Meta Tests Instagram Plus Subscription In Select International Markets

by THEFUTURE.TEAM

March 31, 2026

Meta is testing a premium Instagram subscription called Instagram Plus in selected international markets. The test expands Meta’s efforts to introduce paid features beyond creator-focused products.

Introduction

Trials of Instagram Plus are underway in several countries as Meta evaluates demand for paid features among regular users. The product targets everyday users rather than creators or businesses.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Exclusive Features Driving User Engagement

Instagram Plus includes features that modify how users interact with Stories and audience settings. Subscribers can view Stories anonymously and access additional metrics, including data on repeat views. The service also allows creation of multiple audience lists for Stories, expanding beyond the existing Close Friends option.

Enhanced Story Capabilities

Users can extend the visibility of Stories by an additional 24 hours. A weekly feature allows one Story to be prioritized in the Stories feed. Additional tools include an animated “Superlike” for Stories and a search function to identify viewers more easily.

Global Rollout And Pricing Structure

Testing is taking place in markets including Mexico, Japan, and the Philippines. Pricing varies by country, with reported monthly fees of about MX$39 ($2.20) in Mexico, ¥319 (around $2) in Japan, and PHP 65 ($1.07) in the Philippines.

Market Positioning And Strategic Implications

Instagram Plus differs from Meta Verified, which focuses on creators and businesses and includes verification and account protection features. The new subscription targets general users as Meta expands monetization options. Adoption may depend on users’ willingness to pay amid increasing subscription-based services. Competing products such as Snapchat+ have reported more than 25 million subscribers, indicating demand for premium social media features.

Looking Ahead

Meta continues testing Instagram Plus before deciding on a wider rollout. Results from these trials will determine whether the company expands paid features for general users on Instagram.

The Future Forbes Realty Global Properties

Athens And Nicosia Still Offer Some Of Europe’s Most Affordable Apartments, Despite Rising Prices

by THEFUTURE.TEAM

July 13, 2026

Housing costs in Nicosia remain well below those in most western European capitals, according to new data from Global Property Guide, highlighting the wide gap in residential property prices across Europe.

Nicosia And Athens Remain Among Europe’s More Affordable Capitals

The latest figures from Global Property Guide, which tracks residential property markets across 88 countries, show that both Nicosia and Athens remain among Europe’s more affordable capital cities, despite years of steady price growth.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

In Cyprus, the median asking price for a one-bedroom apartment in Nicosia stands at €145,000. Two-bedroom apartments are priced at €205,000, while three-bedroom homes reach €280,000.

That places Nicosia slightly above Athens in the one-bedroom category, where the Greek capital records a median asking price of €135,000. For two-bedroom and three-bedroom apartments, however, prices are identical in both cities at €205,000 and €280,000, respectively.

Western Europe Commands A Premium

Athens also remains relatively affordable by European standards. Median asking prices for one-bedroom apartments reach €174,000 in Warsaw, €240,000 in Madrid, €310,000 in Milan and €325,000 in Berlin.

The gap is even more pronounced in Western Europe, where one-bedroom apartments cost around €440,000 in both Paris and Lisbon, more than three times the price seen in Athens.

The difference becomes even greater for larger homes. A three-bedroom apartment carries a median asking price of €280,000 in both Athens and Nicosia, compared with €685,000 in Lisbon, €690,000 in Milan, €845,000 in Berlin and €1.08 million in Paris.

For two-bedroom apartments, the contrast is equally striking. While homes are priced at €205,000 in Athens and Nicosia, equivalent properties cost €380,000 in Madrid, €455,000 in Milan, €527,000 in Berlin, €620,000 in Lisbon and €695,000 in Paris.

Europe’s Most Expensive Property Markets

Global Property Guide’s data also highlights the wide variation in residential property prices across Europe.

Zurich is the continent’s most expensive market for a one-bedroom apartment, with a median asking price of €1.151 million. It is followed by Luxembourg (€669,000), Copenhagen (€601,000), Munich (€548,000) and London (€522,000), while Paris and Lisbon are both priced at around €440,000.

The Most Affordable Cities

At the other end of the market, the lowest asking prices are concentrated in south-eastern and eastern Europe. Median asking prices for a one-bedroom apartment stand at €125,000 in Riga, €118,000 in Podgorica, €110,000 in Bucharest, €103,000 in Sarajevo and €79,000 in Chisinau.

According to the report, Skopje is Europe’s most affordable capital for one-bedroom apartments, with a median asking price of just €55,000.

Breaking news