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Meta Expands Wearables Portfolio With Oakley And Prada AI Smart Glasses

by THEFUTURE.TEAM

June 18, 2025

Meta’s Bold Foray Into Next-Generation Wearable Technology

In a decisive move that underscores its commitment to innovation, Meta is set to broaden its wearable offerings with the upcoming release of AI-powered smart glasses in collaboration with EssilorLuxottica. By introducing versions under the Oakley and Prada labels, the tech giant is not only reinforcing its stronghold in the smart glasses market but also expanding into the luxury and performance sectors.

Strategic Partnerships And Product Differentiation

Building on the significant success of the second-generation Ray-Ban Meta smart glasses, which debuted in partnership with Luxottica in 2023, Meta is now poised to tap new market segments. The upcoming Oakley model, positioned for athletes and active consumers, promises enhanced weather resistance and advanced functionality, with a projected price point around $360. In parallel, the Prada initiative signals Meta’s first venture into high-fashion wearable hardware, leveraging Prada’s design attributes to accommodate sophisticated tech components such as microphones and chips.

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Commitment To Innovation And Market Leadership

Meta’s strategy mirrors broader industry trends where technology and fashion intersect. The planned launch of the new Oakley model, teased on social media with a June 20 release, follows the proven formula of blending aesthetic appeal with cutting-edge tech features. Investments in the integration of AI functionalities – reminiscent of the Meta AI voice assistant in the Ray-Ban release – position the company to compete robustly against peers like Alphabet and Snap, who are also set to revolutionize the smart eyewear space.

Implications For The Wearable Tech Ecosystem

By extending its partnership with EssilorLuxottica – a conglomerate renowned for its oversight of over 150 prestigious eyewear brands – Meta has secured exclusive rights to integrate its smart glasses technology across a diverse portfolio. This alliance not only promises a streamlined production process but also sets the stage for Meta’s anticipated bulkier third-generation release, aimed at holiday markets, featuring an innovative embedded display.

Outlook And Industry Impact

As Meta continues to push the boundaries in wearable technology, the interplay of design, functionality, and market demand will play a crucial role in shaping its future. With production targets set to climb dramatically, industry leaders are watching closely to gauge the competitive ripple effects across technology and fashion sectors alike.

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Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

by THEFUTURE.TEAM

September 11, 2026

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

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From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.