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Meta Launches $299 Smart Glasses As Wearables Race Heats Up

Meta has unveiled a new line of smart glasses priced at $299, making them at least $80 cheaper than the company’s entry-level second-generation Meta Ray-Ban model as it expands its presence in the wearable technology market.

Lower Price, Broader Ambition

Developed in partnership with EssilorLuxottica, the new Meta Glasses feature updated designs but do not carry Ray-Ban or Oakley branding. The launch broadens Meta’s product range at a time when interest in AI-enabled wearable devices continues to grow.

According to industry estimates, Meta and EssilorLuxottica currently account for more than 80% of the smart glasses market, having sold millions of units since the product line was introduced in 2021. The lower price point may help the company reach a wider group of consumers while strengthening its position in the category.

From Camera Glasses To The Next Computing Platform

Like previous models, the new glasses combine a built-in camera with open-ear speakers and voice-enabled AI functionality. Users can interact with Meta’s AI assistant to translate languages, identify objects and locations, or capture photos and videos hands-free.

Although the device does not include a display, it forms part of Meta’s broader efforts to expand its wearable technology ecosystem. Last year, the company introduced Ray-Ban Display glasses priced at $799, which feature a built-in screen and additional functionality.

Company executives have repeatedly described smart glasses as an important area of development as Meta explores new ways of integrating artificial intelligence into consumer hardware.

Rising Competition In Smart Glasses

The field is getting more crowded. Google said last month that it is developing computerized eyewear with Warby Parker powered by its Gemini AI model. Last week, Snap announced Specs, a $2,195 pair of smart glasses that CEO Evan Spiegel described as a successor to the smartphone. Meta said its new glasses will be offered in three designs, alongside a new charging stand.

Mirendil Signs $100 Million Google Cloud Deal To Advance Self-Improving AI

AI startup Mirendil has signed a multi-year agreement worth more than $100 million with Google Cloud to secure computing infrastructure for its self-improving AI research.

The partnership reflects growing competition among AI companies to lock in access to high-performance computing, while cloud providers race to attract promising startups developing next-generation AI models.

Backing The Next Stage Of AI Research

Mirendil plans to use Google’s Tensor Processing Units (TPUs), Nvidia GPUs and managed training infrastructure to develop AI systems capable of improving their own performance over time.

Known as recursive self-improvement, the concept focuses on building AI that can refine its knowledge and capabilities with minimal human intervention. The technology is attracting growing interest across the industry, with several startups and leading AI labs exploring similar approaches.

According to co-founder and Chief Executive Behnam Neyshabur, the long-term goal is to develop AI that can automate scientific research and accelerate discoveries in fields such as medicine, biology and materials science.

Compute Capacity Becomes A Strategic Asset

Training increasingly advanced AI models requires enormous computing resources, making long-term infrastructure agreements a critical competitive advantage.

Mirendil said Google’s combination of TPUs and GPUs allows workloads to be matched with the most suitable hardware, improving efficiency while reducing costs for customers.

For Google Cloud, the agreement strengthens its position in the race to provide infrastructure for frontier AI developers, while giving the company exposure to one of the industry’s emerging approaches to next-generation artificial intelligence.

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