Breaking news

Meta Tests Instagram Plus Subscription In Select International Markets

Meta is testing a premium Instagram subscription called Instagram Plus in selected international markets. The test expands Meta’s efforts to introduce paid features beyond creator-focused products.

Introduction

Trials of Instagram Plus are underway in several countries as Meta evaluates demand for paid features among regular users. The product targets everyday users rather than creators or businesses.

Exclusive Features Driving User Engagement

Instagram Plus includes features that modify how users interact with Stories and audience settings.  Subscribers can view Stories anonymously and access additional metrics, including data on repeat views. The service also allows creation of multiple audience lists for Stories, expanding beyond the existing Close Friends option.

Enhanced Story Capabilities

Users can extend the visibility of Stories by an additional 24 hours. A weekly feature allows one Story to be prioritized in the Stories feed. Additional tools include an animated “Superlike” for Stories and a search function to identify viewers more easily.

Global Rollout And Pricing Structure

Testing is taking place in markets including Mexico, Japan, and the Philippines. Pricing varies by country, with reported monthly fees of about MX$39 ($2.20) in Mexico, ¥319 (around $2) in Japan, and PHP 65 ($1.07) in the Philippines.

Market Positioning And Strategic Implications

Instagram Plus differs from Meta Verified, which focuses on creators and businesses and includes verification and account protection features. The new subscription targets general users as Meta expands monetization options. Adoption may depend on users’ willingness to pay amid increasing subscription-based services. Competing products such as Snapchat+ have reported more than 25 million subscribers, indicating demand for premium social media features.

Looking Ahead

Meta continues testing Instagram Plus before deciding on a wider rollout. Results from these trials will determine whether the company expands paid features for general users on Instagram.

OpenAI Brings Unlimited Text Chats To Free ChatGPT Users

Unlimited Text Conversations Roll Out

OpenAI is removing limits on text-based conversations for all ChatGPT users, following the platform’s recent milestone of surpassing one billion weekly users.

The update introduces GPT-5.6 Luna as the default model for Free and Go users, replacing GPT-5.5.

New “Think” Button For More Complex Questions

Alongside unlimited text chats, Free and Go users will gain access to a new “Think” button, allowing them to use additional reasoning power for more complex queries.

OpenAI noted that separate usage limits will continue to apply to file uploads, image generation, voice features and other multimodal tools.

Faster Responses For Paid Subscribers

The update also brings improvements for ChatGPT Plus and Pro subscribers. They will receive access to GPT-5.6 Sol, an upgraded model designed for everyday tasks such as web research, planning, writing, decision-making and answering questions. According to OpenAI, the model delivers shorter, more robust responses.

The company noted that this version is separate from the GPT-5.6 Sol model used in Codex and Work, which remains unchanged. Plus and Pro subscribers will also receive a new thinking slider, allowing them to adjust how much reasoning the model applies before generating an answer, depending on the complexity of the task.

OpenAI Reports Fewer Errors

According to OpenAI’s internal testing, GPT-5.6 Luna produces 62% fewer factual errors than GPT-5.5 Instant, while GPT-5.6 Sol reduces factual errors by 68%.

The updated GPT-5.6 Sol model is available to Plus and Pro users starting today. The remaining features for Free and Go users will roll out throughout the week, with unlimited text chats and the new Think button becoming available next week.

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