are contributing enough to receive the full employer match.

He also recommended increasing contributions after a pay rise or bonus, allowing workers to raise long-term savings without making a large immediate change to their spending.

For younger workers facing high living costs and uncertain career prospects, pension saving remains a difficult sell. Clearer information about employer contributions, tax relief and the long-term effect of starting early could help make retirement planning more tangible.

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