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Meta Suspends Fact-Checking Program In The US

Meta Platforms has announced a major shift in its approach to content moderation in the United States, suspending its fact-checking program. The parent company of Facebook, Instagram, and Threads, which collectively boast over 3 billion users, will relax restrictions on controversial subjects such as immigration, sports, and gender identity. This move comes just as President-elect Donald Trump is poised to take office.

Key Changes

Rather than relying on an official fact-checking program to address questionable claims across its platforms, Meta plans to implement a community-based system similar to the one on Elon Musk’s X (formerly Twitter). This new approach, known as “community notes,” will enable users to provide context and flag misinformation, shifting responsibility from the company to the community. Additionally, Meta will no longer proactively monitor hate speech or other policy violations. Instead, posts will only be reviewed if flagged by users.

Meta will also relocate the teams responsible for content moderation from California, where most of the company’s US operations are based, to Texas and other locations in the country.

A Shift In Policy

This overhaul represents the most significant shift in Meta’s content moderation strategy, signaling a potential shift in its alignment with the incoming presidential administration. CEO Mark Zuckerberg seems to be signaling a return to a more lenient stance on freedom of expression.

In a video statement, Zuckerberg stated, “We’ve reached a point where there’s just too much wrongdoing and too much censorship. It’s time to get back to our roots around freedom of expression.”

A Strategic Move

Meta’s decision follows its recent hiring of conservative figures to its board, including Joel Kaplan, a former Republican Party political strategist, who was appointed head of global affairs. Dana White, the CEO of the UFC and a close ally of Trump, was also named to the board. Zuckerberg has publicly expressed regret over some of Meta’s previous content moderation decisions, especially in relation to COVID-19. Additionally, Meta made a notable donation of $1 million to Trump’s inauguration fund, diverging from its past practices.

A Backlash

The decision to end the fact-checking program, which began in 2016, was met with strong opposition from partner organizations. Angie Drobnick Holan, head of the International Fact-Checking Network, called it “a serious blow to the community,” emphasizing that fact-checkers did not censor posts but provided additional context and debunked false claims and conspiracies.

What’s Next?

Currently, Meta plans to implement these changes exclusively in the US market. It remains unclear whether similar changes will be made in the European Union, which has adopted stricter regulations through the Digital Services Act. This law, which came into force in 2023, mandates large online platforms like Facebook and X to address illegal content and potential public safety risks. X’s “Community Notes” feature is already under scrutiny by the European Commission, which launched an investigation in December 2023.

If Meta or any other company violates EU regulations, they could face fines of up to 6% of their global revenue.

Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.

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