Meta Tests Instagram Plus Subscription In Select International Markets

by THEFUTURE.TEAM

March 31, 2026

Meta is testing a premium Instagram subscription called Instagram Plus in selected international markets. The test expands Meta’s efforts to introduce paid features beyond creator-focused products.

Introduction

Trials of Instagram Plus are underway in several countries as Meta evaluates demand for paid features among regular users. The product targets everyday users rather than creators or businesses.

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Exclusive Features Driving User Engagement

Instagram Plus includes features that modify how users interact with Stories and audience settings. Subscribers can view Stories anonymously and access additional metrics, including data on repeat views. The service also allows creation of multiple audience lists for Stories, expanding beyond the existing Close Friends option.

Enhanced Story Capabilities

Users can extend the visibility of Stories by an additional 24 hours. A weekly feature allows one Story to be prioritized in the Stories feed. Additional tools include an animated “Superlike” for Stories and a search function to identify viewers more easily.

Global Rollout And Pricing Structure

Testing is taking place in markets including Mexico, Japan, and the Philippines. Pricing varies by country, with reported monthly fees of about MX$39 ($2.20) in Mexico, ¥319 (around $2) in Japan, and PHP 65 ($1.07) in the Philippines.

Market Positioning And Strategic Implications

Instagram Plus differs from Meta Verified, which focuses on creators and businesses and includes verification and account protection features. The new subscription targets general users as Meta expands monetization options. Adoption may depend on users’ willingness to pay amid increasing subscription-based services. Competing products such as Snapchat+ have reported more than 25 million subscribers, indicating demand for premium social media features.

Looking Ahead

Meta continues testing Instagram Plus before deciding on a wider rollout. Results from these trials will determine whether the company expands paid features for general users on Instagram.

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Robust Cyprus Construction Activity Bolsters Vassilico Cement’s 2025 Performance

by THEFUTURE.TEAM

April 24, 2026

Vassilico Cement Works Public Company Ltd reported a net profit of €35.52 million for 2025, supported by strong construction activity in Cyprus. Company profit reached €34.99 million, reflecting higher revenues and improved operating performance.

Domestic Market Growth Driven By Cyprus Construction

Group revenue rose to €152.75 million, while company revenue reached €152.66 million, up 11% year on year. Growth was driven by increased sales volumes in the domestic market, where construction activity remained strong throughout the year.

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Enhanced Production Efficiency And Cost Management

Gross profit increased to €50.30 million at group level and €50.21 million at company level, compared with €42.49 million in 2024. The improvement reflects gains in production efficiency and cost control, supported by higher use of alternative fuels and improved electricity efficiency. These measures reduced unit costs while supporting environmental targets.

Executive Insights And Macroeconomic Outlook

Executive Chairman Antonis Antoniou said strong domestic demand supported production volumes, with the company maintaining focus on the local market and managing exports selectively. He added that favorable economic conditions in Cyprus contributed to performance, despite regulatory pressures in Europe and broader geopolitical uncertainty.

Navigating Energy And Regulatory Challenges

Future performance will be influenced by energy market volatility and European climate policy, including carbon pricing and the Carbon Border Adjustment Mechanism. Rising fuel and electricity costs continue to affect energy-intensive industries.

The company is expanding its renewable energy capacity, with a photovoltaic park reaching 16MW and plans for an additional 8MW, subject to grid connection. The investments aim to improve cost stability and energy efficiency.

Shareholder Returns And Strategic Investments

The board approved an interim dividend of €0.15 per share, totaling €10.79 million, on September 25, 2025. A final dividend of €16.55 million, or €0.23 per share, will be proposed. Combined, total dividends amount to €27.34 million, or €0.38 per share.

Management said the company will continue focusing on efficiency, cost control and sustainability as it navigates energy market pressures and regulatory requirements.

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