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Meta Unveils Advanced Scam Detection Initiatives Across Its Platforms

Meta Strengthens Its Defense Against Digital Scams

Meta has introduced a series of new security tools aimed at reducing online scams across its platforms, including Facebook, WhatsApp and Messenger. The update focuses on detecting suspicious activity earlier and warning users before fraudulent interactions escalate, as digital scams continue to evolve across social networks and messaging services.

Enhanced Friend Request Alerts On Facebook

New warning systems currently being tested on Facebook are designed to flag suspicious friend requests. The system evaluates signals such as a lack of mutual connections or unusual geographic origins. When these indicators appear, users receive alerts encouraging them to review the request more carefully before accepting. The feature aims to help users identify potentially fraudulent profiles and avoid interactions with scammers.

Preventing Device Linking Fraud On WhatsApp

Additional protections are being introduced on WhatsApp through new device-linking alerts. These notifications target scams in which fraudsters impersonate organizers of competitions or promotional campaigns and ask users to visit phishing websites.

Victims are typically instructed to enter their phone number and a device linking code, which allows scammers to gain access to their accounts. The new warning messages explain these tactics and alert users before the linking process is completed.

AI-Driven Scam Detection On Messenger

Messenger will also receive expanded scam detection capabilities powered by artificial intelligence. The system analyzes conversation patterns and identifies potential warning signs, such as suspicious job offers or requests for personal information. If the system detects scam-like behavior, users receive prompts suggesting that they block or report the account. Additional information about common scam techniques may also be displayed to help users better understand the risks.

Progress In Combating Online Fraud

Meta also shared data highlighting the scale of its anti-scam efforts. According to the company, more than 159 million scam advertisements were removed across its platforms over the past year, with 92% blocked before they were reported by users.

The company also removed 10.9 million Facebook and Instagram accounts linked to organized scam networks, reflecting continued investment in automated detection systems designed to disrupt coordinated fraud operations.

Paphos Tourism Board Reports Strong Uptake For Smart Signage Programme

The Paphos regional board of tourism (Etap Paphos) says its smart signage programme continues to attract strong visitor engagement, highlighting the growing role of digital tools in destination management and tourism experiences.

Designed to replace traditional information boards with interactive and environmentally friendly signage, the initiative aims to improve access to information while supporting a more sustainable visitor experience.

QR Code Engagement Continues To Rise

Between January and June 2026, visitors recorded more than 43,000 QR code scans across 150 smart signs installed throughout the district.

Usage remained strong throughout 2025, with the network generating more than 140,000 scans between January and December, indicating that the platform has become an established part of the region’s tourism offering.

Top Destinations Attract The Most Interest

Data from Etap Paphos show that the most frequently accessed locations in 2025 included Panagia Chrysopolitissa, the Monastery of Agios Neophytos, Kremmiotis Waterfall in Kritou Terra, the Catacomb of Agia Solomoni and the Maa-Palaiokastro archaeological site in the Municipality of Akamas.

Among international users, the largest numbers of scans came from visitors from the United Kingdom, Poland, Germany, Israel and Greece, excluding permanent residents of Cyprus.

Expansion Continues In 2026

Further expansion is planned this year, with the seventh phase of the programme already underway.

Eight additional smart signs are scheduled for installation at points of interest and natural landmarks in Nikokleia, Pelathousa, the Municipality of Polis Chrysochous, Letymbou and the Municipality of Akamas.

By scanning a QR code, visitors can access content in their preferred language through a smartphone or tablet. Available features include audio guides, written information, photographs, videos and 360-degree virtual tours.

Digitalisation As A Tourism Strategy

According to Etap Paphos, digitalisation remains a key pillar of its broader tourism strategy, alongside accessibility, sustainable development, cultural heritage promotion, creative tourism and destination marketing.

These initiatives form part of the organisation’s long-term efforts to strengthen Paphos’ position as a year-round destination while enhancing the visitor experience through technology.

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