Meta Launches New Subscription Plans And AI Features Across Its Apps

Meta introduced new subscription services across Instagram, Facebook and WhatsApp as the company continues expanding revenue streams beyond digital advertising. The rollout includes app-specific subscription plans offering additional customization, analytics and engagement features for users across Meta’s platforms.

Global Rollout Of Subscription Services

According to Meta, Instagram Plus will be available for $3.99 per month and includes profile customization tools, enhanced reactions and expanded story analytics. Facebook Plus introduces similar personalization and engagement features, while WhatsApp Plus focuses on messaging customization options. Subscription features are designed to operate independently across each application rather than through a unified package.

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The Emergence Of Meta One

In a recent announcement by Naomi Gleit, Meta’s Head of Product, the company unveiled its strategy to gradually introduce further subscription tiers. Branded as Meta One, these plans will soon include professional packages specially designed for creators and businesses, as well as specialized offerings for Meta AI users. As Meta continues to integrate innovative functionalities, Gleit assured that additional, engaging features are on the horizon.

Enhanced User Experience Without Replacing Existing Services

It is important to note that these new Plus plans are designed to complement, not replace, the existing Meta Verified service. While Meta Verified remains focused on verification, security enhancements, and dedicated support, the Plus plans are being developed to address the demands of power users seeking enriched app experiences. For example, Instagram Plus users can now access comprehensive story analytics and innovative publishing options that extend beyond traditional offerings.

Innovative Features And Customization Options

Each subscription is app-specific, ensuring a finely tuned user experience. Facebook Plus mirrors the functionality of Instagram Plus by emphasizing social expression, whereas WhatsApp Plus introduces options such as custom ringtones, premium stickers, and additional personalization for chats. These features are particularly attractive to heavy users and content creators aiming to maximize their digital presence.

AI And Professional Subscription Trials

Meta is also testing AI-focused subscription tiers called Meta One Plus and Meta One Premium. According to the company, the plans are designed for users requiring more advanced AI processing capabilities, including image and video generation tools. Meta One Plus is priced at $7.99 per month, while Meta One Premium is expected to cost $19.99 per month.

Empowering Creators And Businesses

Meta also introduced professional subscription plans targeting creators and businesses using Facebook and Instagram for audience growth and digital marketing. The Meta One Essential package, priced at $14.99 per month, includes expanded profile customization, impersonation protection and enhanced link management tools designed to support online visibility. A higher-tier Meta One Advanced subscription priced at $49.99 per month adds features such as prioritized search placement and automated engagement capabilities aimed at larger creators and digital brands. The rollout reflects Meta’s broader effort to expand subscription-based products and integrate AI-driven tools more deeply across its social media platforms.

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Meta Unveils Muse Wonder Models In A Bid For Frontier AI Leadership

by THEFUTURE.TEAM

October 13, 2026

Meta has introduced two new AI models, Muse Wonder and Muse Wonder Full, signalling a more ambitious move into frontier AI. The releases build on Muse Spark but target more demanding tasks, including coding, while placing greater emphasis on long-term memory and personalised assistance.

Larger Models Target More Demanding Tasks

Unlike Muse Spark, which was designed for low latency and lightweight use, Muse Wonder and Wonder Full are significantly larger and, according to Meta, more capable. The company reports stronger benchmark performance and improvements on demanding workloads, including coding.

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According to Meta’s model card, both models achieved benchmark results comparable to Fable 5.1 and GPT-6 Astra in the company’s internal testing. Meta described the release as “the next step on our scaling ladder and a major leap toward personal superintelligence” in its announcement.

Pricing Reflects Meta’s Frontier Ambitions

The models’ pricing places them in the premium AI segment. Through the Meta Model API, Muse Wonder will cost $4 per million input tokens and $20 per million output tokens, putting it in a similar pricing tier to GPT-6 Sol and Opus 5.5.

Muse Wonder Full, by contrast, will not be offered through the API. Meta says it will be exclusive to Muse Code subscribers, tying access to its most advanced model to a premium product. Both models will also power the Muse agent.

Long-Term Memory Takes Centre Stage

Meta is increasingly positioning its AI strategy around assistants that can support users over time rather than respond only to individual prompts. A central part of that approach is what the company calls “active memory”: the ability to retain, organise and synthesise information provided by users across extended periods.

Meta points to the MemoryBench benchmark, which evaluates systems designed for continual learning and memory construction. The company says Muse Wonder now outperforms Fable, Opus and Astra on this measure.

“We put a tremendous amount of effort into making sure your model can remember what’s important to you over days, weeks, months, and beyond,” research scientist Kavya Kopparapu said in a launch video.

New Models Follow Meta’s AI Reorganisation

The launch is also significant within Meta’s broader AI strategy. It is the company’s first frontier-model release since Scale AI founder Alexandr Wang reorganised its AI operations in August 2025. Meta has since introduced Muse Spark and the Muse agent, while making fewer high-profile model announcements than competitors such as OpenAI and Anthropic.

The new models were trained at Meta’s Prometheus data centre in central Ohio, which came online earlier in 2026, according to the company. The facility highlights the growing importance of infrastructure in the race to develop advanced AI systems, where performance depends not only on algorithms and data but also on computing capacity, data-centre investment and access to capital.

As competition intensifies, Muse Wonder and Wonder Full represent a broader bet on larger models, persistent memory and premium AI products. Their longer-term significance will depend on how their reported capabilities translate into real-world performance and whether users find enough value to pay for access.

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