Breaking news

Meta Launches Advanced Content Protection for Facebook Creators

Meta has introduced a sophisticated mobile tool designed to help creators protect their original reels from unauthorized use. This new feature, part of Meta’s ongoing commitment to support genuine content creators, automatically monitors for duplicate content across Facebook and Instagram, ensuring the rights of innovators are preserved.

How the System Works

The tool leverages the same matching technology as Meta’s Rights Manager to identify unauthorized reproductions of original reels. Creators receive notifications—integrated within their Feed, Professional Dashboard, and profile—when a match is detected. Upon alert, they have the option to block the reel’s visibility on both platforms, track its performance metrics, or add attribution links that reinforce their ownership.

Flexible Control and Attribution Options

In addition to blocking content, creators can opt to release their claim, thus keeping the reel visible. The tool also empowers creators who have authorized specific accounts to republish their content by enabling an “allow list”. This option prevents pre-approved duplicates from being flagged automatically. Moreover, creators can choose to add attribution links that label a reel as “original” while linking back to their profile or the original content, further strengthening their brand identity.

Program Eligibility and Rollout

Meta is initially providing this feature within its Facebook Content Monetization program and to creators who use Rights Manager. Eligible content creators can access the tool directly through their Professional Dashboard under the “Content Protection” section or by applying via Facebook’s website.

Balancing Protection and Fair Use

While the new system minimizes unauthorized distribution by lowering the visibility of flagged reels, Meta has made it clear that the tool is not intended to penalize accounts outright. Instead, it seeks to prevent misuse of creators’ content without enabling targeted abuse of the protection features. Creators who mistakenly file false reports could face restrictions on their own accounts, ensuring that the system is used responsibly.

A Forward-Looking Approach

Currently available on mobile, Meta is testing an expansion to include the Professional Dashboard on desktop, further boosting awareness and ease of management for content creators. This initiative is another strategic move by Meta, following its recent actions against impersonation and spam, to create a more secure and supportive ecosystem for original digital content.

By providing robust tools for copyright enforcement, Meta is reinforcing its commitment to safeguarding creativity, ultimately encouraging more creators to share their work with confidence.

Women Make Up A Majority Of The EU’s Science And Technology Workforce But The Real Gap Is Elsewhere

Women now make up the majority of the EU’s science and technology workforce. According to Eurostat, in 2025, more than 81.6 million people aged 15 to 74 were employed in science and technology occupations across the EU. Of those, 52.5% were women, equal to 42.8 million women. The number of women in these occupations rose by 27.9% compared with 2015, an increase of more than 9.3 million over a decade.

On the surface, the numbers resemble progress. However, Eurostat’s category requires context before that figure can be read accurately. The data refers to HRST, or Human Resources in Science and Technology, specifically people employed in science and technology occupations. These are roles where the main tasks require professional or technical knowledge in physical and life sciences, but also in social sciences and humanities. That definition is wider and broader than engineering, ICT, laboratory science, or high-tech research alone.

Zooming In

The gender picture changes once the data moves from a wider definition of the workforce to the narrower scientist-and-engineer (research and manufacturing) subgroup.

Scientists and engineers represented almost a quarter of all people employed in science and technology in the EU in 2025. Eurostat describes scientists and engineers as often being the innovators at the centre of technology-led development, making them an important subgroup to focus on separately.

Women accounted for only 40.8% of scientists and engineers in 2025, despite making up more than half of the wider category. That share has increased by a mere 0.5 percentage points over the past decade. The absolute number of women working as scientists and engineers rose from 5.3 million in 2015 to 8.2 million in 2025, despite the push from national and international organisations to increase the number of women in the field. Europe has expanded the number of women in science and technology occupations over ten years. However, that expansion has not extended equally into the scientist-and-engineer subgroup, where much of Europe’s research and innovation work is conducted.

In 2025, of the 39.4 million women aged 25 to 64 working in science and technology occupations in the EU, 35.5 million worked in service activities. Only 2.7 million worked in manufacturing. Women accounted for 57.5% of science and technology employment in services, but only 31.3% in manufacturing.

In 2025, the highest shares of women employed in science and technology occupations were recorded in Latvia at 62.4%, followed by Hungary’s Great Plain and North region at 61.1%, Estonia at 60.5%, Poland’s Central macroregion at 60.4%, and Lithuania at 60.3%. No EU country recorded a majority of women among science and technology workers in manufacturing.

Break-down

Eurostat’s figures measure employment in broad science and technology occupations. They do not show job security, pay levels, management roles, promotion rates, research leadership, or whether women are concentrated in junior or senior workplace positions.

The classification of “senior” also requires additional explanation. Eurostat reports that 45.9% of science and technology workers aged 25 to 64 in the EU were classified as “senior” HRST in 2025. In this dataset, “senior” refers to workers aged 45 to 64. It does not mean senior manager, senior researcher, team lead, or decision-maker.

A high female share in the wider Human Resource Science and Technology (HRST) category does not parallel equal representation across scientists, engineers, manufacturing roles, senior posts, pay, research funding, or decision-making. These figures also reflect the occupational mix inside each country or region, not only structural progress across all areas of science and technology.

The Case Of Cyprus

Eurostat data places Cyprus’s overall science and technology employment at 37.2% of the labour force in 2025, slightly above the EU-27 figure of 36.9%, and above Greece at 26.8%, Malta at 33.9%, and Turkey at 18.2%. This figure covers the total share of the labour force employed in science and technology across all genders.

Progress Or Work-in-Progress?

52.5% in the broad category. 40.8% among scientists and engineers. 31.3% in manufacturing. Europe’s gender gap in science and technology hasn’t closed yet, and there is still work to be done to encourage and support more women to enter the field, especially in research and manufacturing.

Let’s not wait another decade for another couple of percentage points of hope.

eCredo
Uol
The Future Forbes Realty Global Properties
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter